Interview at Author Spotlight

I recently interviewed with James Moushon at Author’s Spotlight.

First things first. Do you have another book on the horizon? Can you tell us the timeline for its release and give us a little tease.

I do. I actually wrote three Young Adult epic fantasy novels in consecutive years, so the second, The First Decree, is due out in March. The first – At The Walls Of Galbrieth – came out in 2012. They are stand-alones, but follow on from each other. The third has yet to be edited and begin all the publishing process.

I have also completed a manuscript that follows on from my latest social justice-themed novel, Unwanted Heroes, but I think my publisher has a few more authors in line before they get to me. My writer’s group is critiquing it now.

You have a great following on Twitter. (Over 20K followers) How important are the social media relationships that you’ve formed to your writing success?

I actually have 20K followers on @elfwriter and just less than 20K on a second twitter account – @alonshalevsf – that focuses on my social justice-themed novels. Writing in two genres really needs separate social media platforms, so there is also a blog for each – leftcoastvoices.com and elfwriter.com. 

There is an absolute connection between the relationships created from the blogs and twitter and my readership. My whole marketing strategy is based upon offering a genuine value and connection between author and reader. Hopefully, people become regularly engaged with me through the blog and twitter and therefore are already invested when each book comes out. 

Not only that, but the cover designer, editor and interior formatter for the epic fantasy novels all came from either referrals or directly as followers of my blog and twitter. They are amazing people and I am so grateful to have such a supportive team. The physical beauty and quality of the books, exterior and interior, are all due to them and I am in awe of their commitment.

Do you do book signing, interviews, speaking and personal appearances? If so, when is your next place where your readers can see you?

I do, but a knee operation has held me back the last few months. I did a virtual book tour in November 2011 and a series of reading this past spring when Unwanted Heroes was originally coming out. I am putting together several in Northern California now for this spring and will put the details on my website. 

While this isn’t a marketing priority I do cherish the interactions with readers and fellow writers. There is something richer in the face-to-face conversations.

You have real good book covers. How does your cover development process work? Do you hand over the basic theme or do you have more of a hands-on approach? Do you get your readers involved in its development?

The artist, William Kenney, designs my epic fantasy covers. I send him a couple of paragraphs about the plot and what I envisage on the cover. He produces some sketches and solicits my feedback. The end result is always far better than anything I imagine.

Ironically, with my social justice-themed novels, my publisher Lloyd Lofthouse, encourages me to be involved. In fact, the cover for Unwanted Heroes is from a photograph I took in San Francisco’s Marina District, overlooking Alcatraz. This is based on a scene in the book.

Have you create a book trailer for any of your books to promote your books online?

No, but I am excited by the medium. I do think that the book trailers I see are either excellent or bad – there is little middle ground. I would need to outsource and it is a question of finance. I also think that given my market for fantasy is Young Adult, it becomes an even more compelling marketing tool.

You run a non-profit organization that provides education and support for Jewish students in San Francisco. Now rewarding is that? Do the students give inspiration in your writing? 

The students definitely inspire me for the social justice-themed novels. The SF Hillel Jewish Student Center is very social justice-orientated and we volunteer with different organizations in San Francisco. I was very impacted by all that happened around Hurricane Katrina (I had just arrived in the US) and have organized and taken groups to New Orleans ever since. 

All these experiences produce interesting and fascinating people and conversations – in the writing business, we call this novel fodder.

Has the advent of ebooks changed anything in your writing, getting the book to your readers and the relationship with your readers and fans?

It hasn’t changed how and what I write. An author has a responsibility to write the best book possible. There should be no compromise on quality. As you might read between the lines, as e-book production has become cheaper and more accessible, there are people who are churning out books and not investing in an outside editor or formatter. Even if someone is paying $0.99, they should not be reading a book littered with spelling and grammar mistakes. It is a question of pride in the craft of writing. 

Having said all that, the opportunity to sell books cheaply (book price, delivery, production) means that books can be sold for under $5. This gives the new or struggling author a great opportunity. Who isn’t willing to spend the price of a cappuccino and take a chance on the book by a new author? 

Finally, it puts pressure on the more established authors. John Grisham writes social justice-themed novels. His e-books cost x4 the price of mine. He now has to offer x4 the experience to satisfy our shared target audience. By the way – I love John Grisham’s novels and have all of them on my bookshelf.

Does being from Israel present any unique selling and marketing situation? Do you publish your books in other languages?

Actually I was born and bred in England and my first two novels (A Gardener’s Tale and The Accidental Activist) are situated there. Since a lot of my stories come from personal experiences this has a bigger influence – in fact the protagonist from Unwanted Heroes and the subsequent novels is also British. 

There are scenes that happened to me in Israel. For example, there is a scene in Unwanted Heroes in which a war veteran tells of the time he was in Israel for Soldier’s Remembrance Day and compares it to how we recognize Memorial and Veteran’s Day in the US. 

I have a small following in the UK but I am not aware of other countries. I would love for my books to be translated into Hebrew, for my own satisfaction rather than financial potential. Israel is a very small country and my target audience is probably reading in English anyhow. 

There are apparently two people in Scandinavia who buy all my books. I don’t know them, but definitely appreciate their loyalty!

Do you belong to any author support groups? Do they help with writing, marketing and the publishing process?

Absolutely. I have facilitated the Berkeley Writer’s Group, a weekly critique group, since 2006 and we learn so much from each other. I have no doubt that my novels are considerably better for the feedback that I receive. 

I am also a member of the California Writer’s Club and attend their monthly meetings. Again, I have the opportunity to network with other writers and accomplished authors. At this club, a small group meets an hour before the regular meetings to discuss marketing. We teach each other different forms and techniques and help each other when people get stuck.

——————————————————————————————————

Alon Shalev is the author of three social justice-themed novels: Unwanted Heroes, The Accidental Activist and A Gardener’s Tale. He is the Executive Director of the San Francisco Hillel Jewish Student Center, a non-profit that provides spiritual and social justice opportunities to Jewish students in the Bay Area. More on Alon Shalev at http://www.alonshalev.com and on Twitter (@alonshalevsf).

 

 

Turn Write At The Next Junction

Family vacations are always special for my little clan. Once a year, we pack up our considerable collection of camping gear and head to the mountains, lakes and redwoods. Without Internet and electricity, we have no choice but to hike, fish, and enjoy beautiful Northern California and Oregon, and each other. This year there were two highlights. We all followed my eldest’s passion for archery and it has hopefully become a family hobby.

Two years ago. I wrote the first Wycaan Master book together with my eldest son. I have blogged about this previously. Last year, I wrote the second book before we went away and each night, we sat around the campfire or snuggled in my tent as I read to them a few chapters at a time.

This year, we followed suit, reading the third book of the series. Everyday I waited with anticipation to read and treasured their responses. As the books have become more intricate, my youngest (now 9 years old) sometimes had a hard time following and peppered me with questions, often later that night when he was supposed to sleep, or the next day in the middle of another activity.

Now I know that family are not supposed to be considered as impartial critics. In truth, they had a lot of constructive criticism and suggestions, most of which I adopted. But I cannot imagine enjoying the level of engagement that they experienced and expressed from anyone else.

Back in the Bay Area and it is time to make major decisions. There is time as I outsource the books for some professional editing, but I am considering alternative options to publish the series.

A fascinating conversation with a representative at a publishing house with a long history of epic fantasy titles has left me wondering how long to walk the traditional path. She told me that they spent considerable time discussing the option of signing me even though they had previously made a business decision to stop publishing in this genre. It just doesn’t make business sense in the current economic climate, she told me. It has nothing to do with the quality of your work.

I feel a degree of frustration as I have been watching other fantasy authors and their respectable and consistent ranking on Amazon.com. Daniel Arenson, who is the author of the Requiem series and others, announced the following at the end of June:

“100,000 books sold. Bloody hell. You bought 100,000 of these silly books about dragons, swords, and spells. You’re nuts. But THANK YOU, readers. It’s been a crazy ride.”

I have no doubt that Mr. Arenson worked extremely hard to get to this significant landmark. He wrote great books and went out and did it by himself.

I congratulate him…and wonder.

——————————————————————————————————

Alon Shalev is the author of The Accidental Activist and A Gardener’s Tale. He is the Executive Director of the San Francisco Hillel Foundation, a non-profit that provides spiritual and social justice opportunities to Jewish students in the Bay Area. More on Alon Shalev at http://www.alonshalev.com/ and on Twitter (@alonshalevsf).

California Writer’s Week

Eight years ago, a Joint Legislative Resolution  was passed in Sacramento to recognize California Writer’s Week which begins today. The authors of note include a fine list that we can all be proud of.

Gertrude Atherton (1857-1948)	Mary Austin (1868-1934)
Raymond Barrio (1921-1996)	Delilah L. Beasley (1872-1934)
Raymond Chandler (1888-1959)	Ina Coolbrith (1841-1928)
Dashiell Hammett (1894-1961)	Bret Harte (1836-1902)
Jack London (1876-1916)	Joaquin Miller (1837-1913)
William Saroyan (1908-1981)	John Steinbeck (1902-1968)
George Sterling (1869-1926)	Mark Twain (1835-1910)

But I can’t help feeling that this reinforces the old adage that the only way for an author to be successful is to be a dead author. So I want to spotlight several authors who are alive today and crafting their magic in the Golden State.

My list includes (with no significance to order) Christopher Moore, Kemble Scott, Adam Mansbach, Deborah Majors,  Matt Stewart, Seth Harwood, Tanya Egan Gibson, John Putnam and… I’m sure there are many more.

I realize as I am writing that most of them actually share something in common – they write about San Francisco, or at least Northern California. I guess this is important to me. My next three books will be based here because San Francisco is a magical city that I have fallen in love with, so I guess this makes sense, even though I haven’t connected the two in creating this list.

It's in Black & White.

Therefore, I want to share a few of my favorite local authors with you over the next week, all of whom are alive and can be met at numerous author events that they participate in. Meeting inspiring authors remains a thrill for many of us and perhaps this is a flaw of the newly consecrated California Writer’s Week, that it highlights authors from the past.

So it is slightly ironic that California Writers Week follows Litquake, a San Francisco smorgasbord of literature-related events, apparently based on the premise from USA Today, that San Francisco has the highest per capita consumption of both alcohol and books.

Whatever the reason, it is a great event. Now, if you’ll excuse me, I’m going to curl up with a good book and a bottle of wine. How I love San Francisco! Who is your favorite Bay Area author?

——————————————————————————————————

Alon Shalev is the author of The Accidental Activist (now available on Kindle) and A Gardener’s Tale. He is the Executive Director of the San Francisco Hillel Foundation, a non-profit that provides spiritual and social justice opportunities to Jewish students in the Bay Area. More on Alon Shalev at http://www.alonshalev.com/and on Twitter (#alonshalevsf).

 

A Summer Change of Pace

Pursuant to intensive negotiations with Mrs Blogs and her deft legal team of Master & Master Blogs, I will not be blogging during my family vacation. There is a certain practical issue in as much as there will be limited wireless connection (or even electricity) in the rugged mountains of Northern California.

beautiful, majestic, a timeless testimony to the power of nature

Last year, the aforementioned legal team blindsided me when I whipped out my laptop in the middle of a beautiful redwood forest. “This is family time,” they complained. “You can’t just switch off and write” (a crime regularly occurring during the rest of the year).

After convening a face-to-face meeting around the picnic table, a compromise was reached: we would write a story together, about elves, dwarfs and noble quests. And so began a new adventure. From political, social activism fiction to the coming-of-age world of fantasy.

Not flattering, but the scene of the crime.

And so the Alliance Trilogy was born. Today, 95,000 words later, the first book is being critiqued by my extremely patient writer’s group (that while diverse, lacks fantasy junkies). Writing with my boys was an amazing trip and we are still learning as we edit and plan the next book (we are 10,000 words into Book 2). I write in intense spurts and this bothers them because I can churn out 8-10,000 words a day when I am in the zone and have a clear day to myself. Eating, sleeping – why?

While we are away on vacation, I want to repost (with updates) a series of blog posts that I wrote a couple of years ago. These are interviews with the characters from The Accidental Activist. I had a lot of fun doing this – there are no spoilers in the interviews, but it is an opportunity to share aspects of these characters on a deeper level. Also, given that the book was written in 1st person from Matt’s perspective, this gives the other characters a chance to share their thoughts. Oh, Point-of-View, I knew I would eventually find a way to wiggle out of your grasp!

I guess this is also an opportunity for me to spend a little more time with some very close friends who never succeeded in escaping the incarceration of The Accidental Activist’s book covers.

Enjoy and please excuse me. I’m going back to my elves…and my family.

——————————————————————————————————

Alon Shalev is the author of The Accidental Activist (now available on Kindle) and A Gardener’s Tale. He is the Executive Director of the San Francisco Hillel Foundation, a non-profit that provides spiritual and social justice opportunities to Jewish students in the Bay Area. More on Alon Shalev at http://www.alonshalev.com/and on Twitter (#alonshalevsf).

Fly Fishing and Philanthropy

Richard Goldman passed away on November 29, 2010. He was a great man who amassed considerable wealth and used that wealth to help enrich the lives of so many others. Richard had three passions when it came to philanthropy: San Francisco, Judaism and the State of Israel, and environmentalism.

I owe him a lot. He promoted green causes before it was fashionable to be an environmentalist, including in Israel, a country consumed with surviving today, and unable to look ahead to tomorrow. When helping to build the green framework on my Kibbutz, Kibbutz Lotan, his name topped the list of people to go to for support. When I became Executive Director of the San Francisco Hillel Foundation, he provided the resources to help us match the growing needs of the city’s Jewish students.

His memorial service was a fitting tribute. in the packed synagogue many leaders and dignitaries from our city and Jewish community paid eloquent and fitting tributes, But I was most impacted from the stories shared by his surviving children: John, Doug and Susan. I think that being a father, hearing how others pay tribute to their parents is profound. What will my sons say about me when my time comes?

They related how their father was a tough, no-nonsense kind of guy. He lived by excellence and appreciated it in others. I think this might be why he fly-fished. Having fished for most of my life, I took lessons while on vacation this summer to learn how to fly fish. This was inspired a great novel, The Trout Whisperers by Pete Bodo, and perhaps from 20 years of studying martial arts. I feel that I can really appreciate the beauty in fly fishing’s elegance and style.

One son recalled how Richard loved to be out on the McKenzie river, rod in hand, and how he became a softer man as he gave himself up to the rhythm of the fly and the flow of the river.

I get it.

There is something humbling about being a part of nature, if only for a few hours. This summer I  met an elderly angler who rents a cabin for two weeks every year and his sons come from wherever they are to join him and fish. He spends 50 weeks a year waiting for that time of the year.

But the magic I heard at Richard’s memorial service came from it being recounted by his son. It was special to hear how a child, now a man, had found a special way to connect to his father on the river. Ernest Hemingway’s son, Jack, tells a similar story in his memoir – Misadventures of a Fly Fisherman.

Mr. Goldman, thank you for all you did for me, our city, and the Jewish people. Through your generosity you gave many of us fish so that we could eat, and taught many to fish so that we could sustain ourselves. Someone once surprised me in a workshop by adding an additional line to the famous saying:

Give a man a fish and you feed him for a day.

Teach a man to fish and you feed him for life.

But teach a man how to teach others to fish, and you begin to feed the whole world.

This, Mr. Goldman, you did not achieve with your fly rod, but your philanthropy and your vision.

“May you find a seat waiting for you in heaven.”

——————————————————————————————————

Alon Shalev is the author of The Accidental Activist (now available on Kindle) and A Gardener’s Tale. He is the Executive Director of the San Francisco Hillel Foundation, a non-profit that provides spiritual and social justice opportunities to Jewish students in the Bay Area. More on Alon Shalev at www.alonshalev.com