Left Coast Voices

"I would hurl words into the darkness and wait for an echo. If an echo sounded, no matter how faintly, I would send other words to tell, to march, to fight." Richard Wright, American Hunger

Archive for the tag “Mac”

Have you Been to Church? – Tom Rossi

Have you been to church lately? Have you worshiped the almighty Jobs? Have you read The Book of Jobs? Have you attended services to celebrate the resurrection of Jobs?


 Steve Jobs was, as far as I know, the first CEO who was enough of an egomaniac to call big press conferences to announce a new device that his company had produced – even if that device was, many times, just the latest version.


 Now, press conferences to announce new toys or versions of electronic toys or versions of softwares are de rigueur, and reporters and “enthusiasts” (people whose lives revolve around having the latest iPhone or whatever) flock to them like kids to ice cream trucks on a hot day. We still have press conferences for Apple, but also Samsung, Facebook, and a host of other companies who have CEOs anxious to play the court jester. I think they all want to stick their success in the faces of the jocks who kicked their asses in high school and the girls who made barfing sounds when they asked them out.


 Yes, these press conferences are attended by throngs of reporters because the release of a new device version is what, today, passes for news. In between a few reports of shootings in east Oakland, this weeks big party parade across San Francisco, traffic reports, and horse-race political reporting, there is always “news” of some company releasing an iblender4.3, or something. “Apple announced, at its big event today, that iPhones will now be available in blue.” Very exciting news.


 What really gets me about these press conferences is that they are purely for the purposes of publicity, and the media are complicit in the scheme. Every tech-head nerd-geek knows better than to take what is said at these release orgies too seriously. Anyone with more sense than dollars waits to hear from the reviewers who take the thing back to the office and work it over like Muhammad Ali beating up on Cleveland Williams. That’s why we hear so quickly about defects with things like map apps.

 But this is our new church. We, or our representatives, sit in the pews, waiting and hoping for a glimpse of our savior – whoever is the latest to promise us safe passage into heaven… or to heavenly FaceSpaceTumbling and Twitstagramming, anyway.

 I have an iPhone. It’s kind of a nice thing to have. I use the map a lot – that’s really what I bought it for. My iPhone is something like two years old. It still works well enough. I also have a hammer and a pair of vice-grips that I like. They’re all pretty useful tools.

 -Tom Rossi


Tom Rossi is a commentator on politics and social issues. He is a Ph.D. student in International Sustainable Development, concentrating in natural resource and economic policy. Tom greatly enjoys a hearty debate, especially over a hearty pint of Guinness.


A Man Who Won’t Give Up

Every year since Hurricane Katrina I have taken students to New Orleans to help rebuild the community smashed by a natural disaster, exacerbated by human negligence, and compounded by government disorganization (you can just tell that this is an objective post!). I have blogged about this a few times, but since returning this year, I have not done so.

This January, I met an amazing man. Ward “Mack” McLendon lost his house and his antique cars that he renovated in the Lower Ninth Ward. While he fought to keep his property in an outrageous bureaucratic battle (Mac has still not moved back into his house), Mac put a down payment in 2006 on a hangar-like building on Charbonnet Street. His plan was to have a place to revive his hobby with the antique cars. But Mac soon had another vision, one that involved using the building to bring the community together.

Mac addressing SF Hillel students outside the center 01/11

“When I got the keys in my hand and stepped inside the building, I started thinking about a community center that I came up in (in the Upper 9th Ward). A little voice came to me and said, ‘You didn’t lose your life, you didn’t lose your immediate family, you lost things. You can replace things.’ That was the beginning of me finding my purpose.” Source

When our SF Hillel student group arrived, there were beautiful murals around the building, but the main area was full of junk and garbage, Mac had no problem motivating us to empty the area, filling our ears with his dream of a summer camp so that children will find protection from the rough street environment. In a day and a half, we had emptied the hanger, and helped shlap planks to a group of volunteer carpenters.  While we were ready to congratulate us, Mac sent us out to the neighborhood. “Knock on doors and ask what people need,” he said. “We gotta help everyone.”

One of the inspiring murals.

Today, Mac’s building is a community center called The Lower 9th Ward Village. Neighbors are invited to use the computers, children have a nurturing environment to do homework and a safe space in a tough neighborhood.  There are plans for a recording studio as many young people are imbued with the music culture of the Crescent City. There is also a lending library, basketball hoops and now a stage.

Courtney Miller and Erin Pellebon, who live next door to each other in a shotgun double across the street, said their kids throw their backpacks on the porch when they get home from school and run to the center to play basketball and get help with their homework. “There’s nothing really around here for the children to do,” Pellebon said. “I really appreciate those volunteers.” Source

When Mac talks about his vision, he is simply inspiring. You truly feel in the presence of a spiritual man. When he started the Lower 9th Ward Village, “the most beautiful light in the world popped on,” he said. “It never felt like a job. It can’t be a job, because I don’t get a paycheck.” He believes most people die without ever finding their purpose in life. “I guarantee you, if you find a purpose, it will be serving people some kind of way,” he said. Source

Every day when we finished our work, Mac has us sit together and ‘invites’ everyone to share a reflection. You can’t refuse Mac, and even the shyest find their tongues. Mac says: “This place is like magic.” Source

That is because this is a man who is passionate, humble, appreciative and willing to dream in the face of adversary. He is the epitome of why people lie myself can’t help but return year after year.  When New Orleans gets under your skin, it is not just the beauty or the music, it is the magical people like Mac.

In August/September 2005 we failed the people of New Orleans. They are rebuilding their community. We cannot fail them again. America will be forever stained until New Orleans is rebuilt, until people like Mac have their houses back and until their communities are again thriving.

Please consider joining me in giving a small gift to help the completion of the community center and the summer camps. You can donate by clicking here.

The Community Center logo


Alon Shalev is the author of The Accidental Activist (now available on Kindle) and A Gardener’s Tale. He is the Executive Director of the San Francisco Hillel Foundation, a non-profit that provides spiritual and social justice opportunities to Jewish students in the Bay Area. More on Alon Shalev at http://www.alonshalev.com/and on Twitter (#alonshalevsf).

Exciting New Direction

My novel, Oilspill dotcom, has just been published as an e-book by Smashwords. It’s available for an introductory price of $3.99 and can be downloaded to Kindle, Sony Reader, iPhone or any computer. https://www.smashwords.com/books/view/5684. Feeling very 21st Century!
Advert aside – this is exciting!

Mark Coker, the founder of Smashwords has “meat grinder” technology (his term). You provide him with the manuscript and he puts it through his grinder, producing an e-book that can work on any e-book format currently available. He is committed to enable Smashwords books to be compatible with the new Barnes & Noble electronic reader due out this month and the new Apple reader due in January.

Being an author himself and committed to the e-book revolution, Coker offers authors up to an unprecedented 85% royalty, thereby encouraging his authors to price their book at a lower level, representing the savings in materials, distribution, storage and marketing.

I am excited to be part of the revolution. The reality is that most of us buy our books used, borrow from the library, or pass along to friends. None of these methods provide royalties to the author.

$15-$30 for a book is not sustainable and we are no longer surprised to see many ‘bestsellers’ now deeply discounted in bins at the front of B&N, Borders, or the supermarket.

So, I’m feeling very 21st Century. Over the next few weeks I hope to offer a few insights into the e-book revolution (as I research it myself).

One request: Please go into the Smashwords website, check it out, and let me know what you think. Comment here on the blog or shoot me an email to alshalev at Bigfoot dot com.

Good Writing & Reading,

Post Navigation

%d bloggers like this: