Yesterday I participated in the first marketing meeting for members of the California Writers Club, Berkeley Branch. At the end of the meeting, we all passed around bookmarks, postcards and other such promotional materials. The idea, based upon the Business Network & Referrals (BNI) model, was for each of us to get acquainted with each other’s work, and pass on the literature to someone we think might be interested.
During the meeting, many of us had to fight the urge not to promote our own work or share pitches. It was quite challenging. After all, we were all there because we are highly motivated to promote our books.
I hope we can create a culture within the group of giving time to helping other authors within the group. This sounds obvious, but we never seem to have enough time in the day to promote ourselves, let alone others.
There are, however, a number of ways in which to do this. If every member of the group did one small thing each day to help promote another group member, then we would discover we are each receiving a lot of help.
Authors generally, if they are not on the A-list, need help from others. So let’s try and create a culture of helping each other. Here is a list of 10 ways we can do this.
1. Post a review of someone’s book on Amazon.
2. Buy their book, if not for yourself, then as a gift for a friend’s birthday, or instead of a bottle of wine next time you’re invited for dinner.
3. Mention their website or blog on whatever social networking site you are active.
4. Go to the public library. If their book isn’t there, request it.
5. Mention their book on Goodreads.
6. Again on Amazon – add some helpful tags or add them to your listamania.
7. Spotlight them on your blog.
8. Attend their book readings. Ask questions that make them look good and/or authoritative. Answering questions from someone you know helps the author relax and build confidence.
9. Link your website and their website.
10. Enter their book into a fundraising raffle as a prize.
This list took me less than 10 minutes (and it’s almost midnight – not when I am thinking clearest). If you can think of additional ways, please let me know and I will add them to the list. This is all about win:win. In the middle of a recession, and a ruthless industry that is in involuntary transformation, win:win is something we could all do with.