Happy 60th Birthday to City Lights Bookstore

I find the death of the bookstore to be sad. I have found myself taking my sons to my local independent bookstores and even having pit stops when we are on the road at a Barnes and Noble. It makes sense – B&N have good bathrooms, passable coffee, and we can walk around.

I am as much to blame for the demise of the bookstore as anyone. I deny any connection to my first public author signing at a Borders and their announcement the next day that they were closing all stores.

I buy most of my books online and as ebooks. It is not just a matter of convenience or price: I genuinely believe in the environmental necessity of ebooks. As an author, my focus is on creating an online platform and this translates (outside the first week or so of a book launch) into consistently selling more ebooks than tree books.

But I realize that I am increasingly treating these trips to a bookstore like a visit to a museum. I will tell my children how you can make spontaneous choices this way, ask advice from staff who are always genuine book lovers (they would not work there I assume otherwise), and enjoy the smell of the bookstore.

My kids know that I am not exactly telling the truth. We rarely buy books on these visits, scouring the bargain bins perhaps, and I often resort to their please to purchase something that I will look it up used online.

I recently went to a book launch of a friend and bought her book at the store, standing in line to get her autograph. It is the actions of a good friend showing up for someone they care about. The book was one-third more expensive than it was new on Amazon. But this is a friend and, in a strange sense, I felt an appreciation for the staff of the bookstore for hosting her.

But one bookstore stands alone, at least in my stomping grounds. Last month City Lights celebrated its 60th birthday. There is a great article here and I don’t want to simply hash out the same story.

When I first came to the US and told someone that I dreamed about using fiction as social activism and commentary on our society, they smiled: “You gonna be another Kerouac?”

I could see the disappointment on their face when I asked: “Who?” I looked around, half expecting the immigration police to appear, tear up my green card, and deport me to Canada.

Patriotically, I devoured On The Road and The Dharma Bums, and this began a long and wonderful journey into the beat movement. I feel privileged to still meet men and women who were beatniks. The sequel to Unwanted Heroes is a modern day tribute to the beat generation.

When I told someone of my new interest, they promptly sent me to City Lights (and the Jack Kerouac Alley, and the museum, and oh those delicious Italian pastries in North Beach!).

I often return to City Lights and always buy a book. I stand in reverence on the top floor, which is dedicated to the beatniks who gathered there under Lawrence Ferlinghetti. I wrote a scene in the sequel to Unwanted Heroes, which I really witnessed as an elderly couple came upstairs and were looking through a coffee table-type book of the beatniks in Paris. They found a photo that included the old man. We spent a wonderful hour together as he reminisced. It was a very special hour and one I will never forget.

That doesn’t happen at an online bookstore. Even if this gentleman had crafted a well-written article about his time in Paris, it could never compare to sitting and listening to him telling it in his own voice.

It was a magical moment – so thank you to City Lights for still being around. I will bring my sons to the bookstore and they can buy any darn book they want!

Happy 60th birthday.

—————————————————————————————————–

Alon Shalev writes social justice-themed novels and YA epic fantasy. He swears there is a connection. His latest books include: Unwanted Heroes and the 2013 Eric Hoffer Book Award for YA – At The Walls Of Galbrieth. Alon tweets at @alonshalevsf and @elfwriter. For more about the author, check out his website.

Reviewing Reviews

I have a friend who is successfully establishing herself as a novelist and doing it by selling books on Amazon.com. Francine Thomas Howard is an Amazon Encore author. This means that her first book, Page from a Tennessee Journal, advanced deep into the Amazon Breakthrough Novel Award contest and was selected by Amazon to publish. They were sufficiently impressed to take on her second novel, Paris Noir.

Francine is a wonderfully modest woman who attends the California Writers Club’s Marketing & Success Group to help struggling authors with her experience. She does this in a way that is neither condescending nor arrogant. She cares about other people. I don’t know how many successful authors there are around like her, but I don’t see many attending author events unless they are the main act.

Francine protests that she is not responsible for her success beyond the writing of her novels and gives all the credit to the folks at Amazon Encore. However much time and energy she invests in marketing her own books, Francine has done a great job at garnering reviews – 83 for Page from a Tennessee Journal and almost 50 for Paris Noir.

I am convinced that reviews are crucial in a world where people purchase novels on the Internet, whether e-book or tree book, without the help of a friendly bookseller or extravagant display at the front of a store. Surveying several friends I have come to the conclusion that book reviews are critical to sales on Amazon and other book purchasing websites.

In particular, when it comes to new authors or authors that the reader has not read before, the reviews offered are scrutinized. Interestingly enough, people seemed more apprehensive about investing their precious reading time in a bad novel over the fear of having wasted money.

