Open Letter to Hillel Students and Alumni

Dear Students & Alumni,

As you have probably heard by now, I have left my position as executive director of San Francisco Hillel. After nine amazing and challenging years, I am moving on to new challenges, heading the Western Region of the American Jewish World Service, an organization that, inspired by Jewish commitment to social justice, works to realize human rights and end poverty in the developing world.

I want to take the opportunity to share a few thoughts. For many of you, I was a familiar face at Hillel, working behind the scenes to raise the funds necessary to run the organization, and often dealing with managerial issues and politics, whether on campus or in the Bay Area Jewish community.

For some, I had the honor to lead you on birthright trips, alternative breaks, and to conferences such as AIPAC Regional and Policy Conference. These were the times when I had an opportunity to cultivate a deep relationship with many of you, one that stretched over several formative years for each of us.

I treasure the conversations we had as we grappled with our Jewish journeys, our relationship to Israel, and our shared desire to strive for a more just world for all. You helped me form and change my opinions, and create a personal values-based platform with which to lead my life. I thank you for this and hope that I was there to help you grow as well.

For many we bantered about the Warriors .v. Lakers/Clippers, or my beloved Arsenal (English soccer team), and I hope I enriched your language levels with my British English.

For others, I was that crazy bloke who rapped his speech at the Final Shabbat dinner, the guy who joined conversations about politics, campus life, relationships, or whatever you wanted to share around the coffee machine. I truly treasured those moments and will hold them forever in my heart.

 

I wish you the best as you continue along your chosen life path. Last month I turned fifty, and want to share that we never stop exploring our values, beliefs and life dreams. I hope you grow, seeing Hillel as a positive and integral part of your life. I hope you will continue to explore your connection to Judaism and the Jewish people, to the State of Israel, and to strive to create a more just society in the US and the world.

If you are still a student, please continue to take advantage of the opportunities that Hillel provides, to help create a vibrant Jewish campus community, to stand up for Israel, and enjoy the alternative breaks, conferences, and birthright, with the wonderful staff that continue to work at Hillel.

If you are an alum/na, I hope you find your place in the Jewish community and continue to be an activist in whatever cause/s resonate with you. I hope you can take the values you honed at Hillel and integrate them into your own life. Please join and support the alumni network so that those who come after you will be able to enjoy the same benefits that you had. No one appreciates the value of a Hillel more than alumni. Become a mentor for a current student, help them to negotiate college life and prepare for graduation. Stay involved, even if it is only a $5 monthly gift, it is important.

I want to thank the wonderful staff that made my time at Hillel so special. In particular, Rachel, Shushannah, Sima, Charlotte, Heather, and Yochai, all of whom helped make Hillel a family, not a place of work. Please welcome Ollie, my replacement (also a Brit, sorry!), and Omer, the amazing new Israel Fellow, and help them grasp the complexities and the vision we share for Jewish campus life.

Finally, thank you for being such an exciting part of my life. Please feel free to stay in touch via email (alshalev@yahoo.com) or look for me on Facebook and Twitter. I am sure our paths will cross again.

Good luck in all you pursue for a happy and meaningful life.

L’shalom (to peace),

Alon

——————————————————————————————————

Alon Shalev is the author of the 2013 Eric Hoffer YA Book Award winner, At The Walls of Galbrieth, and three more Wycaan Master books. Shalev is also the author of three social justice-themed novels including Unwanted Heroes. He swears there is a connection. More at http://www.alonshalev.com.

 

The End of the Melting Pot

The concept of a society being a melting pot is something that strongly resonates for me. My family has never put down roots for more than a couple of generations. I myself have made two major moves and lived in three continents.

The idea that an ethnic group moves to a country and tries hard to become part of that society is a rich element in literature, movies and music. It is a symbol of a country’s ability to be accepting and absorb different people into its social fabric. It sees the intrinsic value of adding another rich layer of culture, food, costume and language.

There is also an oft-irrational drive on the side of the immigrant. After living in Israel for two months, I refused to speak English (it’s amazing what you can stutter through with a hundred words or so). I only listened to Israeli music, and sought Israelis to hang out  with, even though I was often a wall flower since 90% of the conversation passed me by.

When I moved to America, I immediately adopted the local basketball team, becoming a passionate Golden State Warriors fan (never easy – ask those fans who have followed them all their lives). I have goggled tailgaters, researched the Super Bowl party protocol (still more excited about the game than the ads and half-time show), and learned to look knowledgeable when wine tasting. I studiously watched The Daily Show and Colbert, okay – and the Simpsons.

I work with students on the San Francisco State University campus, a rich and diverse community from all over the world. The cultural richness is stunning and the programs offered impressive. There is an impressive statistic for how many students are first-generation to graduate high school and go on to university (I’m thinking 40%, but please correct me if I have it wrong).

I recently used the term melting pot in front of a colleague who is also an alumna (yes I checked it to make sure!) of SFSU. I meant it in a complimentary way to express how comfortable students feel to openly express their cultural and ethnic roots.

This colleague, a millennial, baulked at the use of the word. She responded that it is derogatory and suggests we all need to strive to be the same, that there is an intense pressure to conform to whatever the dominant culture demands.

It got me thinking. I desired to fit into the culture around me because I wanted to be accepted. But I never lost sight of my roots. I was always the Englishman in Israel and my friends never lost an opportunity to poke fun at my accent, the Queen, or to accept my undisputed authority on the noble topics of soccer and beer.

I understand why the term melting pot is problematic. Often the liquid in the pot is fermented by racist connotations. But melting pot does not have to mean only one soup with only one taste. Perhaps a tapestry is a better term. Many different colored strands weave together to create a beautiful work of art.

The millennial baulks every time that the ‘adult’ society tries to define it, put it into statistical graphs and research projects. The millennial doesn’t spend time pondering whether s/he is a Jewish American or an American Jew.

S/he is comfortable with multiple identities. Have you ever watched a millennial working on their desktop (it doesn’t work so well on phones)? They have a dozen windows open at any one time and flit from one to another like a humming bird on speed. It is the same with their identity. They are comfortable being Jewish here, gay there, a jock in one place, an intellect in another. It is natural and easy.

But there is a generation even more exciting than millennials following them. A while ago, my youngest son met three classmates at the park. The fathers stood together and looked on. One was Israeli, another Palestinian, a third from India, and the fourth from Pakistan. While the kids had fun on the wooden playground, the fathers fidgeted, discussing the weather, house prices and the 49ers. The fathers are all good men, wanting a peaceful world and a just society to live in for their families. We were all happy to stand there in that park playing fathers.

But what was amazing was that our sons were perfectly comfortable. They played together because it was simply fun to hang out. I am sure they each have an understanding of their roots and often hang out with people of their own ethnic background but do not feel a need to be defined as such.

The biggest problem I feel with the melting pot is that it is/was deemed necessary. The millennials will treat it with vague intellectual curiosity and the next generation won’t even know what it was – like a pay phone or record player.

And that is what gives me hope for a better world.

—————————————————————————————————–

Alon Shalev writes social justice-themed novels and YA epic fantasy. He swears there is a connection. His latest books include: Unwanted Heroes and At The Walls Of Galbrieth. Alon tweets at @alonshalevsf and @elfwriter.   For more about the author, check out his website.

Interview at Author Spotlight

I recently interviewed with James Moushon at Author’s Spotlight.

First things first. Do you have another book on the horizon? Can you tell us the timeline for its release and give us a little tease.

I do. I actually wrote three Young Adult epic fantasy novels in consecutive years, so the second, The First Decree, is due out in March. The first – At The Walls Of Galbrieth – came out in 2012. They are stand-alones, but follow on from each other. The third has yet to be edited and begin all the publishing process.

I have also completed a manuscript that follows on from my latest social justice-themed novel, Unwanted Heroes, but I think my publisher has a few more authors in line before they get to me. My writer’s group is critiquing it now.

You have a great following on Twitter. (Over 20K followers) How important are the social media relationships that you’ve formed to your writing success?

I actually have 20K followers on @elfwriter and just less than 20K on a second twitter account – @alonshalevsf – that focuses on my social justice-themed novels. Writing in two genres really needs separate social media platforms, so there is also a blog for each – leftcoastvoices.com and elfwriter.com. 

There is an absolute connection between the relationships created from the blogs and twitter and my readership. My whole marketing strategy is based upon offering a genuine value and connection between author and reader. Hopefully, people become regularly engaged with me through the blog and twitter and therefore are already invested when each book comes out. 

Not only that, but the cover designer, editor and interior formatter for the epic fantasy novels all came from either referrals or directly as followers of my blog and twitter. They are amazing people and I am so grateful to have such a supportive team. The physical beauty and quality of the books, exterior and interior, are all due to them and I am in awe of their commitment.

Do you do book signing, interviews, speaking and personal appearances? If so, when is your next place where your readers can see you?

I do, but a knee operation has held me back the last few months. I did a virtual book tour in November 2011 and a series of reading this past spring when Unwanted Heroes was originally coming out. I am putting together several in Northern California now for this spring and will put the details on my website. 

While this isn’t a marketing priority I do cherish the interactions with readers and fellow writers. There is something richer in the face-to-face conversations.

