An Imaginary Author’s Co-op

There are a lot of authors out there, a lot of books, and a lot of noise on the Internet. Each author racks his/her brain for an original idea to blaze a trail in one social media or another that will create the elusive momentum that will propel a series of book sales, of movie options, and publicity.

That’s a lot of work for one person, especially one who would prefer to sit behind a computer screen creating new characters, plots and worlds. Even more so, that comes after possibly a full time job, helping the kids with homework, paying the bills, working out…

I believe I spend an hour a day blogging, tweeting, answering emails (as an author). I often do this with ease; either early in the morning, during a lunch break, or after my boys are in bed. But I am giving seven hours a week to promote myself and if I had more time, I would delve into Facebook, Goodreads, redesign my website, participate on other people’s blogs and forums.

What if I spent that time promoting not only myself but also five other authors, all writing within the same genre? What if we parceled out each social media forum, not exclusively, but the person in charge of Twitter, for example, would delve deeper into how best to leverage this medium. We would all tweet, retweet, dm, and build our own twitter following, but the cross-pollination would make it six times as visible.

And then, we would offer extra time and focus when someone’s new book is published. We would write reviews on Amazon, on their website, interview them on our own blogs, and recommend them to friends. I recently went to a party and could have given my book-loving friend a book. She has read mine, but why not then give a copy from someone in my co-op. 

It demands honesty and trust. We are all desperate to ensure our own success and need to rein in the tempting opportunity to promote ourselves to the detriment of others. A ‘friend’ stood up at a venue where I spoke, told everyone how great The Accidental Activist is, and how it reminds him of his novel… and he then went on to pitch his own.

One of the best events I participated in was a panel set up by the historical fiction author, JoAnn Smith Ainsworth. There were four authors and we all flowed in effortlessly. We had decided that Christine London, a romance author, would be our informal facilitator, and probably no one in the audience noticed as she occasionally directed a question to an author who had been quiet for a while. The audience was considerably bigger than it would have been if it was only me appearing – there were fans of all genres.

I spent almost half my life on kibbutz and when we all worked for each other the synergy was amazing. Is it possible to replicate such mutual support in the world of promotion, sales, and money?

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Alon Shalev writes social justice-themed novels and YA epic fantasy. He swears there is a connection. His latest books include: Unwanted Heroes and At The Walls Of Galbrieth. Alon tweets at @alonshalevsf and @elfwriter.  

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Defining the Genre – Transformational What?

This weekend I was asked me what genre I write.  I replied: “Transformational fiction.”

“What’s that?”

I was asking for it, since I have adopted a phrase I heard from the presenter of a workshop at the Santa Barbara Writers Conference.

“I write about change – people who want to help change the world and in doing so experience a change in themselves.”

I began to explain about the books I have published and in process. In A Gardener’s Tale, the mysterious protagonist empowers a young outcast to transform into an important member of the community. In The Accidental Activist, my main character is not one of the activists sued by the oil company, but a self absorbed computer programmer who takes up the struggle against the multinational in order to get laid (well kind of), but discovers that he can harness his talents to help improve the world.

I have written three other manuscripts and, in each, the protagonist goes through a deep transformation. As I wrote my novels, I never realized that this was a common theme until The Accidental Activist was being critiqued.

The discussion progressed into which social causes we each work for, and what organizations we are involved with. When we finished, I felt that he wanted to buy my book because of his newly formed connection with me. Best of all, I never felt as though I was trying to sell him anything. I was being me and, passionate as I am about social injustices, I was being genuine.

Brian Judd, a book marketing specialist, recalled in a recent CreateSpace webinar  a man who had written a children’s book about bananas. He would dress up as a banana, which naturally became a talking point.I have tried to dress up my website fit that transformational flavor: the Richard Wright quote, the request to purchase my book at an independent bookstore and showcasing non profits and causes that I support.

This urge to advance a persona behind the book and author feels right. It wouldn’t work if it wasn’t genuine, but since I have been a political activist and community organizer (no I’m not announcing my candidacy for President) for most of my life, it fits.

And so I will go out into the world and introduce myself: Alon Shalev. I write transformational fiction. And maybe one day, the person I am being introduced to won’t respond: “Transformational fiction – what’s that?”

Maybe one day they will even say: “Alon Shalev? Yeah I read your novels. One inspired me to…”

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Alon Shalev is the author of The Accidental Activist and A Gardener’s Tale. He is the Executive Director of the San Francisco Hillel Foundation, a non-profit that provides spiritual and social justice opportunities to Jewish students in the Bay Area. More on Alon Shalev at http://www.alonshalev.com/ and on Twitter (@alonshalevsf).

Becoming the Personification

A new member at our writer’s group asked me what genre I write.

I answered: “Transformational fiction.”

“What’s that?”

I was asking for it, since I have adopted a phrase I heard from the presenter of a workshop at the Santa Barbara Writers Conference.

“I write about change – people who want to make a change in the world and by doing so make a change in themselves.”

What followed was a meaningful conversation about my books. It progressed into which causes we each work for, and what organizations we are members of and support. I felt that I left him wanting to buy my book because he had connected to me. Best of all, it wasn’t false or salesmanship. I was being me and, perhaps the fact that I was being genuine is what was most attractive.

Brian Judd in a recent Booksurge webinar recalled a man who had written a children’s book about bananas. He would dress up as a banana, which naturally became a talking point.

I have tried to make my website (http://www.alonshalev.com) fit that transformative flavor: the Richard Wright quote, the request to purchase my book at an independent bookstore and showcasing non profits and causes that I support.

This urge to advance a persona behind the book and author feels right. It wouldn’t work if it wasn’t genuine, but since I have been a political activist and community organizer (no I’m not announcing my candidacy for President) for most of my life, it fits.

And so I will go out into the world: Alon Shalev, author of transformational fiction. And maybe one day, the person I am being introduced to won’t respond: “Transformational fiction – what’s that?”

Even better, maybe they’ll say: “Alon Shalev? Yeah I read your novels.”