I believe that reviews are now the second most important marketing tool. The first is a good old-fashioned recommendation from a friend. Word-of-mouth, even in the digital age, remains a powerful influence. I find this strangely comforting.

The issue I want to raise, however, is how ‘kosher’ are these reviews? I recently heard of a man making more than $20,000 a month generating reviews for authors. He was exposed for not having read the books, and accused of offering a five-star review for cash.

I am struggling to get reviews for Unwanted Heroes. I implore anyone who tells me they bought it to post on Amazon but most people, unsurprisingly, don’t generally write reviews. They are too busy devouring the next novel on their towering ‘To Read’ pile.

I do not want to pressure friends because they will feel they must leave a 5 star review, otherwise I won’t car pool their son to basketball practice. I want readers to leave an honest review and generate a solid collection on my Amazon page, but I am not sure how to go about it.

Do you have any ideas how I can solicit honest reviews? Oh, and if you have read Unwanted Heroes (or any of my other books), please take five minutes and leave a review on Amazon, Goodreads, or wherever you hang out.

—————————————————————————————————–

Alon Shalev writes social justice-themed novels and YA epic fantasy. He swears there is a connection. His latest books include: Unwanted Heroes and At The Walls Of Galbrieth. Alon tweets at @alonshalevsf and @elfwriter.com.

A Place for Tree Books

My latest novel, Unwanted Heroes, was released in ebook format over Thanksgiving. I was stoked. Readers of this blog know that I am a big fan of the electronic book revolution and my Facebook status lists me in a steady relationship with my kindle. I would, I admit, consider an open relationship but no iPad came down my chimney last month – I really should ask the landlord for a chimney.

When the ebook was released and I alerted the usual suspects, I was surprised at the number of people who responded with: “Let me know when the paperback comes out.” My surprise was because many were people who enthusiastically embrace the tech revolution and could probably download and read a book simultaneously on their phone, tablet, laptop, computer, TV, and by just staring up at the cloud.

But they choose to hold a ‘real’ book in their hands. They want the feel, the crackle of pages turning (there must be an app for that), the smell of a book (how about an ink-addiction app?). One person told me that, when buying a book by an author that she knows, it doesn’t feel right if she is not holding ‘a real copy’. For authors she doesn’t know personally, she buys ebooks.

Two months ago my family moved house and for a long time there was a great wall of boxes in every room. I realize that the point when I began to feel at home was when I was able to unpack and shelve my books. This was my identity, my stamp on the territory.

On Wednesday, Three Clover Press announced the release of Unwanted Heroes in paperback. So, all you tree book lovers, I would be honored for a place on your bookshelf.

I have also set myself a goal to garner five reviews on Amazon for Unwanted Heroes. If you have read the novel, please consider leaving a review. It is very important to me. Thank you. 

And just for the record:

Unwanted Heroes brings together an elderly, battle weary Chinese American war vet and an idealistic and somewhat pretentious young Englishmen, who share a love for San Francisco, coffee and wine. They soon discover they share even more when repressed abruptly surface, cementing an unlikely relationship that just might release each from the tragic pasts that bind them.

Set in beautiful San Francisco, this novel is a tribute to the city, its people and those who sacrificed so much to keep it and America free, as seen through the eyes of a young struggling writer from across the Atlantic, who brings more baggage than just his shiny laptop and romantic ideals.

——————————————————————————————————

Alon Shalev is the author of three social justice-themed novels: Unwanted Heroes, The Accidental Activist and A Gardener’s Tale. He is the Executive Director of the San Francisco Hillel Jewish Student Center, a non-profit that provides spiritual and social justice opportunities to Jewish students in the Bay Area. More on Alon Shalev at http://www.alonshalev.com and on Twitter (@alonshalevsf).

Independent Bookstores – Looking for Ways to Survive

Last month, more than 500 independent bookstore owners got together for a conference to discuss creative ways of generating more income. Julie Bosman covered the event in the New York Times.

What was clear was a consensus that just selling books wasn’t going to be enough. Even the giants, Borders and Barnes & Noble are struggling. There were optimistic voices:“We know now that in the world of physical book selling, bigness is no longer viewed as an asset,” said Mitchell Kaplan, owner of Books & Books, which has independent stores in South Florida, Westhampton Beach and the Cayman Islands. “It’s about selection and service and ambiance. Now we’re finding a situation where the marketplace is getting back to reality.”

But there were also calls for changing the rules. “We have to figure out how we stay in the game,” said Beth Puffer, the director of the Bank Street Bookstore in Manhattan. “You have to rethink your whole business model, because the old ways really aren’t going to cut it anymore.”

There was a lot of focus on taking the bookstore to the customer and harnessing websites, social media, and even selling e-books.