You have real good book covers. How does your cover development process work? Do you hand over the basic theme or do you have more of a hands-on approach? Do you get your readers involved in its development?

The artist, William Kenney, designs my epic fantasy covers. I send him a couple of paragraphs about the plot and what I envisage on the cover. He produces some sketches and solicits my feedback. The end result is always far better than anything I imagine.

Ironically, with my social justice-themed novels, my publisher Lloyd Lofthouse, encourages me to be involved. In fact, the cover for Unwanted Heroes is from a photograph I took in San Francisco’s Marina District, overlooking Alcatraz. This is based on a scene in the book.

Have you create a book trailer for any of your books to promote your books online?

No, but I am excited by the medium. I do think that the book trailers I see are either excellent or bad – there is little middle ground. I would need to outsource and it is a question of finance. I also think that given my market for fantasy is Young Adult, it becomes an even more compelling marketing tool.

You run a non-profit organization that provides education and support for Jewish students in San Francisco. Now rewarding is that? Do the students give inspiration in your writing? 

The students definitely inspire me for the social justice-themed novels. The SF Hillel Jewish Student Center is very social justice-orientated and we volunteer with different organizations in San Francisco. I was very impacted by all that happened around Hurricane Katrina (I had just arrived in the US) and have organized and taken groups to New Orleans ever since. 

All these experiences produce interesting and fascinating people and conversations – in the writing business, we call this novel fodder.

Has the advent of ebooks changed anything in your writing, getting the book to your readers and the relationship with your readers and fans?

It hasn’t changed how and what I write. An author has a responsibility to write the best book possible. There should be no compromise on quality. As you might read between the lines, as e-book production has become cheaper and more accessible, there are people who are churning out books and not investing in an outside editor or formatter. Even if someone is paying $0.99, they should not be reading a book littered with spelling and grammar mistakes. It is a question of pride in the craft of writing. 

Having said all that, the opportunity to sell books cheaply (book price, delivery, production) means that books can be sold for under $5. This gives the new or struggling author a great opportunity. Who isn’t willing to spend the price of a cappuccino and take a chance on the book by a new author? 

Finally, it puts pressure on the more established authors. John Grisham writes social justice-themed novels. His e-books cost x4 the price of mine. He now has to offer x4 the experience to satisfy our shared target audience. By the way – I love John Grisham’s novels and have all of them on my bookshelf.

Does being from Israel present any unique selling and marketing situation? Do you publish your books in other languages?

Actually I was born and bred in England and my first two novels (A Gardener’s Tale and The Accidental Activist) are situated there. Since a lot of my stories come from personal experiences this has a bigger influence – in fact the protagonist from Unwanted Heroes and the subsequent novels is also British. 

There are scenes that happened to me in Israel. For example, there is a scene in Unwanted Heroes in which a war veteran tells of the time he was in Israel for Soldier’s Remembrance Day and compares it to how we recognize Memorial and Veteran’s Day in the US. 

I have a small following in the UK but I am not aware of other countries. I would love for my books to be translated into Hebrew, for my own satisfaction rather than financial potential. Israel is a very small country and my target audience is probably reading in English anyhow. 

There are apparently two people in Scandinavia who buy all my books. I don’t know them, but definitely appreciate their loyalty!

Do you belong to any author support groups? Do they help with writing, marketing and the publishing process?

Absolutely. I have facilitated the Berkeley Writer’s Group, a weekly critique group, since 2006 and we learn so much from each other. I have no doubt that my novels are considerably better for the feedback that I receive. 

I am also a member of the California Writer’s Club and attend their monthly meetings. Again, I have the opportunity to network with other writers and accomplished authors. At this club, a small group meets an hour before the regular meetings to discuss marketing. We teach each other different forms and techniques and help each other when people get stuck.

——————————————————————————————————

Alon Shalev is the author of three social justice-themed novels: Unwanted Heroes, The Accidental Activist and A Gardener’s Tale. He is the Executive Director of the San Francisco Hillel Jewish Student Center, a non-profit that provides spiritual and social justice opportunities to Jewish students in the Bay Area. More on Alon Shalev at http://www.alonshalev.com and on Twitter (@alonshalevsf).

 

 

My Worlds Collide

So there I was, just after concluding what I hoped was a passionate speech (probably more of a speechella since I was sharing the stage) for literature as a tool for social activism. Some people came up to the panel and shared their view, asked a few questions, and then this tall man leaned in.

“English right? Which team?”

I never batted an eyelid. He nodded approvingly as I espoused  my affinity for Arsenal, the soccer team I have passionately followed since my Uncle George, may he rest in peace, took a wide-eyed six-year-old to his first game in 1970. We won 4-0 and I, totally absorbing everything around me, missed every goal. But undeterred, I followed in the family footsteps (one cousin aside, but we don’t discuss that) and became a Gunner-for-life.

