Left Coast Voices

"I would hurl words into the darkness and wait for an echo. If an echo sounded, no matter how faintly, I would send other words to tell, to march, to fight." Richard Wright, American Hunger

Archive for the tag “Mark Coker”

Writing to be Read, Speaking to be Heard

I am speaking tomorrow (Saturday, 05/26) at the California Writers Club in Fremont on the Devry College campus, 6600 Dumbarton Circle,(rm 223) . All are welcome. I think I’m talking about The Accidental Activist and why I see ‘Fiction as a Vehicle to Social Justice.’

Often, however, the talk turns at some point to craft and book promotion. Last Friday I offered a list of books that colleagues have highlighted as being instrumental in improving their craft as writers. One of the groups that I facilitate is the monthly California Writers Club – Berkeley Branch Marketing group. We come together each month prior to the general meeting and focus on a topic that one of the members has prepared.

At one of those meetings, a businesswoman suggested that we each decide on a marketing model that suits our books and our own personalities. I’ve read a number of books and they definitely change with the times. I would like to point out three which. apart from anything else, are very recent and most up-to-date with an industry that changes almost monthly.

Get Published Today! An Insider’s Guide to Publishing Penny C. Sansevieri.

I have often shared my enthusiasm for reading from my kindle, but this time I must admit to feeling frustrated. I don’t seem able to flick forward or refer back with ease. This might be me, and if you are an e-reader expert, please share a few tips in the comments below.

Ms. Sanservieri comes from the industry but is astute enough to acknowledge the inevitable changes happening all around us. She does this with commendable objectivity, and also approaches Print on Demand in a similar way.

How I Sold 1 Million eBooks in 5 Months John Locke

This book has inspired me. The guy comes with an attitude, but he has valid claim to having earned it. He writes very clearly and succinctly and shares his model in simple step-by-step methods. Be warned. Despite the title, I do not believe this is a get-rich-quick scheme, and have no doubt that Mr. Locke works hard and invested money to expedite the process. Still if I only sell a million books in five years, I will be very appreciative of Locke sharing his success.

Secrets to Ebook Publishing Success (Smashwords Guides) – Mark Coker

If anyone understands eBook business it is Mark Coker, the founder of Smashwords, one of the few successful publishing stories of recent years not to include ‘Amazon’ in its title.

All three books have been published in the past 12 months,and can be purchased for less that $15 together (eBooks). Not a bad investment for a burgeoning business.  Now please excuse me. I have some books to read.

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Alon Shalev is the author of The Accidental Activist and A Gardener’s Tale. He is the Executive Director of the San Francisco Hillel Foundation, a non-profit that provides spiritual and social justice opportunities to Jewish students in the Bay Area. More on Alon Shalev at http://www.alonshalev.com/ and on Twitter (@alonshalevsf).

Accidental Activist on Smashwords

The Accidental Activist is now available from Smashwords. I am excited about this as Smashwords is a very interesting organization. Its founder and CEO, Mark Coker, was an early visionary of the ebook revolution and recognized that with the constant technological explosion, there was room for a form of ebook that would fit any electronic format. Smashwords elegantly called their technology the Meatgrinder. I love the irony of this. One of the biggest wastes of the tree book industry is the returns policy that many large publishers offer which results in millions of books being printed, distributed, returned and pulped. Greenhouse effect, anyone?

I believe Smashwords uses more cutting edge technology.

On Sunday, Smashwords reached an interesting landmark. They have now produced an astonishing three billion words with over 70,000 books. To put it another way: “…in the last four months we averaged 8.3 million words a day. This works out to about 350,000 words per hour, 5,700 words per minute or almost 100 words per second. Can you hear the keyboards clicking?”

Yes, I can. And all this in less than four years. Smashwords have other attributes. They allow the author/publisher to set the price, and offer vouchers with discounts. They helped sponsor a program where authors offered ebooks for free to US servicemen and women serving in combat zone. I participated in Operation Ebook Drop and gave away more than 100 books during this period.

Mark Coker is a tireless crusader for the Ebook industry and you can see from his articles, countless speeches and panel appearances that he is passionate about his work and his vision.

Mark Coker often speaks in the Bay Area

I love my kindle, but i must admit that I found a flaw. As Smashwords reached it’s 3 billion word landmark, my kindle screen came up blank. I concede – this has never happened with any tree book that I’ve read. Now where is that warranty?

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Alon Shalev is the author of The Accidental Activist (now available on Kindle) and A Gardener’s Tale. He is the Executive Director of the San Francisco Hillel Foundation, a non-profit that provides spiritual and social justice opportunities to Jewish students in the Bay Area. More on Alon Shalev at http://www.alonshalev.com/and on Twitter (#alonshalevsf).

Exciting New Direction

My novel, Oilspill dotcom, has just been published as an e-book by Smashwords. It’s available for an introductory price of $3.99 and can be downloaded to Kindle, Sony Reader, iPhone or any computer. https://www.smashwords.com/books/view/5684. Feeling very 21st Century!
Advert aside – this is exciting!

Mark Coker, the founder of Smashwords has “meat grinder” technology (his term). You provide him with the manuscript and he puts it through his grinder, producing an e-book that can work on any e-book format currently available. He is committed to enable Smashwords books to be compatible with the new Barnes & Noble electronic reader due out this month and the new Apple reader due in January.

Being an author himself and committed to the e-book revolution, Coker offers authors up to an unprecedented 85% royalty, thereby encouraging his authors to price their book at a lower level, representing the savings in materials, distribution, storage and marketing.

I am excited to be part of the revolution. The reality is that most of us buy our books used, borrow from the library, or pass along to friends. None of these methods provide royalties to the author.

$15-$30 for a book is not sustainable and we are no longer surprised to see many ‘bestsellers’ now deeply discounted in bins at the front of B&N, Borders, or the supermarket.

So, I’m feeling very 21st Century. Over the next few weeks I hope to offer a few insights into the e-book revolution (as I research it myself).

One request: Please go into the Smashwords website, check it out, and let me know what you think. Comment here on the blog or shoot me an email to alshalev at Bigfoot dot com.

Good Writing & Reading,
Alon
http://www.alonshalev.com/

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