Remembering Charlie Russell R.I.P

I was deeply saddened by the passing of Charlie Louis Russell, Jr. last month. I knew Charlie from the California Writer’s Club that we have both attended for many years. Charlie was a quiet, steady presence who was always interested and engaged in what was happening around him. He was generous in his encouragement and compliments, while always very humble about his own writing successes, as he was about his accomplishments and his brother.

What most impressed me was that he would never be drawn into compromising his work or cutting corners. He once said that it will take as long as it will take and if he didn’t finish it, then that was how it was meant to be. I guess his words were prophetic.

I hope he is up there in the great writer’s group in the sky, sitting with the greatest and working on his book. Those heavenly writers will enjoy his company as much as we did in the basement of the Oakland Public Library.

Below is his obituary.

 Charlie Louis Russell, Jr.

March 10, 1932-June 28, 2013

Charlie Louis Russell, Jr. was born March 10, 1932 in West Monroe, LA.  His parents, Charlie Russell, Sr. and Katie Russell, were hardworking, industrious, and ran a tight ship.  They had a wood-burning stove and no indoor plumbing.  He and his younger brother, William “Bill” Russell, spent days shooting BB guns, hunting birds, and going to the movies.  The “Spy Masher” serial was a favorite.  Charlie loved his mom’s cooking, especially her stuffed bell peppers and banana pudding. 

Katie emphasized education.  After discovering that Charlie had not learned to read in grade school, she insisted that he be held back.  Katie spent the summer reviewing lessons with him, making sure he could read before the new school year. 

In the 1940s, in search of a better life, the family moved to Oakland.  Charlie attended Cole Elementary and Hoover Jr. High.  Before she died, Katie used someone else’s address so he could go to Oakland Tech High, which she believed would better prepare him for college.    

Charlie attended Santa Rosa JC.  He was briefly married to Donna Diston.  Their son Michael was born in 1950 (d. 2000).  In the Army (1953-1955) Charlie was stationed in Korea.  He returned and went to U.S.F., majored in English and was on the 1957 basketball team that reached the NCAA final four. 

The Russell family’s westward migration was highlighted in Isabel Wilkerson’s book, The Warmth of Other Suns.

After college, Charlie moved to New York, married Tanya Johnson and they had a daughter, Katheryn (1961).  He joined the Harlem Writers’ Guild and published several well-received pieces.  His play, “Five on the Black Hand Side,” appeared off-Broadway and was made into a movie (1973).  Charlie won an N.A.A.C.P. Image Award for writing the screenplay.

He earned an MSW degree from N.Y.U. in 1966 and was a counselor at City College.

Charlie loved jazz.  Charlie Parker and Dinah Washington were his favorites. 

He returned to the Bay Area in 1978 and taught drama at Contra Costa College.  In the mid-1980s he moved to San Diego where he was a social worker.  He moved back to the East Bay to manage the care of his father and worked for Ala. County Child Protective Services.

His final writing project was a novel based on Toussaint L’Ouverture’s life.

He leaves to cherish his memory daughter, Katheryn Russell-Brown (Kevin Brown), son, Joshua Russell, grandchildren, Louis Brown and Sasha Brown, special friend Sandra Johnson, ex-wife Tanya Russell, and many, many other family members and friends.

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Alon Shalev writes social justice-themed novels and YA epic fantasy. He swears there is a connection. His latest books include: Unwanted Heroes and the 2013 Eric Hoffer Book Award for YA – At The Walls Of Galbrieth. Alon tweets at @alonshalevsf and @elfwriter.   For more about the author, check out his website.

Reviewing Reviews

I have a friend who is successfully establishing herself as a novelist and doing it by selling books on Amazon.com. Francine Thomas Howard is an Amazon Encore author. This means that her first book, Page from a Tennessee Journal, advanced deep into the Amazon Breakthrough Novel Award contest and was selected by Amazon to publish. They were sufficiently impressed to take on her second novel, Paris Noir.

Francine is a wonderfully modest woman who attends the California Writers Club’s Marketing & Success Group to help struggling authors with her experience. She does this in a way that is neither condescending nor arrogant. She cares about other people. I don’t know how many successful authors there are around like her, but I don’t see many attending author events unless they are the main act.