Matt Norcross, the owner of McLean & Eakin Booksellers in Petoskey, Mich., led a workshop on creating a store Web site and market both tree and e-books. The chosen host seems to be Google, perhaps seeking a bigger ally to fight Amazon.com. So far, they seem to be struggling to get their names out there on the web.

Naftali Rottenstreich, who is an  owner of Red Fox Books in Glens Falls, N.Y., said it it would be a huge challenge to accustom customers to the idea of buying books online through the independent bookstores.

“The mindset right now is, that’s Amazon or that’s Barnes and Noble.com,” he said. “There’s a transformation that has to take place, and I think it will happen in time.”

The idea is difficult. Their customers are willing to pay more for the privilege of perusing in an intimate environment, with staff that are familiar or them. The online idea loses all of this.

Other ideas include adding wine bars, cafes, and selling other products such as toys, baked goods or gourmet products.

Last October, I heard a lot of fear at the Northern California Independent Booksellers Association conference. While I am sure there was fear aplenty at this conference, there seems to be a strong desire to adapt and survive.

Do we really want our Main Streets devoid of a bookstore? What does this say about our values and what message is it passing on to our children? Or is Main Street even going to be relevant to the next generation’s buying experiences?

——————————————————————————————————

Alon Shalev is the author of The Accidental Activist (now available on Kindle) and A Gardener’s Tale. He is the Executive Director of the San Francisco Hillel Foundation, a non-profit that provides spiritual and social justice opportunities to Jewish students in the Bay Area. More on Alon Shalev at www.alonshalev.com

Amazing Amazon Announcement Kindles Interest

Amazon.com has just announced today that Kindle books have overtaken paperback books as the most popular format of Amazon.com customers.

When I posted the day after Christmas last year that Amazon’s e-book sales outsold their tree-books, I was promptly told that this was due to Kindles being received as gifts and people anxious to begin using them. I was also told by a number of people that we are years away from such a time.

I have to admit that, though a proud Kindle owner, the last 6-8 books that I have read were all once trees. I even shlapped two books on my trip last week to the Gulf Coast.

Have we reached the age of e-book dominance yet? Your opinions are most welcome…

——————————————————————————————————

Alon Shalev is the author of The Accidental Activist (now available on Kindle) and A Gardener’s Tale. He is the Executive Director of the San Francisco Hillel Foundation, a non-profit that provides spiritual and social justice opportunities to Jewish students in the Bay Area. More on Alon Shalev at www.alonshalev.com

The Morning After 2 … Seriously

Now I realize I was being flippant yesterday and was likely to incur the wrath of e-book zealots. I would apologize, but I simply enjoyed writing the blog entry far too much, so I will settle for a passionate (and genuine) plea to embrace the e-book revolution.

When it comes down to it, the argument is all about e-books .v. tree books. I thought it would be a simple argument. Deforestation is one of the biggest factors in Global Warming, no? It seems that much of the debate centers around a study produced by the very credible Cleantech Group. They focus on the Kindle, though they admit that they possess little knowledge in the carbon footprint of the production and maintenance for the Kindle or the Whispernet technology that sends e-books effortlessly through the air straight to your kindle or computer.

I kind of got lost with the scientific and environmental jargon, but as I understand it, e-readers could have a major impact on improving the sustainability and environmental impact on the publishing industry, one of the world’s most polluting sectors. In 2008, the U.S. book and newspaper industries combined resulted in the harvesting of 125 million trees, not to mention the waste-water produced or other factors such as storage and transportation.

The report, authored by Emma Ritch,suggests that the carbon emitted in the life-cycle of a Kindle is more or less offset after the first year of use. She writes that “any additional years of use result in net carbon savings, equivalent to an average of 168 kg of CO₂ per year (the emissions produced in the manufacture and distribution of 22.5 books).”But even before we get involved in the intricacies of carbon footprint measurement, we have to be comfortable with the huge amount of trees cut down, the energy put into printing and packaging the books and then their distribution and storage.  

If you can deal with that, consider this from an industry insider: ABOUT 40% OF ALL BOOKS PUBLISHED ARE EVENTUALLY PULPED. Tens of thousands of copies of Jonathan Franzen‘s Freedom were pulped because of errors. Dan Bown’s Angels & Demons reputedly published 6 million copies for it’s first run with 2 million being sold in the first week. And the rest? Here is another article on the mass pulping of books.

Unfortunately, it doesn’t even come down to carbon footprints.

Enjoy your e-reader, knowing you are part of a movement to save the planet – the only one we know that has chocolate on it (sustainably fair trade grown chocolate,  of course!).
——————————————————————————————————-

Alon Shalev is the author of The Accidental Activist (now available on Kindle) and A Gardener’s Tale. He is the Executive Director of the San Francisco Hillel Foundation, a non-profit that provides spiritual and social justice opportunities to Jewish students in the Bay Area. More on Alon Shalev at www.alonshalev.com