The Changing Significance of Book Reviews

With three epic fantasy novels coming out over a period of 18 months (they were written over the previous three years before you ask), I have become very interested in the issue of reviews and wrote about it a couple of months ago.

I have come to believe that reviews left on a book’s Amazon page are crucial for sales. While you do see the cover on line, it is less visual than in your hand. There is no salesperson vaunting how great the book is, no positioning next to A-list authors, and no cardboard display in the window. On the other hand, when a potential reader looks at your book page on Amazon, there are virtually no distractions: not hundreds of other books surrounding it, or bumping into someone you might know etc.

So what so you have to look at to help you buy a book? The reviews. 

In response to last week’s post of the acquisition of Goodreads by Amazon.com, a friend suggested that I should be excited that Goodreads members would be putting their reviews up on Amazon, because they are true bookworms and leave considerably more thoughtful reviews.

A person recently gave me a 5-star review for At The Walls Of Galbrieth and I tweeted to see if I could find them to thank them. I was curious because it was short and not well constructed. I discovered (via the father) that it was a young teenager who had read the book and felt moved to write what was, in his mind, a strong recommendation. I was thrilled because so far I am only hearing from adults who have read my novels, despite seeing the Young Adult as my target audience. 

Vancouver-based publishing consultant, Thad McIlroy, summed it up in a Forbes article. When it comes to: “what do I read next, Amazon has become almost the only show in town:

“Despite that Amazon said it would keep Goodreads independent (like IMDB, Zappos and several other Amazon acquisitions), most in the industry will look at it as just Amazon now. Providing that service is a chief concern for booksellers who want to make it as easy as possible for readers to discover their next book purchase. Now, Amazon is the undisputed No. 1 when it comes to book recommendations. Ebook retail sites, like start-up Bookish, have long claimed that readers need a better way than Amazon for finding new books. Those claims now have little teeth; Amazon pretty much has it all right now when it comes to recommendation.”

What excited me most is that Goodreads will add credibility to a system rocked with controversy of false or paid for reviews. Leslie Kaufman wrote in The New York Times: “Amazon has been wrestling with review fraud in the past year. Because book reviews on Goodreads are identifiable (tied to a social profile), they are harder to manipulate. This may add a new and more credible review source to Amazon’s internal reviews.”

The price for this new credibility (for authors) is a more thorough critique of our books. Goodreads members leave lower average book review scores and deeper in-depth discussion.

While these reviews, undoubtedly more useful to readers, might feel threatening to the author, it reinforces what should be obvious from the start: that the keystone of success is to produce the best possible book in terms of every aspect of our craft. Are you up for the challenge?

Finally, if you have got this far into the post and have read any of my books – fantasy and other – please take a moment to leave a short review on the book you read: an honest critique worthy of Goodreads.  

Have a great weekend.

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Alon Shalev writes social justice-themed novels and YA epic fantasy. He swears there is a connection. His latest books include: Unwanted Heroes and At The Walls Of Galbrieth. Alon tweets at @alonshalevsf and @elfwriter.  

Amazon and Goodreads

The book world (whoever that is these days) was rocked last week when Amazon announced it had acquired Goodreads. Chances are, if you own a credit card, you know who the first is, but you need to be a book lover to know the second.

Goodreads is no small start-up. It boasts 16 million members who have added more than 530 million books to their ‘shelves’ and generated more than 23 million reviews. Basically, Goodreads has emerged as the world’s largest site for readers and book recommendations. There are more than 30,000 book clubs within Goodreads. Founded in 2007, Goodreads is also a place where more than 68,000 authors connect with readers. It is huge. Oh, and it was created and based in San Francisco – not relevant, but I feel a need to boast, though none of the credit is mine.

“Books – and the stories and ideas captured inside them – are part of our social fabric,” said Otis Chandler, Goodreads CEO and co-founder. “People love to talk about ideas and share their passion for the stories they read. I’m incredibly excited about the opportunity to partner with Amazon and Kindle. We’re now going to be able to move faster in bringing the Goodreads experience to millions of readers around the world. We’re looking forward to inspiring greater literary discussion and helping more readers find great books, whether they read in print or digitally.”