Francine protests that she is not responsible for her success beyond the writing of her novels and gives all the credit to the folks at Amazon Encore. However much time and energy she invests in marketing her own books, Francine has done a great job at garnering reviews – 83 for Page from a Tennessee Journal and almost 50 for Paris Noir.

I am convinced that reviews are crucial in a world where people purchase novels on the Internet, whether e-book or tree book, without the help of a friendly bookseller or extravagant display at the front of a store. Surveying several friends I have come to the conclusion that book reviews are critical to sales on Amazon and other book purchasing websites.

In particular, when it comes to new authors or authors that the reader has not read before, the reviews offered are scrutinized. Interestingly enough, people seemed more apprehensive about investing their precious reading time in a bad novel over the fear of having wasted money.

I believe that reviews are now the second most important marketing tool. The first is a good old-fashioned recommendation from a friend. Word-of-mouth, even in the digital age, remains a powerful influence. I find this strangely comforting.

The issue I want to raise, however, is how ‘kosher’ are these reviews? I recently heard of a man making more than $20,000 a month generating reviews for authors. He was exposed for not having read the books, and accused of offering a five-star review for cash.

I am struggling to get reviews for Unwanted Heroes. I implore anyone who tells me they bought it to post on Amazon but most people, unsurprisingly, don’t generally write reviews. They are too busy devouring the next novel on their towering ‘To Read’ pile.

I do not want to pressure friends because they will feel they must leave a 5 star review, otherwise I won’t car pool their son to basketball practice. I want readers to leave an honest review and generate a solid collection on my Amazon page, but I am not sure how to go about it.

Do you have any ideas how I can solicit honest reviews? Oh, and if you have read Unwanted Heroes (or any of my other books), please take five minutes and leave a review on Amazon, Goodreads, or wherever you hang out.

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Alon Shalev writes social justice-themed novels and YA epic fantasy. He swears there is a connection. His latest books include: Unwanted Heroes and At The Walls Of Galbrieth. Alon tweets at @alonshalevsf and @elfwriter.com.

Interview at Author Spotlight

I recently interviewed with James Moushon at Author’s Spotlight.

First things first. Do you have another book on the horizon? Can you tell us the timeline for its release and give us a little tease.

I do. I actually wrote three Young Adult epic fantasy novels in consecutive years, so the second, The First Decree, is due out in March. The first – At The Walls Of Galbrieth – came out in 2012. They are stand-alones, but follow on from each other. The third has yet to be edited and begin all the publishing process.

I have also completed a manuscript that follows on from my latest social justice-themed novel, Unwanted Heroes, but I think my publisher has a few more authors in line before they get to me. My writer’s group is critiquing it now.

You have a great following on Twitter. (Over 20K followers) How important are the social media relationships that you’ve formed to your writing success?

I actually have 20K followers on @elfwriter and just less than 20K on a second twitter account – @alonshalevsf – that focuses on my social justice-themed novels. Writing in two genres really needs separate social media platforms, so there is also a blog for each – leftcoastvoices.com and elfwriter.com. 

There is an absolute connection between the relationships created from the blogs and twitter and my readership. My whole marketing strategy is based upon offering a genuine value and connection between author and reader. Hopefully, people become regularly engaged with me through the blog and twitter and therefore are already invested when each book comes out. 

Not only that, but the cover designer, editor and interior formatter for the epic fantasy novels all came from either referrals or directly as followers of my blog and twitter. They are amazing people and I am so grateful to have such a supportive team. The physical beauty and quality of the books, exterior and interior, are all due to them and I am in awe of their commitment.

Do you do book signing, interviews, speaking and personal appearances? If so, when is your next place where your readers can see you?

I do, but a knee operation has held me back the last few months. I did a virtual book tour in November 2011 and a series of reading this past spring when Unwanted Heroes was originally coming out. I am putting together several in Northern California now for this spring and will put the details on my website. 

While this isn’t a marketing priority I do cherish the interactions with readers and fellow writers. There is something richer in the face-to-face conversations.

You have real good book covers. How does your cover development process work? Do you hand over the basic theme or do you have more of a hands-on approach? Do you get your readers involved in its development?

