Left Coast Voices

"I would hurl words into the darkness and wait for an echo. If an echo sounded, no matter how faintly, I would send other words to tell, to march, to fight." Richard Wright, American Hunger

Archive for the tag “Kindle store”

Adopt an author for the holiday season

It’s quick. You don’t need to battle frantic store crowds.  It’s environmental. It’s not expensive … and it helps a struggling author.

Did you know you can buy an e-book and send it directly to a friend as a gift? They usually range from $0.99 – $9.99. Any Kindle book available for purchase in the Kindle Store can be given as a gift to anyone with an e-mail address. You do not need a Kindle device to send or receive Kindle book gifts, and the recipient can read their gift on a registered Kindle device or any free Kindle reading application. All you need to know is that person’s email.  You can add a personal message as well. For more details, click here.

So here’s my idea: Apart from giving a meaningful gift, you are also helping a struggling author. For less than $20 you can buy five ebooks for five different friends and introduce them to an author you know or follow. Be honest – tell them that you want to help promote this author and why – it adds something personal to the exchange.

Adopting an author has five advantages over a pet:

1) We are (generally) toilet-trained.

2) You don’t need to take us out for walks in the rain. In fact, we prefer to sit in front of a keyboard with headphone on.

3) Your guests won’t be allergic to us.

4) We don’t fight with or try to hump every author we pass in the streets. The few of us who do tend to be locked up.

5) When you bring someone home, we don’t bark at them or try and leave a mat of our fur all over them – we just conspire how to work them into that next novel.

Since you are in the mood – here are 10 other ways to help a friend who is an author.

Happy Holidays.

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Alon Shalev is the author of three social justice-themed novels: Unwanted Heroes, The Accidental Activist and A Gardener’s Tale. He is the Executive Director of the San Francisco Hillel Jewish Student Center, a non-profit that provides spiritual and social justice opportunities to Jewish students in the Bay Area. More on Alon Shalev at http://www.alonshalev.com and on Twitter (@alonshalevsf).

A Series of Books, A Line of Products

In the past few months, the writing world has been keenly watching the process of J. A Konrath and Amanda Hocking, two authors who are making a lot of money selling their e-books and harnessing the power of social media.

Amanda Hocking

Joe Konrath often sells his e-books for $1.99, a price that has been met with considerable disdain by writers who sweat years over their masterpiece and can’t imagine selling it for the price of a cup of drip coffee (not even an espresso drink).

Konrath, however, sees this as a business and his books essentially as a line of products. After someone buys one book and enjoys it, they will go back to the Kindle store and buy several in one go. They know they enjoy Konrath’s style and stories, so for $15-$20 why not get the set and know you will always have something accessible to read for the next few months?

Joe Konrath

What is interesting here is the difficulty of authors to view their books as products. Both authors attribute their success, in part, to having several books to sell. After all, it is easier to sell a second and third book to someone who has read and enjoyed one of your books, than to sell them the first one. Moreover, it is the need to look at our writing as a business. Both Konrath and Hocking are very clear: they work very hard at not only writing, but building their online platforms.

There will always be A-list authors, some of whom become richer than the Queen (I still have a problem with that one – it somehow seems unpatriotic, Ms. Rowling), but the new generation of successful ‘everyone-else’ will consist of those who see this as a business.

Last month, I heard an author tell a group that she is a full-time author. She paid tribute to her partner who has a job that can allow her to stay home and she then admitted that most of that time is spent raising two young children and that she doesn’t have a writing routine.

I’m not sure I would include her in the category of full-time writer. Her position is similar to mine, struggling to carve out time between a full-time job, family, and everything else life throws at us. For writers like us, there is always going to be a struggle to be marketing one book (or ourselves), editing a manuscript, and writing the next book (the law of thirds).

And this is what will separate us from the likes of Konrath and Hockings. Good luck to us all, and may The Readers have mercy on our souls!
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Alon Shalev is the author of The Accidental Activist (now available on Kindle) and A Gardener’s Tale. He is the Executive Director of the San Francisco Hillel Foundation, a non-profit that provides spiritual and social justice opportunities to Jewish students in the Bay Area. More on Alon Shalev at http://www.alonshalev.com/and on Twitter (#alonshalevsf).

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