“Amazon and Goodreads share a passion for reinventing reading,” said Russ Grandinetti, Amazon Vice President, Kindle Content. “Goodreads has helped change how we discover and discuss books and, with Kindle, Amazon has helped expand reading around the world. In addition, both Amazon and Goodreads have helped thousands of authors reach a wider audience and make a better living at their craft. Together we intend to build many new ways to delight readers and authors alike.”

“I just found out my two favorite people are getting married,” said Hugh Howey, best-selling author of WOOL. “The best place to discuss books is joining up with the best place to buy books – To Be Read piles everywhere must be groaning in anticipation.”

I must admit to being conflicted. Having lived most of my life in two small countries, I believe competitive prices and customer service in the US is so good (generally) because there is healthy competition. If the customer has one bad experience, there are always other companies out there next time.

In fact, it is not hard to put your finger on areas where bad customer service and inflated prices are  prevalent. So I am not sure how, as a consumer, I feel about Amazon and Goodreads getting into bed together.

As an author, though, I am having a problem finding a downside. I have a profile on Goodreads, but have not put any effort into it. But it does seem that participants on Goodreads are more thoughtful and less hype-driven in their recommendations. It is interesting that many authors complain about a lower star ranking offered from Goodreads reviewers. Having read my share of 5 star books that were clearly undeserving of such hype, I have to agree. I have two three-star reviews for At The Walls Of Galbrieth – both with honest and profound observations. I have no doubt they were genuine. In fact, one sought me out to share more feedback and I truly appreciate the care and concern this stranger has for my craft.

New York Times contributor, Leslie Kaufman, writes that Amazon has unearthed a few fraudulent review ‘businesses’, whereby people are making money from offering five-star reviews.  Kaufman notes that book reviewers on Goodreads are clearly identifiable through their Goodreads social profile.

If you are not comfortable with single industry sources this merger might not seem so exciting. But as Amazon and Goodreads combine their creative energy and synchronize their efforts (Goodreads were still directing you to buy books on Barnes & Nobles nook), I have little doubt the customer and author experience will become a richer experience. 

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Alon Shalev writes social justice-themed novels and YA epic fantasy. He swears there is a connection. His latest books include: Unwanted Heroes and At The Walls Of Galbrieth. Alon tweets at @alonshalevsf and @elfwriter.  

Dragged into the 21st Century

Did you wake up this morning the proud/confused/intimidated owner of something small, electrical, and vaguely rectangular? Did you smile meekly last night while your loved ones looked on with bated breath as you apprehensively ripped open the packaging and did they cheer and clap their hands welcoming you into the technological age?

And did they notice when you reached for that glass of single malt and took a gulp instead of a sip? Thousands of years in the future, archeologists will discover that man had a propensity to collect random items and leave them in their boxes. Often, they will claim to skeptical crowds, these gifts ran off of some obtuse energy source which was, no doubt very rare, since these gadgets seem to be hardly used.

Furthermore, they will note, primitive humans had a propensity to acquire the same gadget with slightly better features despite barely understanding the gadget’s predecessor.

Have another sip of scotch. Oh, I forgot it is the morning after. Well you can always lace your cereal if you do it discreetly.

We are all entering the technological age, whether through brave adventurism, or without choice. You might as well take a deep breath and plunge in. Who knows, you might actually enjoy it.

Such things as cell phones and iPods seem to be accepted by all but a brazen few, even if the desire for the latest phone has nothing to do with actually making a call. The battle, for now, is over the tablet. The world (at least those of us who don’t need to worry about the little things like a roof over our heads, food at our next meal, or what’s in the water supply) is divided into three groups.

1. Embracing the technology. These people don’t just read on their iPad, Kindle or Nook, they embrace it, often with an annoying missionary zest. They don’t take it out of their bag at the coffee shop or on the bus, they brandish it, like a mighty sword from days long past.

They are liable to chastise you, often in a smug, sympathetic way, as you balance your hardcover on your lap. “Oh,” they whine in true Bob Dylan style, “How many trees does a Luddite reader fell…” When dealing with these people, it can be advantageous to note that the hefty hardcover has a distinct advantage over the light, sleek screen – it is far more effective when you take a swing at aforementioned annoying individual.

2. Luddite Conviction. No way! We are already spending too much time on screens. A book is more than just words on paper. You can smell it, feel the page crackle as you move through the novel, feel the weight of the author’s perseverance as you hold his/her masterpiece in your hand… And then the classic, yet oft-doomed line: It will never catch on.

3. Dithering in the Middle. There is some middle ground. I have to admit that I love my Kindle. It is light, convenient, and I get a kick about the environmental aspects. I am also a confirmed Star Trek fan. However, I do also miss the feel and smell of the book. I love the art of a well thought out book cover, and I also love reading while soaking in a hot bath. My bookshelves are an important part of my identity in our house and I hope sets a certain tone with my family.

So, some Advice for The Morning After:

Firstly: Don’t Panic! Take a deep breath and slowly unwrap the gadget and take it out of its box.

Then: Go on your computer and find either the website for the company or go to You Tube. There are some really good, simple, step-by-step videos for people like us. I know, half of my readers are men and we read instruction manuals like we ask people for directions (btw – you might have a GPS navigator on your tablet).

Finally: Have another whisky. It is the holiday season after all. And take note: if you are reading this blog, then you have already embraced the blogosphere: the cutting edge of the Internet. You are already firmly in the 21st century, dude. YOU CAN DO THIS!

Oh, and if you did receive a Kindle, iPad, or whatever, this might be a good first book to read on your gadget (couldn’t resist!).

Happy Hols’

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Alon Shalev is the author of three social justice-themed novels: Unwanted Heroes, The Accidental Activist and A Gardener’s Tale. He is the Executive Director of the San Francisco Hillel Jewish Student Center, a non-profit that provides spiritual and social justice opportunities to Jewish students in the Bay Area. More on Alon Shalev at http://www.alonshalev.com and on Twitter (@alonshalevsf).

The Demons of War are Persistent – Guest Post by A. W. Schade Pt. 2

This is part two of an article. The first can be found here.

I have taken on a cause through writing stories, such as this one, to reach out to young and senior Veterans to break the stigma of PTSD, and seek assistance.  Today is different from previous wars, and help and medical acknowledgement of PTSD has come a long way. 

Please ‘Take Action’ on the following suggestions; from one old warrior to others of all ages:

• Break through the stigma of PTSD and get medical or peer-to-peer assistance now – PTSD is real!
• Unless you are in a high-risk job, you will probably not experience the adrenaline rush and finality of your decisions as you did in combat. For me, I lived playing business games – never finding the ultimate adrenaline rush again. It is a void within me that I feel often.
• The longer you wait for treatment, the harder it will be to handle the demons. They do not go away and can lay dormant in your soul for decades.
• Understand it is never too late in your life to begin looking forward and achieving new objectives.
• If you do not want to speak about PTSD with your family or friends, then hand them a brochure from the VA that explains what to look for, and why you need their support. You do not have to go into detail about the tragedies of war, but without your loved ones understanding your internal battle your thoughts can lead to divorce, loss of family relationships, destitution, or one of the rising suicide tragedies – a terrible waste of a hero.
• Silence and solitude is not the answer! If you have PTSD you may not be able to beat it alone.
• If you are concerned about your military or civilian job, seek help from peer resources. They have experienced what you have been through, and will help keep you living in the present, instead of the constantly looking over your shoulder to past atrocities.
• Or call a person in a peer support group anonymously. They will not know you, but will talk for as long as you wish.
• You cannot explain the horrors of war to someone, except maybe a PTSD psychologist, that has not experienced it – so don’t try. Seek those who peers who can help make a difference!
• Get up off your ass and take a serious look into yourself! Accept the fact that if you have continuous nightmares, flashbacks, depression, bursts of anger, anxiety, or thoughts of suicide, you have PTSD. If so, talk to someone who can help.
• There is financial and medical assistance through the VA; which may help you avoid living a life of destitution.

Finally, let your ego and macho image go. There are too many individuals and groups today wanting to help you [A list of many of these support groups are listed on this site], or you may find yourself alone and bitter for a lifetime. The demons are not going away, but with help, you can learn to fight them and win one battle at a time.

Semper Fi!

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Alon Shalev is the author of three social justice-themed novels: Unwanted Heroes, The Accidental Activist and A Gardener’s Tale. He is the Executive Director of the San Francisco Hillel Jewish Student Center, a non-profit that provides spiritual and social justice opportunities to Jewish students in the Bay Area. More on Alon Shalev at http://www.alonshalev.com and on Twitter (@alonshalevsf).