The artist, William Kenney, designs my epic fantasy covers. I send him a couple of paragraphs about the plot and what I envisage on the cover. He produces some sketches and solicits my feedback. The end result is always far better than anything I imagine.

Ironically, with my social justice-themed novels, my publisher Lloyd Lofthouse, encourages me to be involved. In fact, the cover for Unwanted Heroes is from a photograph I took in San Francisco’s Marina District, overlooking Alcatraz. This is based on a scene in the book.

Have you create a book trailer for any of your books to promote your books online?

No, but I am excited by the medium. I do think that the book trailers I see are either excellent or bad – there is little middle ground. I would need to outsource and it is a question of finance. I also think that given my market for fantasy is Young Adult, it becomes an even more compelling marketing tool.

You run a non-profit organization that provides education and support for Jewish students in San Francisco. Now rewarding is that? Do the students give inspiration in your writing? 

The students definitely inspire me for the social justice-themed novels. The SF Hillel Jewish Student Center is very social justice-orientated and we volunteer with different organizations in San Francisco. I was very impacted by all that happened around Hurricane Katrina (I had just arrived in the US) and have organized and taken groups to New Orleans ever since. 

All these experiences produce interesting and fascinating people and conversations – in the writing business, we call this novel fodder.

Has the advent of ebooks changed anything in your writing, getting the book to your readers and the relationship with your readers and fans?

It hasn’t changed how and what I write. An author has a responsibility to write the best book possible. There should be no compromise on quality. As you might read between the lines, as e-book production has become cheaper and more accessible, there are people who are churning out books and not investing in an outside editor or formatter. Even if someone is paying $0.99, they should not be reading a book littered with spelling and grammar mistakes. It is a question of pride in the craft of writing. 

Having said all that, the opportunity to sell books cheaply (book price, delivery, production) means that books can be sold for under $5. This gives the new or struggling author a great opportunity. Who isn’t willing to spend the price of a cappuccino and take a chance on the book by a new author? 

Finally, it puts pressure on the more established authors. John Grisham writes social justice-themed novels. His e-books cost x4 the price of mine. He now has to offer x4 the experience to satisfy our shared target audience. By the way – I love John Grisham’s novels and have all of them on my bookshelf.

Does being from Israel present any unique selling and marketing situation? Do you publish your books in other languages?

Actually I was born and bred in England and my first two novels (A Gardener’s Tale and The Accidental Activist) are situated there. Since a lot of my stories come from personal experiences this has a bigger influence – in fact the protagonist from Unwanted Heroes and the subsequent novels is also British. 

There are scenes that happened to me in Israel. For example, there is a scene in Unwanted Heroes in which a war veteran tells of the time he was in Israel for Soldier’s Remembrance Day and compares it to how we recognize Memorial and Veteran’s Day in the US. 

I have a small following in the UK but I am not aware of other countries. I would love for my books to be translated into Hebrew, for my own satisfaction rather than financial potential. Israel is a very small country and my target audience is probably reading in English anyhow. 

There are apparently two people in Scandinavia who buy all my books. I don’t know them, but definitely appreciate their loyalty!

Do you belong to any author support groups? Do they help with writing, marketing and the publishing process?

Absolutely. I have facilitated the Berkeley Writer’s Group, a weekly critique group, since 2006 and we learn so much from each other. I have no doubt that my novels are considerably better for the feedback that I receive. 

I am also a member of the California Writer’s Club and attend their monthly meetings. Again, I have the opportunity to network with other writers and accomplished authors. At this club, a small group meets an hour before the regular meetings to discuss marketing. We teach each other different forms and techniques and help each other when people get stuck.

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Alon Shalev is the author of three social justice-themed novels: Unwanted Heroes, The Accidental Activist and A Gardener’s Tale. He is the Executive Director of the San Francisco Hillel Jewish Student Center, a non-profit that provides spiritual and social justice opportunities to Jewish students in the Bay Area. More on Alon Shalev at http://www.alonshalev.com and on Twitter (@alonshalevsf).

 

 

Speaking Today

I am speaking today (Saturday, 05/26) at the California Writers Club in Fremont on the Devry College campus, 6600 Dumbarton Circle,(rm 223) . All are welcome. I think I’m talking about  The Accidental Activist and why I see ‘Fiction as a Vehicle to Social Justice.’ But you never know!

