After a week of twitter articles and how they can be used or prevented from using for social change, I thought I would offer a more author-directed post for the weekend. Today’s authors and aspiring authors (a few hundred A-listers notwithstanding) rely heavily on creating a social media platform, a ‘presence in the Force,’ to quote Darth Vader, who was known for his sociability across the galaxy (kind of puts world-wide web into proportion, no?).
A year ago, I wrote a coupe of posts, one of which began: “I am still struggling with how to use Twitter.” I had actually splurged $1 for a pocket-size Twitter for Dummies book at Office Depot (didn’t even write it off as a tax deduction) but never really started until December. 150 days later and I have over 10,000 followers for @alonshalevsf (and over 8,000 for @elfwriter which feed my epic fantasy blog at www.elfwriter.com).
Now I admit, I have not sat down for coffee with each of these people personally. This is only in part because i am already worried about my caffeine addicti0n. But I am having some great conversations, in a format that allows us to keep it short and tight.
Twitter is, she says, not about selling books, but provides an excellent way to build your networks and reputation. We all know that we sell books when people meet us, whether face-to-face or online. Here are a few of the tips that Ms. Smith recommends. To read all ten, click here.
- Help others by sharing information, while you gain a reputation as an expert. You can post links to helpful articles, recommend resources, offer tips and discuss other books that you enjoy.
- Stay on top of news and trends in your field or genre, and get ideas for your articles and blog by reading the tweets of the people you follow.
- Ask for help and get instant responses – things like feedback on your book title, cover design or website. It’s amazing how helpful folks are.
- Spread goodwill by helping your peers. Introduce people to one another, recommend other related books, or re-tweet interesting posts from people you follow.
What I like about Ms. Smith’s article is the principle: we make friends online by asking for help and helping others. This seems to be something very cozy and intimate in what is otherwise often a virtual and detached world.
I still believe in meeting over a cup of coffee to help someone who asks for your advice. But time and geographical restraints means we can reach and be reached more efficiently in the age of the Internet. We can still, however, leverage this medium to create a supportive community.
Dana Lynn Smith, by the way, is a nationally recognized book marketing coach and author of The Savvy Book Marketing Guide.
In the spirit of this article: please share your best Twitter practices in the comments below. Have a great weekend.
Alon Shalev is the author of The Accidental Activist and A Gardener’s Tale. He is the Executive Director of the San Francisco Hillel Foundation, a non-profit that provides spiritual and social justice opportunities to Jewish students in the Bay Area. More on Alon Shalev at http://www.alonshalev.com/ and on Twitter (@alonshalevsf).