The Demons of War are Persistent – Guest Post by A. W. Schade Pt. 1

Forty years have passed since my deployment as a combat Marine to Vietnam. But only several years since I acknowledged my inability to continue suppressing the demons alone. Like many veterans, the “Demons” have haunted me through nightmares, altered personas, and hidden fears. Even as many veterans manage the demons’ onslaught successfully, millions survive in destitution, finding solitude and social disconnection. Scores consider themselves cowards, should they concede to the demons’ hold? Countless live in denial and loneliness, protecting their warrior’s pride. The most vulnerable— tormented by guilt and feeling forever alone — too often choose to “end” their lives.  —A.W. Schade, USMC 1965/69

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As friends and family gather to celebrate another joyful holiday, I am often melancholy, reminded by vivid memories of lost friendships and battlefield carnage that erratically seeps from a vulnerable partition of my mind. This partition is a cerebral hiding place I concocted, decades before, mechanisms to survive in society. I unwittingly clutch at a profound loneliness as I avoid searching for memories of my youthful years. If I dare to gaze into my past, I must transcend through a cloak of darkness weaved to restrain the demons from so many years before.

My pledge to God, Country, and Marine Corps was more than forty years ago. As a young, unproven warrior, I consented to the ancient rules of war. At eighteen, like many others, I was immersed in the ageless stench of death and carnage, in the mountains and jungles of Vietnam. However, my journey began much earlier, on a sixty-mile bus ride with other nervous teenagers, to New York City’s legendary Induction Center at 39 White Hall Street.

We went through lines of examinations and stood around for hours, recognizing one another’s bare asses before we could learn each other’s names. We did not realize so many of us would remain together in squads and fire teams, building deep-seeded bonds of friendships along our journey. Our initial ‘shock’ indoctrination began immediately at Parris Island; intimidating Drill Instructors scrambled our disoriented butts off the bus, organized us into a semblance of a formation, and herded us to the barracks for a night of hell! Anxiety, second-guessing our decision to join, and apprehension was our welcoming. Following what we thought would be sleep (but was actually a nap), we awoke in awe to explosive clamor, as the DIs banged on tin garbage can lids next to our bunks, yelling ‘get up you maggots.’ Even the largest recruits trembled.

 

We remained maggots for the next few weeks and began intense physical and mental training, slowly recognizing the importance of “the team” instead of “the individual.” In less than sixteen weeks we were proud United States Marines. It was a short celebration though, as we loaded our gear and headed, in order, to Camp Lejeune, Camp Pendleton, Okinawa and then the Philippines, where we continued to enhance our stealth and killing skills, before executing these talents on the already blood-soaked fields of Vietnam.

We argued and fought amongst ourselves as brothers often do. Still, we never lost sight of the bonds we shared: We were United States Marines with an indisputable commitment to “always cover each other’s back.” Crammed into the bowels of Navy Carrier Ships, we slept in hammocks with no more than three inches from your brother’s butt above you. The sailors laughed as these self-proclaimed “bad-ass Marines” transformed into the wimpy “Helmet Brigade.” We vomited into our skull buckets for days on our way to Okinawa, where we would engage in counter guerrilla warfare training. Aware that we were going to Vietnam, we partied hard in every port. The first of our battles were slug fests in distant bar-room brawls.

Conversely, our minds were opened to the poverty and living conditions of these famous islands in the Pacific. Their reputations preceded them, but stories about the war in Japan—John Wayne movies—were not what we found. Instead, we found overpopulated, dirty cities; we were barraged constantly by poor children seeking any morsel of food. In the fields, families lived in thatched huts with no electricity or sanitary conditions. While training I experienced the horror of being chased by a two ton water buffalo (with only blanks in my rifle). Moments before, this same beast was led around by a ring in its nose by a five-year old boy. Worse than the chasing was hearing the laughter of brother Marines watching me run at full speed, trying to find something to climb.  In the tree, I felt as though I was losing the “macho” in Marine, and we were still thousands of miles from Vietnam.

In confidence, we spoke as brothers about our fears, hardships growing-up, family, girl friends, times of humiliation, prejudice, and what we planned to do in our lifetime once our tour of duty in Vietnam was over. We knew each other’s thoughts and spoke as though we would all return home alive, never considering the thought of death or defeat. We had not learned that lesson, yet. Moreover, we dreamed of going home as respected American warriors who defended democracy in a remote foreign land, standing proud, feeling a sense of accomplishment, and experiencing life, as none of our friends at home would understand. Our country had called and we answered.

We transferred to a converted WWII aircraft carrier that carried helicopters and Marines instead of jet planes. We were to traverse the coast of Vietnam and deploy by helicopter into combat zones from the Demilitarized Zone, the imaginary line separating North and South Vietnam, to the provinces and cities of Chu Lai and Da Nang. Then further South, to the outer fringes of Vietnam’s largest city, which was, at that time, Saigon.

Within sight of land, we heard the roar of artillery, mortars and the familiar crackling of small-arms fire. These were sounds we were accustomed to because of months of preparing ourselves for battle. However, for the first time, we understood the sounds were not from playing war games. Someone was likely dead. Anxiety, adrenaline highs, and fear of the unknown swirled within my mind. Was I prepared? Could I kill another man? Would another man kill me? From that point forward, death was part of my life. We would eventually load into helicopters, descending into confrontations ambivalent, yet assured we were young, invincible warriors. We were convinced the South Vietnamese people needed us; many of them did. Thus, our mission was simple: save the innocent and banish the enemy to Hell!

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 This story is continued in its entirety at www.awschade.com. On Friday, Art will share some practical solutions.

AW Schade; a USMC 1965/69, Vietnam Veteran, retired corporate executive and author of the award winning book, “Looking for God within the Kingdom of Religious Confusion.” A captivating, comparative, and enlightening tale that seeks to comprehend the doctrines and discord between and within Judaism, Christianity, Islam, and Secularism. What the seeker discovers, transforms his life forever!]  Amazon:  Paperback & Kindle  http://amzn.to/JFxPyK   B&N Paperback & Nook http://bit.ly/JFy5On 

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Alon Shalev is the author of three social justice-themed novels: Unwanted Heroes, The Accidental Activist and A Gardener’s Tale. He is the Executive Director of the San Francisco Hillel Jewish Student Center, a non-profit that provides spiritual and social justice opportunities to Jewish students in the Bay Area. More on Alon Shalev at http://www.alonshalev.com and on Twitter (@alonshalevsf).

Welcome to the World of E-books

Did you wake up this morning the proud, or maybe confused/intimidated owner of something small, electrical, and vaguely rectangular? Did you smile meekly last night while your loved ones looked on with bated breath as you apprehensively ripped open the packaging and did they cheer and clap their hands welcoming you into the technological age?

And did they notice when you reached for that glass of brandy and took a gulp instead of a sip? Thousands of years in the future, archeologists will discover that man had a propensity to collect random items and leave them in their boxes. Often, they will claim to skeptical crowds, these gifts ran off of some obtuse energy source which was, no doubt very rare, since these gadgets seem to be hardly used.

Furthermore, they will note, primitive humans had a propensity to acquire the same gadget with slightly better features despite hardly using the gadget’s predecessor.

Have another sip of brandy. Oh, I forgot it is the morning after. Well you can always lace your cereal if you do it discreetly.

We are all entering the technological age, whether through brave adventurism, or without choice. You might as well take a deep breath and plunge in. Who knows, you might actually enjoy it.

Such things as cell phones and iPods seem to be accepted by all but a brazen few, even if the desire for the latest phone has nothing to do with actually making a call. The battle, for now, is over the tablet e-book reader. The world (at least those of us who don’t need to worry about the little things like a roof over our heads, food at our next meal, or what’s in the water supply) is divided into three groups.

1. Embracing the technology. These people don’t just read on their iPad, Kindle or Nook, they embrace it, often with an annoying missionary zest. They don’t take it out of their bag at the coffee shop or on the bus, they brandish it, like a mighty sword from days long past.

They are liable to chastise you, often in a smug, sympathetic way, as you balance your hardcover on your lap. “Oh,” they whine in true Bob Dylan style, “How many trees does a Luddite reader fell…” When dealing with these people, it can be advantageous to note that the hefty hardcover has a distinct advantage over the light, sleek screen – it is far more effective when you take a swing at aforementioned annoying individual.

