Left Coast Voices

"I would hurl words into the darkness and wait for an echo. If an echo sounded, no matter how faintly, I would send other words to tell, to march, to fight." Richard Wright, American Hunger

Archive for the tag “twitter”

Possessed By The Muse

After last week’s Eat, Pray, Love, Write post, I realized I had written something similar a while ago. It does suggest a (pathological) pattern, but the first step to healing is to recognize the problem and share with a few hundred on-line friends. No, don’t worry, I’m not subconsciously crying out for an intervention – I have too many stories to write!. Here is the earlier post: 

The scene might be the same in any house mid-week, early evening.

Your partner is rushing to make dinner, still in his/her office clothes. Ten- year-old son is irritable, primarily because he prefers to play wall ball than eat his lunch at um … lunch break…and is now grumpy and starving. He has even pointed out that the First Lady wants him to exercise more (you just lost my vote in 2020 Ms. Obama! Tell him to eat that sandwich we made him). Older son is drowning in homework and needs help. Unfortunately it is not math where he ends up explaining it to a perplexed calculator-wielding father – it is English and father is the fastest typist in the house.

imagesFrom deep within this maelstrom, hassled wife turns around from steaming cooking pots and sees an unset, messy dinner table, a swivel chair, and a writer’s desk. The writer, sitting in said chair, is distinctly facing the wrong direction, pounding his keyboard with a vengeance that clearly indicates he is not helping older son with homework.

Suddenly, she can’t help herself. Forgetting the wooden spoon in her hand (writers notice these details especially when the spoon is being flailed in said writer’s direction), she towers over the writer, hands on hips:

“You’re writing? Now? Man, you’re just possessed!”

When my extremely patient and understanding wife flips out with something like this, it does makes one ponder the extremity of the situation.

The problem is that after a stressful few months, I had a week off over the Christmas break, and kind angels put up our family in beautiful, snowbound Tahoe, 10,000 feet high in the Sierra Nevada mountain range. Already on crutches from a knee operation, I was never going to cut the crisp, fresh snow on virgin slopes (I don’t even when not on crutches – at best I tumble down a 100 feet nursery slope, make sure there are photos, and then slink off for laced hot chocolate).

images-1But here, if only for a few days, I couldn’t help myself. The laptop comes on and a few snow-bound scenes of a new book somehow appear.

Possessed? Moi? Five months and 103.000 words later, despite an intense period at work and many other obligations, I type the final period, click the save command, and stare at the epilogue. Rough first draft of Wycaan Master Book 4 is completed.

Written mainly between 7.00-8.45 am and after the boys go to bed on weekdays, and a couple of hours on the weekend, or random pieces written during odd times. Waiting at the dentist, on the mass-transit BART commuting home, in San Francisco, Washington DC, Ventura, St. Louis, San Diego, and at too many airports.

images-3Possessed? Nah. Possessed would be finishing Book 4 and starting to write scenes of Book 5. Possessed. Out-of-control. Crazy.

I just wrote a few pages, mainly plot threads that I want to develop, characters that need to grow and confront their pasts. There is a bit of world-building with oceans and…

Starting Book Five might just be considered grounds for divorce, need to involve Family and Children Services, or a good psychologist (preferably one who is as much a fan of Tolkien as of Freud). 

Starting Book Five? “Now? Man, you’re just possessed!”

Fair point.

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Alon Shalev is the author of the 2013 Eric Hoffer YA Book Award winner, At The Walls of Galbrieth, Wycaan Master Book 1 and The First Decree, both released by Tourmaline Books. Ashbar – Book 3 – is due for release in October 2013. Shalev is also the author of three social justice-themed novels including Unwanted Heroes. He swears there is a connection. More at http://www.alonshalev.com and on Twitter (@elfwriter).

Eat, Pray, Love, Write.

This week I received the galley proofs for Ashbar, the third book in the Wycaan Master series. I recall, when I first held a copy of The First Decree, writing that I hope this special feeling never grows old. The process for writing a book, from tentatively typing the word Prologue to holding a copy of a book is long and arduous.

Ashbar front coverIt is also an integrated part of a multi-book process. The previous book is still being marketed, the next book being written, and sometimes there is a sense of never-ending cycle. This is good and how it should be. I can only imagine that the alternative is far more disconcerting – no new story, no end product. But it sometimes feels like I am pounding the treadmill and the clock is not moving as fast as I want it.

I decided to take a break this summer, once Ashbar had been submitted. I did read my first draft of Book 4 to my sons , but I otherwise planned not to write. I cut down on blog posts and thought I would give the creative and marketing sides a rejuvenating rest.

imgres-2Two things prevented this. First, I am not a recognized author who can yet rely on the market to sell my books. Blog posts, twitter, the invaluable interactions with those who are following my process and reading my books, are what spur book sales. George R.R. Martin and Terry Brooks might be able to take a break, but not those of us further down the ladder.

The second reason came out of a bike ride with my youngest. We were riding round a lake and I was looking for a kingfisher that used to hang out here. My 10-year-old was soon postulating a series of ever more fantastical scenarios of how the kingfisher got its name.

Having not yet gone on our camping trip, he was eagerly anticipating our annual ritual when I would read them the next book in the Wycaan Master series. He decided that this bird, of course fast, agile and very wise, was a fisher of kings, one who went from kingdom to kingdom and advised the rulers.

I half listened, half looked for the darn bird, and without realizing it, allowed my son to plant some seeds. So, with some planned downtime not writing, I found myself seated at my computer, furiously typing some notes that soon became almost 25,000 words of a start to something new, still fantasy, but different.

images-1This is more Game of Thrones than Lord of the Rings. There are certainly chapters too violent, or with sex or swearing, that I would not read to my sons, but it was relaxing to take a break from writing the series that has occupied me for the past four years and … well, keep writing.

I have no idea if this story is any good. I have not even stopped to read it myself. But it is ironic how I seem to define a break, a period of rejuvenation, as an opportunity to write something new. When you have been working out on a regular basis it is difficult to just stop. I imagine when you follow a religious or spiritual regime, or a diet perhaps, it is hard to just cease.

I’m not sure if writing something else is a smart way to recharge my batteries. But summer is over, there are galleys to proofread, book 3 to launch, the manuscript of book 4 to start editing, and nearer the end of the year, book 5 to start writing.

The cycle continues. I hope there is a steadily growing audience who are concerned and invested in my characters and await each new book in the series. There are certainly two appreciative young men who have high expectations of their father. Who needs to recharge batteries?

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Alon Shalev is the author of the 2013 Eric Hoffer YA Book Award winner, At The Walls of Galbrieth, and the sequel, The First Decree, both released by Tourmaline Books. Shalev is also the author of three social justice-themed novels including Unwanted Heroes. He swears there is a connection. More on Alon Shalev at http://www.alonshalev.com and on Twitter (@elfwriter).

Have you Been to Church? – Tom Rossi

Have you been to church lately? Have you worshiped the almighty Jobs? Have you read The Book of Jobs? Have you attended services to celebrate the resurrection of Jobs?

iphone4

 Steve Jobs was, as far as I know, the first CEO who was enough of an egomaniac to call big press conferences to announce a new device that his company had produced – even if that device was, many times, just the latest version.

Apple-will-probably-hold-press-conference-on-October-4

 Now, press conferences to announce new toys or versions of electronic toys or versions of softwares are de rigueur, and reporters and “enthusiasts” (people whose lives revolve around having the latest iPhone or whatever) flock to them like kids to ice cream trucks on a hot day. We still have press conferences for Apple, but also Samsung, Facebook, and a host of other companies who have CEOs anxious to play the court jester. I think they all want to stick their success in the faces of the jocks who kicked their asses in high school and the girls who made barfing sounds when they asked them out.

apple-iphone-os4_007

 Yes, these press conferences are attended by throngs of reporters because the release of a new device version is what, today, passes for news. In between a few reports of shootings in east Oakland, this weeks big party parade across San Francisco, traffic reports, and horse-race political reporting, there is always “news” of some company releasing an iblender4.3, or something. “Apple announced, at its big event today, that iPhones will now be available in blue.” Very exciting news.

