Left Coast Voices

"I would hurl words into the darkness and wait for an echo. If an echo sounded, no matter how faintly, I would send other words to tell, to march, to fight." Richard Wright, American Hunger

Archive for the day “October 15, 2011”

Locked Down

As mentioned previously, my weekend blog post relates to what is happening in either my own or the writing world in general.

I have already blogged about John Locke, congratulating him for becoming the first self-published author to sell one million ebooks. Now Locke has decided to share his business model in a new book – How I Sold 1 Million eBooks in 5 Months! – and it is a great read for anyone in the business.

Locke is an entrepreneur and has already made his money in other ways. He seemed to take as much satisfaction from proving his sales model as he did from writing his novels. In fact when someone commented that it was easier for him because he chose a popular genre (detective), Locke went and wrote two Western novels (considered the most difficult genre to sell) and applied his model to marketing these books.

John Locke


I’m not going to give everything away here as Locke deserves your $3 for sharing his ideas. But I do want to focus on one important aspect that is the basis for any measure of success – identifying your target audience.

Who are the people that buy your books? I mean the audience who will consistently purchase, enjoy and recommend your book at the water cooler the following day. In May, a colleague of mine, JoAnn Smith Ainsworth led a workshop on creating a business plan for authors. She also stressed the need to identify your target audience and it was surprising how, even after JoAnn explained why this is important, so many of the participants were resistant to the assumption that everyone wants to read their novels.

JoAnn Smith Ainsworth writes historical romance.

I am spending quite some time defining the characteristics of my target audience and it is not easy. Who are the people that get excited about social injustices in fictional form? What is the profile of the reader drawn to characters who go through a transformational process?

If you have a moment, please help me out here. Whether you are one of my target audience or not, please leave a profile of the sort of person I should be focusing my marketing efforts in the comments below.

On another note: Happy Birthday, Dad – 86 years old today and can still out-foxtrot most on the dance floor.


Alon Shalev is the author of The Accidental Activist (now available on Kindle) and A Gardener’s Tale. He is the Executive Director of the San Francisco Hillel Foundation, a non-profit that provides spiritual and social justice opportunities to Jewish students in the Bay Area. More on Alon Shalev at http://www.alonshalev.com/and on Twitter (#alonshalevsf).

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