2. Luddite Conviction. No way! We are already spending too much time on screens. A book is more than just words on paper. You can smell it, feel the page crackle as you move through the novel, feel the weight of the author’s perseverance as you hold his/her masterpiece in your hand… And then the classic, yet oft-doomed line: It will never catch on.

3. Dithering in the Middle. There is some middle ground. I have to admit that I love my Kindle. It is light, convenient, and I get a kick about the environmental aspects. I am also a confirmed Star Trek fan. However, I do also miss the feel and smell of the book. I love the art of a well thought out book cover, and I also love reading while soaking in a hot bath. My bookshelves are an important part of my identity in the house I share with my family.

So, some Advice for The Morning After:

Firstly: Don’t Panic! Take a deep breath and slowly unwrap the gadget and take it out of its box.

Then: Go on your computer and find either the website for the company or go to You Tube. There are some really good, simple, step-by-step videos for people like us. Remember how hard it was to drive a car when we were learning?

Finally: Have another brandy. It is the holiday season after all. And take note: if you are reading this blog, then you have already embraced the blogosphere: the cutting edge of the Internet. You are already firmly in the 21st century, dude. YOU CAN DO THIS!

Oh, and if you did receive a Kindle, iPad, or whatever, this might be a good first book to read on your gadget (couldn’t resist!).

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Alon Shalev is the author of The Accidental Activist and A Gardener’s Tale. He is the Executive Director of the San Francisco Hillel Foundation, a non-profit that provides spiritual and social justice opportunities to Jewish students in the Bay Area. More on Alon Shalev at http://www.alonshalev.com/ and on Twitter (#alonshalevsf).

Amazon Challenges Publishers Pt.2

This is a continuation of Friday’s post, a further examination of Amazon’s new approach to woo authors.

Barry Eisler, who turned down an attractive offer from St. Martin’s Press, and is publishing his new book himself through amazon is not deterred by the claim that he is restricting his audience by only publishing for Kindle readers. Eisler states that his book will be available without DRM (digital rights management) and therefore it can be read on any e-book reader, including the Nook and the Kobo. Many of us have, in addition to publishing through amazon, also published through the successful Bay Area start up Smashwords which I discussed a while ago on Left Coast Voices.

More telling, Eisler can sell his book at a low and attractive price for a broader audience. With a traditional publisher,  a hardcover would cost $25, and astonishing in my opinion, an ebook for as much as $13. “Availability six months earlier and at half the price seems like a pretty good deal for readers to me,” Eisler added and you can see his point.

This new strategy  between amazon and authors such as Eisler, or popular author Tim Ferriss, is a hard blow for traditional publishers. They had been more than tolerant with writers such as Amanda Hocking who created their fan base outside of the traditional framework only for a publisher to step in and help both the author and publisher profit. This new strategy, however, is pulling popular writers such as Ferriss and Eisler away from traditional publishing world.

In the process, Amazon is making the rest of the traditional industry look out-dated, inefficient, and profit-driven. If they are to woo such authors, they must shorten their publication process which is glacial in comparison to Amazon. They also need to understand that their price structure is antiquated in the face of technology.

I do not think that all is lost, however. Many of these emerging authors are businessmen and women and extremely pragmatic. Read John Locke’s new book as a case in point. 

As Eisler puts it: “My objectives were to make more money from the title, to get the digital out first, and to retain more control over business decisions. If a better way comes along … of course I’m going to take it. Publishing for me is a business, not an ideology.”

The market is such that an author will take a publishing deal if it is lucrative enough. If it is not, however, they might decide to look for other options and Amazon is ready to welcome then in. The ball is in the court of the major publishers. They need to adapt fast or risk joining the dinosaurs.

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Alon Shalev is the author of The Accidental Activist (now available on Kindle) and A Gardener’s Tale. He is the Executive Director of the San Francisco Hillel Foundation, a non-profit that provides spiritual and social justice opportunities to Jewish students in the Bay Area. More on Alon Shalev at http://www.alonshalev.com/ and on Twitter (#alonshalevsf).