Every day, I drink my morning coffee reading the New York Times and the daily offering of Arseblog. I am often moved to tears of joy or anger, or burst out laughing, and I also think the New York Times is a good read.

But this left me thinking. Why do we, primarily though not exclusively, 21st century men, need to find connections over sports? I wear a Golden State Warriors pin on my jacket, and I admit, the pin serves a purpose as I work the room making contact with donors for my non-profit, or to promote my books.

Then, yesterday morning, as I worked out on the elliptical at the gym, I came across an article in Men’s Health (issue – November 2010) by Lee Child called “Get Your Head in the Game”. He took my thoughts one stage further. Why do we, grown men and women all, insist on wearing our lucky shirts for the game? Why do I get up at 4 or 7 am on a Saturday to watch my team play live in the UK, because if I record the game we might lose?

We all know that, though these players need our support, their winning a game probably depends more on hours of training, planning strategy and individual and team preparation. My old Arsenal shirt (commemorating our last year at Highbury before moving stadium), worn 5,371 miles away (I looked it up) from where the game is taking place, at 4 am in the morning Pacific time, probably does not tip the scales.

The answer lies perhaps in the fact that our lives, particularly in the digital age, are becoming so predictable. Sure, shit happens (nice surprises too), but we generally know how our life is playing out, hour-by-hour, backed up by electronic reminders. We even pay most of our bills automatically and can buy our groceries without leaving home.

What is left is the uncertainty of 90 minutes of soccer, when giants can be humbled. The Warriors (NBA) have just reeled off 7 of 9 victories, including winning against teams that will make the playoffs. My own team Arsenal just beat the team considered by most football fans to be the best in the world, even having to come from behind to win 2-1.

This is what makes our blood pulsate. It connects us to the excitement of the hunt. Even if we are not the one to throw the spear, score the goal, or shoot the game-winning basket, even if our team will not be champions at the end of the game or season, for a few moments we allow ourselves to revel in the world of unpredictability. Perhaps this helps to set us apart from the onslaught of technology. Perhaps it is one the few ways to maintain our humanity in the 21st Century.

——————————————————————————————————

Alon Shalev is the author of The Accidental Activist (now available on Kindle) and A Gardener’s Tale. He is the Executive Director of the San Francisco Hillel Foundation, a non-profit that provides spiritual and social justice opportunities to Jewish students in the Bay Area. More on Alon Shalev at http://www.alonshalev.com/

Amy Chua – A Lesson in…

So it is well known that if you want to sell a book, get attention for a blog or an article, then you do or say something controversial. Some do this intentionally, others by mistake (we often call the latter – politicians). Hey, I even blogged about one yesterday.

Now Amy Chua is a Yale law professor, having studied at an impressive number of other Ivy League schools. We can assume she is smart. She is also from the Bay Area, so there is no problem with her credibility.

We can also assume that when she published her book “Battle Hymn of the Tiger Mother” which essentially states that Chinese mothers are better than American mothers, then she knew that she just might strike a cord with a large and rather proud section of the population. In case you think I jest, read this – the title is “Why Chinese Mothers Are Superior.” Need I say more?

Now given that 70% of those who buy books are women and many of those possibly mothers, you can’t help but be impressed that her book sits atop most bestselling lists.

I haven’t read the book, but I hope it is as entertaining as the arguments and accusations that are flying around the Internet and even in those more serious newspapers.

I suspect there is a lot more behind how and why Chinese mothers (and fathers) bring up their children that is a reflection of their society. A friend of mine is US born and married to a Chinese woman. They have raised a daughter who, from what he tells me, is an example of achievement and excellence. You can read his responses at his blog: I Look China.

Without making any claim to having knowledge on the subject, I suspect we are a product of our society and our religion. My parents molded me with a hybrid of English/Jewish. I therefore eat chips – that’s freedom fries here -with a fork and am losing a battle to get my boys not to use their fingers. However, since I was also raised by Jewish parents, at least I still have the guilt up my sleeve.

Actually, I believe Amy Chua is married to a Jewish man, so her kids have challenges of their own. Two parents who are Ivy League professors and lawyers to boot, one Jewish, the other Chinese American – well I ain’t rooting for the Chinese or American moms.

I’m rooting for the kids. ——————————————————————————————————

Alon Shalev is the author of The Accidental Activist (now available on Kindle) and A Gardener’s Tale. He is the Executive Director of the San Francisco Hillel Foundation, a non-profit that provides spiritual and social justice opportunities to Jewish students in the Bay Area. More on Alon Shalev at www.alonshalev.com