Amazon Challenges Publishers Pt.2

This is a continuation of Friday’s post, a further examination of Amazon’s new approach to woo authors.

Barry Eisler, who turned down an attractive offer from St. Martin’s Press, and is publishing his new book himself through amazon is not deterred by the claim that he is restricting his audience by only publishing for Kindle readers. Eisler states that his book will be available without DRM (digital rights management) and therefore it can be read on any e-book reader, including the Nook and the Kobo. Many of us have, in addition to publishing through amazon, also published through the successful Bay Area start up Smashwords which I discussed a while ago on Left Coast Voices.

More telling, Eisler can sell his book at a low and attractive price for a broader audience. With a traditional publisher,  a hardcover would cost $25, and astonishing in my opinion, an ebook for as much as $13. “Availability six months earlier and at half the price seems like a pretty good deal for readers to me,” Eisler added and you can see his point.

This new strategy  between amazon and authors such as Eisler, or popular author Tim Ferriss, is a hard blow for traditional publishers. They had been more than tolerant with writers such as Amanda Hocking who created their fan base outside of the traditional framework only for a publisher to step in and help both the author and publisher profit. This new strategy, however, is pulling popular writers such as Ferriss and Eisler away from traditional publishing world.

In the process, Amazon is making the rest of the traditional industry look out-dated, inefficient, and profit-driven. If they are to woo such authors, they must shorten their publication process which is glacial in comparison to Amazon. They also need to understand that their price structure is antiquated in the face of technology.

I do not think that all is lost, however. Many of these emerging authors are businessmen and women and extremely pragmatic. Read John Locke’s new book as a case in point. 

As Eisler puts it: “My objectives were to make more money from the title, to get the digital out first, and to retain more control over business decisions. If a better way comes along … of course I’m going to take it. Publishing for me is a business, not an ideology.”

The market is such that an author will take a publishing deal if it is lucrative enough. If it is not, however, they might decide to look for other options and Amazon is ready to welcome then in. The ball is in the court of the major publishers. They need to adapt fast or risk joining the dinosaurs.

——————————————————————————————————

Alon Shalev is the author of The Accidental Activist (now available on Kindle) and A Gardener’s Tale. He is the Executive Director of the San Francisco Hillel Foundation, a non-profit that provides spiritual and social justice opportunities to Jewish students in the Bay Area. More on Alon Shalev at http://www.alonshalev.com/ and on Twitter (#alonshalevsf).

Amazon Challenges Publishers Pt.1

Friday today and another story from the publishing world. Amazon.com continue to redefine the publishing world. Earlier this month they released a new line of kindles, the handheld reading devices. At the bottom end, the basic no-frills model comes at the lowest price yet of $79, while at the upper end, the Kindle Fire has color and can be used to stream movies, surf the Internet, play games and host a vast amount of apps. Apple junkies are quick to point out that it lacks many features of the iPad, but with the Fire at half the price, it has to take a bite out of iPad sales (do we have an iPad 3 coming out soon?).

But Amazon are taking other steps to dominate the book world. The features of the new Flame has techie junkies claiming that Amazon are about to launch a “Netflix for books.” They already have their own self-publishing platform (Createspace) and even created a streamlined publishing platform that is solely digital based.

Now Amazon are busy signing up authors for their own imprint. I have already featured authors who have learned to use the system to amazing results including J.A. Konrath and young-adult author Amanda Hocking — who made more than two million dollars by publishing her own books via the Kindle marketplace before signing a $2-million deal with a traditional publisher earlier this year.

Now there is an interesting new addition. Thriller writer Barry Eisler, a former CIA operative turned author, made his name as a self-publishing success story. However, when his sales garnered the publishing industry’s attention in a big way, he turned down a $500,000 advance for two books with St. Martin’s Press in March, and announced he would self-publish his new novel instead.

Eisler wants his independence and the most efficient model

In an NPR interview, Eisler — who has several New York Times  bestsellers which were published  traditionally — says he has come to the conclusion “that mainstream publishers simply aren’t as efficient or as useful to authors as they used to be, now that there are other options.”

“To say that publishers really care passionately about books as though they are concerned about what’s better for the world … I’m sure when they look in the mirror they feel that way. But in fact, what they care about is preserving their own position, perks and profit — that’s just what establishment players come to do over time.”

I’m not sure that this is a fair comment. The publishing houses have a right to chase profits and both publishers and agents that I have approached or been approached by, were very honest about this. If an author is going to get offended (and I’m not claiming Eisler is) when a publisher asks more about your marketing model and target audience rather than focus on the quality of your story or the message behind it, then the author also might need to look in the mirror.

Eisler was more direct, I think, in the New York Observer, when he says that one of the reasons he decided to decline the St. Martin’s deal was that the publisher was simply too slow in meeting its obligations. St. Martin’s, for example, took more than four months just to send a draft contract, “and during that time, the landscape of the industry had changed to the point where many of the terms were no longer acceptable — in part because of the explosion of e-books and self-publishing.”

Eisler also criticized legacy publishers who deliberately slow down the process of publishing a book, to earn interest on the money they would otherwise have to pay to authors. “By contrast, he said, Amazon was willing to sign a deal immediately and then guarantee to have the e-book version and the paperback version of his new books on the market long before a traditional publisher could.”

“What I care about is readers, because without readers I can’t make a living [and] I want people to read a lot. To that end, if I can find a way to get readers books that cost less and are delivered better and faster, I want that.”

Eisler’s frustrations, long expounded by authors, were heard by a opportunist giant in the book world, who is willing to listen to its authors and readers and adapt. More tomorrow.

——————————————————————————————————

Alon Shalev is the author of The Accidental Activist (now available on Kindle) and A Gardener’s Tale. He is the Executive Director of the San Francisco Hillel Foundation, a non-profit that provides spiritual and social justice opportunities to Jewish students in the Bay Area. More on Alon Shalev at http://www.alonshalev.com/ and on Twitter (#alonshalevsf).

Congratulations Amanda Hocking

I recently shared the story of Amanda Hocking, now a full-time author through primarily selling e-books and working really hard to create a dynamic social platform.

Though Amanda has been a pioneer of the alternative way to sell your books and make a living as a fiction writer, she has been rewarded with a traditional four-book contract that according to the New York Times, is worth more than $2 million. The deal is  with Macmillan imprint St. Martin’s Press, and follows what the Times described as a “heated auction” in which they beat out Random House, Simon & Schuster and HarperCollins.

Ms. Hocking wrote a blog entry on Tuesday in which she shared her decision to enter the conventional publishing world.

“I want to be a writer. I do not want to spend 40 hours a week handling emails, formatting covers, finding editors, etc. Right now, being me is a full time corporation,” she said. “My goal has always been to put the highest quality product I can out in a way that is the most accessible to readers.”

I appreciate your honesty and your hard work in bringing yourself to this point, Ms. Hocking. You are an example and an inspiration to the rest of us. You are the first to succeed with this route, hopefully the first of many.

Ms. Hocking won’t be speaking tomorrow at Copperfield’s Books in Napa, but I will – between 1-3pm. Copperfields is at 3990 Bel Aire Plaza (between Highway 29 and Transcas Street. Happy to chat with you about these exciting developments, accidental activists, and anything else you can think of.

——————————————————————————————————

Alon Shalev is the author of The Accidental Activist (now available on Kindle) and A Gardener’s Tale. He is the Executive Director of the San Francisco Hillel Foundation, a non-profit that provides spiritual and social justice opportunities to Jewish students in the Bay Area. More on Alon Shalev at http://www.alonshalev.com/and on Twitter (#alonshalevsf).