If I heard correctly, those advocating fiscal responsibility wasted $6 billion on ridiculous adverts, flyers that are trashing our streets and that the tax payers now needs to clear up, and various other shallow tactics. Living in California, I have been spared the assault that took place in the swing states. I spend a lot of time with You Tube in the background. Either the Prop adverts have been few, or I am not distinguishing them from the epic lyrics of Nightwish and Nickelback.
But this past week, I have been exposed to a number of campaign ads and they are, to be honest, demeaning, embarrassing, and insulting. The majority of Americans will vote for the same party candidates because of class, religion, or any of a number of acceptable reasons. The undecided (and I remain unconvinced that they really are) are either apathetic and therefore not listening to ads: or genuine thinking individuals who do not deserve to be exposed to such drivel.
In the English Premier League, once the most competitive in the world, two soccer clubs have been bought by billionaires who have pumped money into the clubs, allowing them to outbid any other club for players and pay two or three times the salary. Naturally, they have assembled teams that no one else can compete with. In fact, their reserve teams could beat most opponents. This fine game, the bastion of civilization, has been reduced to market forces, and has lost its soul.
Ironically, in a clear sign of socialist America, the NBA allows teams to spend a salary cap. If they choose to spend it on 2-3 superstars or create a ‘deep bench’ (many good players), that is for them to decide.
Each candidate should be given a clear amount of dollars they can spend that can enable them to have balloons at their conventions and launch a limited media campaign. The rest of their efforts should focus on serious debate, Q&A, honest information dissemination, and speeches.
It is too easy to avoid serious debate and open scrutiny of a candidate’s policies, to be distracted by slick unaccountable ads. Many thinking Americans were simply worn down by the sheer barrage and noise.
Let’s make the change now. 2016 is just around the corner.
Alon Shalev is the author of The Accidental Activist and A Gardener’s Tale. His next novel, Unwanted Heroes, is due out in early 2013. He is the Executive Director of the San Francisco Hillel Jewish Student Center, a non-profit that provides spiritual and social justice opportunities to Jewish students in the Bay Area. More on Alon Shalev at http://www.alonshalev.com and on Twitter (@alonshalevsf).