The meeting starts at 2pm and I speak at 3pm. Maybe see you there?

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Alon Shalev is the author of The Accidental Activist and A Gardener’s Tale. He is the Executive Director of the San Francisco Hillel Foundation, a non-profit that provides spiritual and social justice opportunities to Jewish students in the Bay Area. More on Alon Shalev at http://www.alonshalev.com/ and on Twitter (@alonshalevsf).

Writing to be Read, Speaking to be Heard

I am speaking tomorrow (Saturday, 05/26) at the California Writers Club in Fremont on the Devry College campus, 6600 Dumbarton Circle,(rm 223) . All are welcome. I think I’m talking about The Accidental Activist and why I see ‘Fiction as a Vehicle to Social Justice.’

Often, however, the talk turns at some point to craft and book promotion. Last Friday I offered a list of books that colleagues have highlighted as being instrumental in improving their craft as writers. One of the groups that I facilitate is the monthly California Writers Club – Berkeley Branch Marketing group. We come together each month prior to the general meeting and focus on a topic that one of the members has prepared.

At one of those meetings, a businesswoman suggested that we each decide on a marketing model that suits our books and our own personalities. I’ve read a number of books and they definitely change with the times. I would like to point out three which. apart from anything else, are very recent and most up-to-date with an industry that changes almost monthly.

Get Published Today! An Insider’s Guide to Publishing – Penny C. Sansevieri.

I have often shared my enthusiasm for reading from my kindle, but this time I must admit to feeling frustrated. I don’t seem able to flick forward or refer back with ease. This might be me, and if you are an e-reader expert, please share a few tips in the comments below.

Ms. Sanservieri comes from the industry but is astute enough to acknowledge the inevitable changes happening all around us. She does this with commendable objectivity, and also approaches Print on Demand in a similar way.

How I Sold 1 Million eBooks in 5 Months – John Locke

This book has inspired me. The guy comes with an attitude, but he has valid claim to having earned it. He writes very clearly and succinctly and shares his model in simple step-by-step methods. Be warned. Despite the title, I do not believe this is a get-rich-quick scheme, and have no doubt that Mr. Locke works hard and invested money to expedite the process. Still if I only sell a million books in five years, I will be very appreciative of Locke sharing his success.

Secrets to Ebook Publishing Success (Smashwords Guides) – Mark Coker

If anyone understands eBook business it is Mark Coker, the founder of Smashwords, one of the few successful publishing stories of recent years not to include ‘Amazon’ in its title.

All three books have been published in the past 12 months,and can be purchased for less that $15 together (eBooks). Not a bad investment for a burgeoning business.  Now please excuse me. I have some books to read.

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Alon Shalev is the author of The Accidental Activist and A Gardener’s Tale. He is the Executive Director of the San Francisco Hillel Foundation, a non-profit that provides spiritual and social justice opportunities to Jewish students in the Bay Area. More on Alon Shalev at http://www.alonshalev.com/ and on Twitter (@alonshalevsf).

Fremont Holiday Book Fair This Weekend

If anyone is in the Fremont area this Saturday or Sunday between 1-4pm, I will be at the CWC Fremont Branch’s Holiday Book Fair with other local authors. The event is at the Union City Public Library, 34007 Alvarado-Niles Road.

Come chat with authors, pick up a few personalized holiday gifts while supporting our local literati.

Hope to see you there.

Alon

ALON SHALEV
NEW – A Gardener’s Tale & The Accidental Activist – now on Kindle.
More info at http://www.alonshalev.com/

Kemble Scott – California Writer

I have already written about Kemble Scott and apologize (only slightly) that I am adapting a previous post. If we are celebrating California Writers Week and I am using this opportunity to focus on authors who write about San Francisco, then I think this post is even more relevant today.

SoMa stands for South of Market area. Riding on the riches of the dot com era, suddenly wealthy young people moved into fashionable lofts in a neighborhood that was known for the darker side of life. Many of the side streets are actually named after the prostitutes that frequented them.

SoMa remains an area of contrasts – one street boasting trendy clubs and organic grocery stores, while another is dark and used to sell drugs. Living and cruising the neighborhood are people who are pushing the limits of social norms, in terms of sexual practices and lifestyles and Kemble captures the atmosphere so well.

