Left Coast Voices

"I would hurl words into the darkness and wait for an echo. If an echo sounded, no matter how faintly, I would send other words to tell, to march, to fight." Richard Wright, American Hunger

Archive for the tag “Penny C. Sansevieri”

Writing to be Read, Speaking to be Heard

I am speaking tomorrow (Saturday, 05/26) at the California Writers Club in Fremont on the Devry College campus, 6600 Dumbarton Circle,(rm 223) . All are welcome. I think I’m talking about The Accidental Activist and why I see ‘Fiction as a Vehicle to Social Justice.’

Often, however, the talk turns at some point to craft and book promotion. Last Friday I offered a list of books that colleagues have highlighted as being instrumental in improving their craft as writers. One of the groups that I facilitate is the monthly California Writers Club – Berkeley Branch Marketing group. We come together each month prior to the general meeting and focus on a topic that one of the members has prepared.

At one of those meetings, a businesswoman suggested that we each decide on a marketing model that suits our books and our own personalities. I’ve read a number of books and they definitely change with the times. I would like to point out three which. apart from anything else, are very recent and most up-to-date with an industry that changes almost monthly.

Get Published Today! An Insider’s Guide to Publishing Penny C. Sansevieri.

I have often shared my enthusiasm for reading from my kindle, but this time I must admit to feeling frustrated. I don’t seem able to flick forward or refer back with ease. This might be me, and if you are an e-reader expert, please share a few tips in the comments below.

Ms. Sanservieri comes from the industry but is astute enough to acknowledge the inevitable changes happening all around us. She does this with commendable objectivity, and also approaches Print on Demand in a similar way.

How I Sold 1 Million eBooks in 5 Months John Locke

This book has inspired me. The guy comes with an attitude, but he has valid claim to having earned it. He writes very clearly and succinctly and shares his model in simple step-by-step methods. Be warned. Despite the title, I do not believe this is a get-rich-quick scheme, and have no doubt that Mr. Locke works hard and invested money to expedite the process. Still if I only sell a million books in five years, I will be very appreciative of Locke sharing his success.

Secrets to Ebook Publishing Success (Smashwords Guides) – Mark Coker

If anyone understands eBook business it is Mark Coker, the founder of Smashwords, one of the few successful publishing stories of recent years not to include ‘Amazon’ in its title.

All three books have been published in the past 12 months,and can be purchased for less that $15 together (eBooks). Not a bad investment for a burgeoning business.  Now please excuse me. I have some books to read.

——————————————————————————————————

Alon Shalev is the author of The Accidental Activist and A Gardener’s Tale. He is the Executive Director of the San Francisco Hillel Foundation, a non-profit that provides spiritual and social justice opportunities to Jewish students in the Bay Area. More on Alon Shalev at http://www.alonshalev.com/ and on Twitter (@alonshalevsf).

Wanted: A New Publishing Model

The world is changing, and the publishing world perhaps faster than most other businesses. No one seems to be questioning the emergence of the ebook revolution (unlike global warming). It is now accepted that ebooks are providing an appealing purchasing option (and environmental sustainability) that is proving hugely attractive, both to young people (on techno-life support) and older people (who can either change the size of the font or listen to the book read to them).

The ease with which one can now ePublish a book, often without any financial investment whatsoever, has meant that anyone can throw up a book without honing their craft, or having their book suitably edited. Buoyed by the success of a few leading individuals, people are throwing together series’ that will hopefully build a following and declaring themselves authors.

 The problem with this ePublishing is that it is difficult to distinguish between those who have worked hard to create a good novel learning and respecting all the legitimate components and those who have not. Many books are riddled with spelling and grammar errors, plot issues, or flaws in character development. In fact, according to Penny C. Sansevieri (Get Published Now), only 1% of independent books published reach the industry editorial standards.

This model serves no one: not the reader, the serious author, or the fly-by-nighters. The reader, even when paying only $0.99 or $2.99, can feel that their money and time have been wasted. The genuine craftsman/craftswoman can’t get him/herself noticed among the mass of ebooks, and the fly-by-nighters get frustrated because they fail to build a following and rake in the royalties.

It is a lose:lose model when it should be exactly the opposite.

Most of those writers involved are not interested (or not good enough) to be picked up by agents and conventional publishers. The time span (often 18 months in production), the lack of marketing help, and the inevitable withdrawal of books that don’t reach performance level in a few short months, doesn’t make the conventional model any the more appealing. John Locke, in his must-read book, lays it out succinctly.

JOhn Locke

John Locke

We, the authors, need to set our own boundaries and standards, to ensure that readers retain faith in the model and are willing to invest their time and money in a new author.

 One way that this can be achieved is through author coops. Authors can join together within genres, edit each other’s work, and market within their niche as a group. Each coop establishes it’s level of craft and marketing. Perhaps the group tithes a percentage of their earnings towards marketing as a group.

If there is a holy trinity of website, blog and twitter as Locke advocates, how much more effective would this be if five authors were expanding this platform in a coordinated fashion?

It would be a tragedy if the ebook revolution faltered because of lack of quality. The technology is good for all readers (except those who read in the bathtub), for the planet, and may well force the conventional publishing world to change their own way of doing business.

Anyone out there writing political fiction and interested?

——————————————————————————————————

Alon Shalev is the author of The Accidental Activist and A Gardener’s Tale. He is the Executive Director of the San Francisco Hillel Foundation, a non-profit that provides spiritual and social justice opportunities to Jewish students in the Bay Area. More on Alon Shalev at http://www.alonshalev.com/ and on Twitter (@alonshalevsf).

Post Navigation

%d bloggers like this: