Amazon Challenges Publishers Pt.1

Friday today and another story from the publishing world. Amazon.com continue to redefine the publishing world. Earlier this month they released a new line of kindles, the handheld reading devices. At the bottom end, the basic no-frills model comes at the lowest price yet of $79, while at the upper end, the Kindle Fire has color and can be used to stream movies, surf the Internet, play games and host a vast amount of apps. Apple junkies are quick to point out that it lacks many features of the iPad, but with the Fire at half the price, it has to take a bite out of iPad sales (do we have an iPad 3 coming out soon?).

But Amazon are taking other steps to dominate the book world. The features of the new Flame has techie junkies claiming that Amazon are about to launch a “Netflix for books.” They already have their own self-publishing platform (Createspace) and even created a streamlined publishing platform that is solely digital based.

Now Amazon are busy signing up authors for their own imprint. I have already featured authors who have learned to use the system to amazing results including J.A. Konrath and young-adult author Amanda Hocking — who made more than two million dollars by publishing her own books via the Kindle marketplace before signing a $2-million deal with a traditional publisher earlier this year.

Now there is an interesting new addition. Thriller writer Barry Eisler, a former CIA operative turned author, made his name as a self-publishing success story. However, when his sales garnered the publishing industry’s attention in a big way, he turned down a $500,000 advance for two books with St. Martin’s Press in March, and announced he would self-publish his new novel instead.

Eisler wants his independence and the most efficient model

In an NPR interview, Eisler — who has several New York Times  bestsellers which were published  traditionally — says he has come to the conclusion “that mainstream publishers simply aren’t as efficient or as useful to authors as they used to be, now that there are other options.”

“To say that publishers really care passionately about books as though they are concerned about what’s better for the world … I’m sure when they look in the mirror they feel that way. But in fact, what they care about is preserving their own position, perks and profit — that’s just what establishment players come to do over time.”

I’m not sure that this is a fair comment. The publishing houses have a right to chase profits and both publishers and agents that I have approached or been approached by, were very honest about this. If an author is going to get offended (and I’m not claiming Eisler is) when a publisher asks more about your marketing model and target audience rather than focus on the quality of your story or the message behind it, then the author also might need to look in the mirror.

Eisler was more direct, I think, in the New York Observer, when he says that one of the reasons he decided to decline the St. Martin’s deal was that the publisher was simply too slow in meeting its obligations. St. Martin’s, for example, took more than four months just to send a draft contract, “and during that time, the landscape of the industry had changed to the point where many of the terms were no longer acceptable — in part because of the explosion of e-books and self-publishing.”

Eisler also criticized legacy publishers who deliberately slow down the process of publishing a book, to earn interest on the money they would otherwise have to pay to authors. “By contrast, he said, Amazon was willing to sign a deal immediately and then guarantee to have the e-book version and the paperback version of his new books on the market long before a traditional publisher could.”

“What I care about is readers, because without readers I can’t make a living [and] I want people to read a lot. To that end, if I can find a way to get readers books that cost less and are delivered better and faster, I want that.”

Eisler’s frustrations, long expounded by authors, were heard by a opportunist giant in the book world, who is willing to listen to its authors and readers and adapt. More tomorrow.

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Alon Shalev is the author of The Accidental Activist (now available on Kindle) and A Gardener’s Tale. He is the Executive Director of the San Francisco Hillel Foundation, a non-profit that provides spiritual and social justice opportunities to Jewish students in the Bay Area. More on Alon Shalev at http://www.alonshalev.com/ and on Twitter (#alonshalevsf).