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 What really gets me about these press conferences is that they are purely for the purposes of publicity, and the media are complicit in the scheme. Every tech-head nerd-geek knows better than to take what is said at these release orgies too seriously. Anyone with more sense than dollars waits to hear from the reviewers who take the thing back to the office and work it over like Muhammad Ali beating up on Cleveland Williams. That’s why we hear so quickly about defects with things like map apps.

 But this is our new church. We, or our representatives, sit in the pews, waiting and hoping for a glimpse of our savior – whoever is the latest to promise us safe passage into heaven… or to heavenly FaceSpaceTumbling and Twitstagramming, anyway.

 I have an iPhone. It’s kind of a nice thing to have. I use the map a lot – that’s really what I bought it for. My iPhone is something like two years old. It still works well enough. I also have a hammer and a pair of vice-grips that I like. They’re all pretty useful tools.

 -Tom Rossi

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Tom Rossi is a commentator on politics and social issues. He is a Ph.D. student in International Sustainable Development, concentrating in natural resource and economic policy. Tom greatly enjoys a hearty debate, especially over a hearty pint of Guinness.

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Interview at Author Spotlight

I recently interviewed with James Moushon at Author’s Spotlight.

First things first. Do you have another book on the horizon? Can you tell us the timeline for its release and give us a little tease.

I do. I actually wrote three Young Adult epic fantasy novels in consecutive years, so the second, The First Decree, is due out in March. The first – At The Walls Of Galbrieth – came out in 2012. They are stand-alones, but follow on from each other. The third has yet to be edited and begin all the publishing process.

The First Decree-hi resolutionI have also completed a manuscript that follows on from my latest social justice-themed novel, Unwanted Heroes, but I think my publisher has a few more authors in line before they get to me. My writer’s group is critiquing it now.

You have a great following on Twitter. (Over 20K followers) How important are the social media relationships that you’ve formed to your writing success?

I actually have 20K followers on @elfwriter and just less than 20K on a second twitter account – @alonshalevsf – that focuses on my social justice-themed novels. Writing in two genres really needs separate social media platforms, so there is also a blog for each – leftcoastvoices.com and elfwriter.com

There is an absolute connection between the relationships created from the blogs and twitter and my readership. My whole marketing strategy is based upon offering a genuine value and connection between author and reader. Hopefully, people become regularly engaged with me through the blog and twitter and therefore are already invested when each book comes out. 

Not only that, but the cover designer, editor and interior formatter for the epic fantasy novels all came from either referrals or directly as followers of my blog and twitter. They are amazing people and I am so grateful to have such a supportive team. The physical beauty and quality of the books, exterior and interior, are all due to them and I am in awe of their commitment.

Do you do book signing, interviews, speaking and personal appearances? If so, when is your next place where your readers can see you?

I do, but a knee operation has held me back the last few months. I did a virtual book tour in November 2011 and a series of reading this past spring when Unwanted Heroes was originally coming out. I am putting together several in Northern California now for this spring and will put the details on my website

While this isn’t a marketing priority I do cherish the interactions with readers and fellow writers. There is something richer in the face-to-face conversations.

You have real good book covers. How does your cover development process work? Do you hand over the basic theme or do you have more of a hands-on approach? Do you get your readers involved in its development?

The artist, William Kenney, designs my epic fantasy covers. I send him a couple of paragraphs about the plot and what I envisage on the cover. He produces some sketches and solicits my feedback. The end result is always far better than anything I imagine.

Wycaan Master 1 Just Front CoverIronically, with my social justice-themed novels, my publisher Lloyd Lofthouse, encourages me to be involved. In fact, the cover for Unwanted Heroes is from a photograph I took in San Francisco’s Marina District, overlooking Alcatraz. This is based on a scene in the book.

Have you create a book trailer for any of your books to promote your books online?

No, but I am excited by the medium. I do think that the book trailers I see are either excellent or bad – there is little middle ground. I would need to outsource and it is a question of finance. I also think that given my market for fantasy is Young Adult, it becomes an even more compelling marketing tool.

You run a non-profit organization that provides education and support for Jewish students in San Francisco. Now rewarding is that? Do the students give inspiration in your writing? 

The students definitely inspire me for the social justice-themed novels. The SF Hillel Jewish Student Center is very social justice-orientated and we volunteer with different organizations in San Francisco. I was very impacted by all that happened around Hurricane Katrina (I had just arrived in the US) and have organized and taken groups to New Orleans ever since. 

All these experiences produce interesting and fascinating people and conversations – in the writing business, we call this novel fodder.

Has the advent of ebooks changed anything in your writing, getting the book to your readers and the relationship with your readers and fans?

It hasn’t changed how and what I write. An author has a responsibility to write the best book possible. There should be no compromise on quality. As you might read between the lines, as e-book production has become cheaper and more accessible, there are people who are churning out books and not investing in an outside editor or formatter. Even if someone is paying $0.99, they should not be reading a book littered with spelling and grammar mistakes. It is a question of pride in the craft of writing. 

Having said all that, the opportunity to sell books cheaply (book price, delivery, production) means that books can be sold for under $5. This gives the new or struggling author a great opportunity. Who isn’t willing to spend the price of a cappuccino and take a chance on the book by a new author? 

Finally, it puts pressure on the more established authors. John Grisham writes social justice-themed novels. His e-books cost x4 the price of mine. He now has to offer x4 the experience to satisfy our shared target audience. By the way – I love John Grisham’s novels and have all of them on my bookshelf.

Does being from Israel present any unique selling and marketing situation? Do you publish your books in other languages?

Actually I was born and bred in England and my first two novels (A Gardener’s Tale and The Accidental Activist) are situated there. Since a lot of my stories come from personal experiences this has a bigger influence – in fact the protagonist from Unwanted Heroes and the subsequent novels is also British. 

There are scenes that happened to me in Israel. For example, there is a scene in Unwanted Heroes in which a war veteran tells of the time he was in Israel for Soldier’s Remembrance Day and compares it to how we recognize Memorial and Veteran’s Day in the US. 

I have a small following in the UK but I am not aware of other countries. I would love for my books to be translated into Hebrew, for my own satisfaction rather than financial potential. Israel is a very small country and my target audience is probably reading in English anyhow. 

There are apparently two people in Scandinavia who buy all my books. I don’t know them, but definitely appreciate their loyalty!

Heroes Low Res Finished Cover 11.18

Do you belong to any author support groups? Do they help with writing, marketing and the publishing process?

Absolutely. I have facilitated the Berkeley Writer’s Group, a weekly critique group, since 2006 and we learn so much from each other. I have no doubt that my novels are considerably better for the feedback that I receive. 

I am also a member of the California Writer’s Club and attend their monthly meetings. Again, I have the opportunity to network with other writers and accomplished authors. At this club, a small group meets an hour before the regular meetings to discuss marketing. We teach each other different forms and techniques and help each other when people get stuck.

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Alon Shalev is the author of three social justice-themed novels: Unwanted Heroes, The Accidental Activist and A Gardener’s Tale. He is the Executive Director of the San Francisco Hillel Jewish Student Center, a non-profit that provides spiritual and social justice opportunities to Jewish students in the Bay Area. More on Alon Shalev at http://www.alonshalev.com and on Twitter (@alonshalevsf).

 

 

Other Side of the Street

“Oh you can’t write in more than one genre. It’s a recipe for disaster.”

The man was lecturing me at a recent holiday social event. He is himself an author, not famous, but has several detective novels out. Despite my noble attempts to argue with him, his words have haunted me.

Followers of this blog know that I have three social justice-themed novels published and more on the way. I have written a sequel to Unwanted Heroes and have a framework for a third book involving many of the same characters and also based in San Francisco, the city I find so rich in novel fodder!

Heroes Low Res Finished Cover 11.18

But I am also excited to be writing Young Adult Epic Fantasy. Over the past three years I have written three novels – a series – and the first was just published with Tourmaline Books. 

While I see a lot in common between epic fantasy and more activist literature, in terms of imbuing certain values, I have to admit that I often feel embarrassed revealing to someone who knows me through my social justice-themed novels and Left Coast Voices that I also write YA epic fantasy.

Wycaan Master 1 Just Front Cover

I tried to explain to the man that I maintain separate blogs (elfwriter.com) and twitter accounts (@elfwriter) and that my target audiences for both are very separate – actually I am not the only one who enjoys more than one genre – but he would not hear of it.

I am very proud of my social justice-themed novels. When I give talks I begin by stating that I write novels that highlight social injustices with everyday characters who discover they can help create a better world. 

I am passionate about this and it is what has kept me writing not only the four novels I have completed, but also nearly 800 blog posts in just over two years. I know I am not alone. It is why you read this blog and why I have 19,000 twitter followers.

But I love my epic fantasy books as well. It began as a project together with my sons (I would read a new novel to them on each of our annual summer camping trips. Snuggling in my tent or sitting around the campfire have become definitive memories for all of us. Seeing my eldest cradle the first copy of At The Walls Of Galbrieth with such pride was priceless).

DSCN0193But it has become more than just a family project. As I have met more fantasy fans through the social media I mentioned, I have discovered a rich and wonderfully warm group of people. And if some are a bit quirky, well, I love it.

Writing Young Adult affords an opportunity to share values I believe important with a different age group and if I play a small part in helping create the next generation of book readers, then I am also very proud of my work.

And I will continue to write in both genres for as long as I feel inspired to do so.

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Alon Shalev is the author of three social justice-themed novels: Unwanted Heroes, The Accidental Activist and A Gardener’s Tale. He is the Executive Director of the San Francisco Hillel Jewish Student Center, a non-profit that provides spiritual and social justice opportunities to Jewish students in the Bay Area. More on Alon Shalev at http://www.alonshalev.com and on Twitter (@alonshalevsf).

 

A Place for Tree Books

My latest novel, Unwanted Heroes, was released in ebook format over Thanksgiving. I was stoked. Readers of this blog know that I am a big fan of the electronic book revolution and my Facebook status lists me in a steady relationship with my kindle. I would, I admit, consider an open relationship but no iPad came down my chimney last month – I really should ask the landlord for a chimney.

When the ebook was released and I alerted the usual suspects, I was surprised at the number of people who responded with: “Let me know when the paperback comes out.” My surprise was because many were people who enthusiastically embrace the tech revolution and could probably download and read a book simultaneously on their phone, tablet, laptop, computer, TV, and by just staring up at the cloud.

Heroes Low Res Finished Cover 11.18

But they choose to hold a ‘real’ book in their hands. They want the feel, the crackle of pages turning (there must be an app for that), the smell of a book (how about an ink-addiction app?). One person told me that, when buying a book by an author that she knows, it doesn’t feel right if she is not holding ‘a real copy’. For authors she doesn’t know personally, she buys ebooks.

Two months ago my family moved house and for a long time there was a great wall of boxes in every room. I realize that the point when I began to feel at home was when I was able to unpack and shelve my books. This was my identity, my stamp on the territory.

On Wednesday, Three Clover Press announced the release of Unwanted Heroes in paperback. So, all you tree book lovers, I would be honored for a place on your bookshelf.

I have also set myself a goal to garner five reviews on Amazon for Unwanted Heroes. If you have read the novel, please consider leaving a review. It is very important to me. Thank you. 

girl-hugging-words1

And just for the record:

Unwanted Heroes brings together an elderly, battle weary Chinese American war vet and an idealistic and somewhat pretentious young Englishmen, who share a love for San Francisco, coffee and wine. They soon discover they share even more when repressed abruptly surface, cementing an unlikely relationship that just might release each from the tragic pasts that bind them.

Set in beautiful San Francisco, this novel is a tribute to the city, its people and those who sacrificed so much to keep it and America free, as seen through the eyes of a young struggling writer from across the Atlantic, who brings more baggage than just his shiny laptop and romantic ideals.

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Alon Shalev is the author of three social justice-themed novels: Unwanted Heroes, The Accidental Activist and A Gardener’s Tale. He is the Executive Director of the San Francisco Hillel Jewish Student Center, a non-profit that provides spiritual and social justice opportunities to Jewish students in the Bay Area. More on Alon Shalev at http://www.alonshalev.com and on Twitter (@alonshalevsf).

Oh Florida

Admittedly, this post is being written before the end of election day, so there is still time for other states and polling stations to screw up. But Florida, really? Again? And Ohio: did anyone tell you that the whole nation is watching you?