London Riots

Really, there is nothing amusing about the riots on England and the looting of shoes, clothes, computers, and plasma televisions, . The damage, the carnage, the terrible impact on people’s lives and business. From another perspective, if this is the expression of an alienated generation who feel only hopelessness then it is even more problematic.

Was it greed or alienation?

However, The Economist took note that while these looters grab.ed clothes and electronics, they actually left the bookstore alone. Often two shops would be smashed while the bookstore in between them stood untouched. The only exception, and a sad one at that, was a gay bookstore Gay’s the Word. This shop was pelted with eggs and and had a front window smashed, though no books were stolen, leading to the obvious conclusion that it was a hate crime.

In one High Street, the only shop to escape damage was a Waterstones ( a bookstore chain), which led to one employee wistfully wondering that “If they steal some books, they might actually learn something.”

The Huffington Post picked up on this dilemma and asked the question: “Did the bookstores survive because the rioters respect reading–or because they simply don’t care about books?”

Where's the book department?

This leads to one of three alternatives:

1) Looters do not read anything longer than Twitter (apparently the forum where the riot coordination took place).

2) Their respect for the printed word and the hallowed role of authors in our society

3) They all have Kindles, Nooks, or iPads (which I hope they purchased) and only read ebooks.

It’s a tough subject. Tomorrow we will look at who these rioters, looters, and non-tree book readers are.

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Alon Shalev is the author of The Accidental Activist (now available on Kindle) and A Gardener’s Tale. He is the Executive Director of the San Francisco Hillel Foundation, a non-profit that provides spiritual and social justice opportunities to Jewish students in the Bay Area. More on Alon Shalev at http://www.alonshalev.com/and on Twitter (#alonshalevsf).

Find Me An Author Making A Living From E-books!

So there I was at a party to celebrate the season of goodwill and I get cornered by Scrooge (it’s okay –  he doesn’t have time for blogs). He is a businessman in the City and when I told him about my books, promptly asked what my marketing strategy was. Without waiting for an answer, he launched into a rather unflattering (and unfortunately rather accurate) analysis of the book industry and its bleak future.

When he stopped to inhale, I waxed lyrically (a combination of enthusiasm for my blogs and a very good glass of Merlot) about the e-book revolution and my publisher’s strategy of focusing on blogging and selling mainly e-books.

Thoroughly bored with me after about three sentences, he waved his hand and challenged me. “Get back to me when you find a fiction writer who is not already a best selling author and is making a living from selling e-books.”

Then he walked away, and I was left counting the hours before I could leave the party, get the kids to bed and fire up my laptop.

Blessed be the Goddess Google. I found someone. Thank you to Galley Cat, four writers who claim to have the “first word on the publishing industry.” Whether true or not, I am in your debt for this interview with J. A. Konath.  Since I am only going to summarize the interview and gloat, click here for the full interview.

J.A. Konrath is the author of the Jack Daniels series, his main protagonist is a Chicago cop who “chases seriel killers and other loonies.”His books are fast paced, with plenty of action, dialogue, and humor.

And yes, he has successfully built a career, which means a living wage selling his e-books, including outselling such successful competition as James Patterson.

“Unfortunately, the print world is flawed. The business model–where books can be returned, and where a 50% sell-though is considered acceptable–is archaic and wasteful. Writers get small royalties, little say in how their books are marketed and sold, and simple things like cover and title approval are unheard of unless you’re a huge bestseller.”

He also doesn’t want to put the time needed into self-publishing as what he really enjoys is actually writing. I hear you, sir!

Now down to business:

Mr. Konrath is averaging about 180 sales a day through Kindle. He also brings in royalties via the Nook, iPad and through Smashwords (a ‘meat grinder’ that prepares e-books in most major publishing formats).

With the royalty rates at 70% from Amazon and Konrath’s e-books selling for $2.99, that means he makes $2.04 per sale. This adds up to $134,000 a year. I tip my hat to you sir!

When the royalty rate for Amazon switches to 70%, I’ll be earning $2.04 on a $2.99 e-book. That’s $134,000 a year. I also plan on uploading three more e-books this month, which I expect will sell well because fans are anticipating them.

Konrath suggests that offering books for the price of a cup of coffee makes them impulse purchases and therefore so attractive. As a Kindle owner on a tight budget, I can testify that I am willing to buy a book by an author I don’t know for $3-5.

