One of the problems of age is living through the repeated mistakes of the past. Decisions that lead us down a road we’ve been down before only to ensure suffering, punishment and horror on a new generation. The inexplicable replay of a nightmare that surely once lived would never return. But we see the same policies and bloodlust for profit override common sense. And so the McRib returns.
I tried the McRib when it originally debuted. I admit it. I am ashamed that I would try a meat substance named a rib which has no bone put between two pieces of bread. I know the rib bone was put there by God so we could eat the meat without putting it between two pieces of bread. I know adding barbeque sauce can make anything edible. I also know McDonald’s would sell zombie meat if they thought people would by it. I know this and still ate (most of) that thing. Yet the temptation to simplify something perfect was too much to resist. I won’t get fooled again.
Celebrity newscaster Diane Sawyer publicly declared her affinity for the mystery sandwich. Her Nixonian roots lead me to believe she doesn’t really like the McRib (I just can’t see anyone making her salary eating anything from McDonald’s) and she’s practicing good old fashioned advertiser ass-kissing. That’s the problem with our propensity to make mistakes. Half of it is agenda driven and the other half is ignorance.
The McRib is only a symbol. Vietnam/Afghanistan, 1929/2008, The Gilded Age/The Present Age, Clarence Thomas/ Herman Cain. We don’t teach, we don’t learn, we don’t remember. We walk out of movie sequels saying, “That wasn’t as good as the first one.” Style trumps substance, marriage becomes a business model, athletes are our spiritual leaders and there’s no national moral compass, GPS or iPhone voice to tell us how to behave. We should know better but we don’t.
Three weeks before 9/11 we were a country self absorbed with shark attacks in Florida. Then the planes exploded and we rallied around our president, our country and each other. Shortly after George told us to go shopping, invaded Iraq while we were at the mall and the feel good ended.
Now we feel good again because of the hope and awakening of the Occupi. The leaderless organization as an agent of international change is new and exciting. I hope it is successful. But if they anoint a leader and begin to “negotiate” I’ll politely pass on this sequel.
Norman Weekes is a volunteer in social justice non profits, account executive looking for work and occasional political activist.