Now I have organized big events, though nothing on the scale of an election for a state. I have also made mistakes, but I have tried to learn from them. Florida – you embarrassed us all in 2000 – could you not be bothered to learn something from it and try to improve your performance? 

Already, accusations of fraud, misconduct, and six-hour waiting lines have dominated the news of electoral procedure from your state. Reports of voters (your employers) having to wait for several hours and cast their vote at 2.30am is not only intolerable, but abusive.

A line of early voters snakes around a parking lot at a voting location in Columbus, Ohio. (Michael Finnegan/Twitter)

Readers of Left Coast Voices know me for a man who doesn’t need too much encouragement to entertain a juicy conspiracy theory, but it is either considering electoral tampering, or gross mismanagement on a scale that is harder to swallow than Area 51.

It is not just the people on the ground who oversee the complicated process of facilitating a line of voters who put a cross on a piece of paper fold it and put in a slot…and then counting them afterwards. It goes right up to the top of their organization, no doubt led by people who hold degrees in organizational management and earn a good salary.

Perhaps we need to hand this task over to Event Planners. I attend a few conferences and weddings every year and they flow without a hitch. I know, an election is more complex, so take the best and brightest from the field. At least there is no drunk uncle making a toast or bridegroom having cold feet at the last-minute.

In fact, there is little that cannot be anticipated four years ahead. So Florida, Ohio et al: start planning now for 2016. If it truly is a matter of having the best organizational minds running the show, then do it. Democracy is too important to be abused and the voter is the foundation stone of democracy. 

Otherwise, we conspiracy theorists might just start suspecting.

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Alon Shalev is the author of The Accidental Activist and A Gardener’s Tale. His next novel, Unwanted Heroes, is due out in early 2013. He is the Executive Director of the San Francisco Hillel Jewish Student Center, a non-profit that provides spiritual and social justice opportunities to Jewish students in the Bay Area. More on Alon Shalev at http://www.alonshalev.com and on Twitter (@alonshalevsf).

The Moron Interview – Tom Rossi

One of the things that often angers me about journalism (hey, what would I do with myself if I wasn’t angry about something?) in recent years is the way that time is wasted during network television news broadcasts.

Video: I LOVE being angry!

 watch?v=i9R09GVzTCA

News shows on TV are usually broken up into half-hour segments. They may be scheduled for an hour like, say, the “5 o’clock news,” but often the second half hour starts off repeating the top stories from the first half hour. That’s the first way that valuable time is eliminated – repitition.

 

Then, there is the inevitable story about some celebrity. This is never an actual news story like, “Jennifer Aniston goes on shooting spree in the U.S. House of Representatives.” No, it’s always something like, “Tom Cruise and Katie Holmes divorcing.” Tripe.

 

Then, if that wasn’t enough time wasted on Hollywood “news,” it’s followed by the “Hollywood Minute,” “What’s up in Hollywood,” or “Celebrity Corner,” or something equally ridiculous (it’s never only a minute, by the way).

 

Then there might be a legitimate (sort of) news story as sort of a break in the inanity, followed by a newish and horrifying phenomenon, the “What’s Hot on Twitter/Google/Facebook” segment. Really? Is this news? Is there really nothing more important going on than this?

 

As stupid, annoying, and wasteful of my time and, worse, the opportunity to actually inform the populace about current events and concerns these useless segments and stories are, they pale in comparison to the most offensive snippet of all: the street moron interview.

 

“Yeah, the train got shut down, I guess, and I had to wait over two hours to get on a bus to get to work. I was late and everything.”

 

“I never saw anything like it! It was mud! Just flowing down the street!”

 

“I was just standing out here and, like, I heard, like, “pop, pop, pop!” And I looked, and this dude was, like, laying in the street, and I was like, ‘Whoa!'”

 

What purpose do these interviews serve? What insight do they provide into the events? Why are these interviews taking up my news time?

 

In the never ending quest to make news more “entertaining,” the news deteriorates further and further. During a half hour news cast a few months ago, I saw an eight-minute story about one of the Jonas brothers doing a solo album. And when news room managers are asked about this pathetic state of affairs, they always say: “That’s what people want.”