The challenge is how to make your books stand out from the masses. Konrath has tried the conventional route of reading in bookstores and conferences and no longer believes this is the right way to develop a visible writers platform and fan base. He is also focusing on his blog and website, as well as staying active on social networks.

Thank you, Mr. Konrath I am now armed and ready for the next skeptic I meet at a party!
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Alon Shalev is the author of The Accidental Activist (now available on Kindle) and A Gardener’s Tale. He is the Executive Director of the San Francisco Hillel Foundation, a non-profit that provides spiritual and social justice opportunities to Jewish students in the Bay Area. More on Alon Shalev at www.alonshalev.com

The Morning After…

Did you wake up this morning the proud, or maybe confused/intimidated owner of something small, electrical, and vaguely rectangular? Did you smile meekly while your loved ones looked on with baited breath as you pulled open the packaging and did they cheer and clap their hands welcoming you into the technological age?

And did they notice when you reached for that glass of brandy and took a gulp instead of a sip? Thousands of years in the future, archeologists will discover that man had a propensity to collect random items and leave them in their boxes. Often, they will claim to skeptical crowds, these gifts ran off of some obtuse energy source which was, no doubt very rare, since these gadgets seem to be hardly used.

Furthermore, they will note, primitive humans had a propensity to acquire the same gadget with slightly better features dispite hardly using the gadget’s predecessor.

Have another sip of brandy. Oh, I forgot it’s the morning after. Well you can always lace your cereal if you do it discreetly.

We are all entering the technological age, whether through brave adventurism, or via our loved ones desire to pull us along with them. You might as well take a deep breath and plunge in. Who knows, you might actually enjoy it.

Such things as cell phones and iPods seem to be accepted by all but a brazen few, even if the desire for the latest phone has nothing to do with actually making a call. The battle, for now, is over the e-book reader. The world (at least those of us who don’t need to worry about a roof over our heads, food at our next meal, or what’s in the water supply) is divided into three groups.

1. Embracing the technology. These people don’t just use their iPad, Kindle or Nook, they embrace it, often with an annoying missionary zest. They don’t take it out of their bag at the coffee shop or on the bus, they brandish it, like a mighty sword from days long past.

They are liable to chastise you, often in a smug, sympathetic way, as you balance your hardcover on your lap. “Oh,” they whine in true Bob Dylan style, “How many trees does a Luddite reader fell…” When dealing with these people, it can be advantageous to note that the hefty hardcover has a distinct advantage over the light, sleek screen – it is far more effective when you take a swing at aforementioned annoying individual.

2. Luddite Conviction. No way! We are already spending too much time on screens. A book is more than just words on paper. You can smell it, feel the page crackle as you move through the novel, feel the weight of the author’s perseverance as you hold his/her masterpiece in your hand… And then the classic, yet oft-doomed line: It will never catch on.

3. Dithering in the Middle. There is some middle ground. I have to admit that I love my Kindle. It is light, convenient, and I get a kick about the environmental aspects. I am also a confirmed Star Trek fan.

However, I do also miss the feel and smell of the book. I love the art of a well thought out book cover, and I also love reading while soaking in a hot bath. My bookshelves are an important part of my identity in the house I share with my family.

Some Advice for The Morning After:

Firstly: Don’t Panic! Take a deep breath and slowly unwrap the gadget and take it out of its box.

Then: Go on your computer and find either the website for the company or go to You Tube. There are some really good, simple, step-by-step videos for people like us. Remember how hard it was to drive a car when we were learning?

Finally: Have another brandy. It is the holiday season after all. And take note: if you are reading this blog, then you have already embraced the blogosphere, the cutting edge of the Internet. You are already firmly in the 21st century, dude. YOU CAN DO THIS!

Oh, and if you did receive a Kindle, iPad, or whatever, this might be a good first book to read on your gadget (couldn’t resist!).

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Alon Shalev is the author of The Accidental Activist (now available on Kindle) and A Gardener’s Tale. He is the Executive Director of the San Francisco Hillel Foundation, a non-profit that provides spiritual and social justice opportunities to Jewish students in the Bay Area. More on Alon Shalev at www.alonshalev.com