A different perspective on San Francisco

But Kemble is more than just your average author. If he has an ego from his gleaned success it was never on show when he addressed the California Writers Club. He took the opportunity to share with us his astonishing success as an ebook author and generously offered advice to other writers in a friendly and humble way. He shared his mistakes as well as his successes and I felt it was genuinely important to him to ensure that when someone asked a question that they got the best answer he could give. 

Since his novel, SoMa, was anything but mainstream, Kemble found it difficult to attract reviews. So he came up with this great idea to post short clips on You Tube of the different areas in San Francisco that the book explores. The 25,000 views of these clips helped create a following so when the book was launched it went straight into the Bestseller lists. Here is Chapter One. Be prepared – you will probably want to check chapter 2, 3 and so on.

Kemble often mentions his writers group helping to keep him real. When he told his group that people advertise in Craigslist’s Bay Area ‘roommate wanted’ section to meet prospective partners, two members of the group admitted that they had found their partners in this way.

SoMa can be hard reading. What keeps you involved is the knowledge that these fictional characters exist, and exist in our city. It is the story of desensitized people who are searching for emotion, and they need to seek this in ever increasingly challenging and dangerous ways. It recognizes that this generation is overloaded with choice, with communicating through screens multitasking and absorbing images and data.

Kemble has another similar novel that challenges our views of sexual practice. The Sower, like SoMa, is really well written, with characters that stay with you long after you finish the final pages. His writing also helps paint another layer in the many textures of the San Francisco tapestry.

Here is Kemble’s speech to Google employees.

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Alon Shalev is the author of The Accidental Activist (now available on Kindle) and A Gardener’s Tale. He is the Executive Director of the San Francisco Hillel Foundation, a non-profit that provides spiritual and social justice opportunities to Jewish students in the Bay Area. More on Alon Shalev at http://www.alonshalev.com/ and on Twitter (#alonshalevsf).

California Writer’s Week

Eight years ago, a Joint Legislative Resolution  was passed in Sacramento to recognize California Writer’s Week which begins today. The authors of note include a fine list that we can all be proud of.

Gertrude Atherton (1857-1948)	Mary Austin (1868-1934)
Raymond Barrio (1921-1996)	Delilah L. Beasley (1872-1934)
Raymond Chandler (1888-1959)	Ina Coolbrith (1841-1928)
Dashiell Hammett (1894-1961)	Bret Harte (1836-1902)
Jack London (1876-1916)	Joaquin Miller (1837-1913)
William Saroyan (1908-1981)	John Steinbeck (1902-1968)
George Sterling (1869-1926)	Mark Twain (1835-1910)

But I can’t help feeling that this reinforces the old adage that the only way for an author to be successful is to be a dead author. So I want to spotlight several authors who are alive today and crafting their magic in the Golden State.

My list includes (with no significance to order) Christopher Moore, Kemble Scott, Adam Mansbach, Deborah Majors,  Matt Stewart, Seth Harwood, Tanya Egan Gibson, John Putnam and… I’m sure there are many more.

I realize as I am writing that most of them actually share something in common – they write about San Francisco, or at least Northern California. I guess this is important to me. My next three books will be based here because San Francisco is a magical city that I have fallen in love with, so I guess this makes sense, even though I haven’t connected the two in creating this list.

It's in Black & White.

Therefore, I want to share a few of my favorite local authors with you over the next week, all of whom are alive and can be met at numerous author events that they participate in. Meeting inspiring authors remains a thrill for many of us and perhaps this is a flaw of the newly consecrated California Writer’s Week, that it highlights authors from the past.

So it is slightly ironic that California Writers Week follows Litquake, a San Francisco smorgasbord of literature-related events, apparently based on the premise from USA Today, that San Francisco has the highest per capita consumption of both alcohol and books.

Whatever the reason, it is a great event. Now, if you’ll excuse me, I’m going to curl up with a good book and a bottle of wine. How I love San Francisco! Who is your favorite Bay Area author?