 

It’s not what I want. And the people who want Hollywood gossip don’t watch the news. News managers are failing in their responsibility to inform the public. They are violating our trust. They are depriving us of opportunities to educate ourselves about the community and the world around us. Those of us who actually want news are getting sick of it and turning, more and more, to the internet. With considerable research, we are finding better alternatives.

 

Before I forget…

This just in: Michael Jackson is still dead.

 

-Tom Rossi

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Tom Rossi is a commentator on politics and social issues. He is a Ph.D. student in International Sustainable Development, concentrating in natural resource and economic policy. Tom greatly enjoys a hearty debate, especially over a hearty pint of Guinness.

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RABMAD – Helping Authors Who Give Back

A fellow author visiting my website suggested this organization. It features authors who commit to donating a percentage of their royalties to a charity or cause of their choice. Here is how they describe themselves.

“What exactly is RABMAD? Well, other than being a semi-cool (and not completely forgettable) acronym, RABMAD stands for Read a Book, Make a Difference.  Shortening the name helps in a lot of ways: number of characters typed to arrive here, space on bumper stickers, etc. (For the record, you can also get here the intuitive, long-hand way—http://www.ReadABookMakeADifference.com)

RABMAD is the brainchild of author R.S. Guthrie. The concept is not new, however. Giving back. Returning success to the people.

Founder of Read A Book, Make A Difference

Writers making a difference.

The concept is simple. Most avid readers are going to purchase another book. Why not give them an additional option of supporting some up and coming writers, knowing that in doing so, their hard-earned dollars not only get them a great read, but will also help someone in need with their plight?

That is what RABMAD is all about. Promoting authors who are giving back from the sales of their books. Writers who give a percentage of their net proceeds to their own chosen cause,  non-profit, or charity.

What you will find on this site is an ever-growing portfolio of talented writers who care. You will be able to browse their bios, their books, and their causes. RABMAD will link you to their author websites, Amazon pages, twitter following, and other author-related places.”

Check out some of their authors and help those helping others.

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Alon Shalev is the author of The Accidental Activist and A Gardener’s Tale. He is the Executive Director of the San Francisco Hillel Foundation, a non-profit that provides spiritual and social justice opportunities to Jewish students in the Bay Area. More on Alon Shalev at http://www.alonshalev.com/ and on Twitter (@alonshalevsf).

My Target Audience – Who Are You?

I recently asked readers of my elfwriter blog to help me define a target audience, a cornerstone of any book marketing plan. It occurred to me, almost two years after The Accidental Activist was published and a few months before Unwanted Heroes is launched, I still fumble over what my genre is and to whom I am marketing. Transformational fiction is a good topic when I give talks, and social justice-themed novels is rather a mouthful, but the first reaction is, at best, an inquisitive frown.

Twitter has offered an interesting insight into this. When looking to grow your following, you check out people who your target audience is following. Given the content of both Left Coast Voices and my social justice orientated novels, I have looked into the Democratic Party, President Obama and Nancy Pelosi. I have also followed a number of publishing gurus hoping to attract other writers and authors.

I once wrote an elevator pitch about my writing: I write novels that highlight social injustices with everyday characters who discover they can help create a better world.

If you read this ‘genre’ of novels, please take a minute and answer the following questions in the comments below:

1. How old are you?

2. Are you male or female?

3. Where do you live?

4. Did you finish High School / Bachelors Degree / Masters Degree?

5. What is your profession?

6. Are you active on Facebook, Twitter, Google+, read and comment on blogs?

7. What do you look for in a novel?

8. Do you read books on an eReader or as a hardcover/paperback? (if both, please assign a ratio).

9. How many books do you read a month?

10. What examples have you read of social justice themed novels? Why do you remember them?

Thank you for taking the time to help me with this. Please pass it on to anyone that you think might be able to help. Have a great weekend,

Alon

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Alon Shalev is the author of The Accidental Activist and A Gardener’s Tale. He is the Executive Director of the San Francisco Hillel Foundation, a non-profit that provides spiritual and social justice opportunities to Jewish students in the Bay Area. More on Alon Shalev at http://www.alonshalev.com/ and on Twitter (@alonshalevsf).

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