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Alon Shalev is the author of The Accidental Activist (now available on Kindle) and A Gardener’s Tale. He is the Executive Director of the San Francisco Hillel Foundation, a non-profit that provides spiritual and social justice opportunities to Jewish students in the Bay Area. More on Alon Shalev at http://www.alonshalev.com/and on Twitter (#alonshalevsf).

 

Summer’s Over – A Personal Post

It’s been a roller coaster of a summer and today, the last day of August, it seems a good time to catch up and look forward.

The high point was my family camping trip. My boys caught some tasty trout, completed their first serious bike ride (five hours) on bike paths around Lake Siskiyou and we enjoyed some wonderful quality family time that is invaluable in our stressful and packed world.

The low point, as I blogged last week, was the sad passing away of my dear friend Rebecca. Judaism has many beautiful rituals surrounding death. I participated in Shmirat Hagoof (guarding the body) whereby friends took turns to sit with the body for the time between passing and burial. I spent two hours sitting and talking with her, and it was very meaningful. The funeral and the shiva (visiting the mourners in their house) were both fitting tributes to a wonderful woman. Many, many family and friends bonded and shared inspiring memories and humorous stories. While mourning her death, we celebrated her life, as she wanted.

In my writing life, I completed the manuscript for the sequel to Unwanted Heroes (due 01/2012) and a sequel to my fantasy novel together with my oldest son, and Left Coast Voices was nominated as one of San Francisco’s Most Valuable Blogs.

Also, The Accidental Activist is now in The Berkeley Public Library system after the California Writer’s Club donated a number of their authors’ books.

Author JoAnn Smith Ainsworth makes the presentation on behalf of the California Writer's Club

Looking forward to the next few months and there are three exciting landmarks coming up.

1. A Gardener’s Tale will be released on kindle. It is being professionally edited at the moment.

2. Three Clover Press is sending me on a national 10-15 stop book tour in November – without me having to leave home. They have signed a deal with a company that specializes in this. I will keep you informed as I learn more.

3. Unwanted Heroes is planned for a January release. We will begin looking for a cover artist and the rest of the exciting process.

Finally, for a limited time, The Accidental Activist is available on Kindle at $2.99 – less than the last cappuccino I bought (though the book doesn’t come with chocolate powder).

Have a great September,

Alon

Please Vote Today. Click Here

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Alon Shalev is the author of The Accidental Activist (now available on Kindle) and A Gardener’s Tale. He is the Executive Director of the San Francisco Hillel Foundation, a non-profit that provides spiritual and social justice opportunities to Jewish students in the Bay Area. More on Alon Shalev at http://www.alonshalev.com/and on Twitter (#alonshalevsf).

Twitter Genius

Matt Stewart is the author of The French Revolution which was awarded the best novel of 2010 award from the San Francisco Chronicle.

Matt works in marketing which tells you that he is going to be cutting edge with regard to social media. When he wasn’t able to get the attention of publishers in the traditional sense, he launched his new novel over 3,700 tweets on Twitter.

Matt came and spoke at the California Writers Club last month and, firstly I must say, if his writing is as sharp and funny as his banter, his book is going to the top of my ‘To Read’ pile which sits next to my bed, mocking me as I invariably fall asleep after a couple of pages (because I am tired at the end of the day, not because of the great books i am reading!).

In his own words, Matt chose Bastille Day, not only because it is relevant to his topic, but because nothing happens on July 14th!

Again in his own words:

“Starting on Bastille Day – July 14, 2009 – I started broadcasting The French Revolution via @thefrenchrev and thefrenchrev.com. I braced myself for widespread ridicule (“What kind of moron’s ever going to read a novel on Twitter?”) – and was accordingly astonished when the feedback was overwhelming supportive. I wound up making headlines worldwide and landing a book deal with the ballsiest publisher of them all, Soft Skull.

Lessons: Go for it. In literature as in life. What’s the worst that’s going to happen? Nothing. And then you’re no worse off than when you started.”

Couldn’t have said it better!

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Alon Shalev is the author of The Accidental Activist (now available on Kindle) and A Gardener’s Tale. He is the Executive Director of the San Francisco Hillel Foundation, a non-profit that provides spiritual and social justice opportunities to Jewish students in the Bay Area. More on Alon Shalev at http://www.alonshalev.com/and on Twitter (#alonshalevsf).