The Magic Never Grows Old

This is actually the eighth time that I am on the cusp of a book being published. This count includes a couple of self-published books that were picked up by Three Clover Press and repackaged with new covers, titles, and an extensive round of edits. A face-lift and open heart surgery never felt so good! But today I am as excited as I was the first time, and the second, and the third… You get the point. Sometime in the next two weeks, Ashbar, sequel to The First Decree, and the 2013 Eric Hoffer Book Award YA category, At The Walls Of Galbrieth, will be officially released by Tourmaline Books. I wonder how it is for the big fish? When those A-list authors have their 20th, 30th, or 40th novel released, are they just as excited? Yes, I’m thinking of you, Terry Brooks, George R.R. Martin, J.K Rowling, Terry Goodkind. Are these authors and others coolly not checking their email every hour for the official notice from their publishers? Do they accidentally type their name into the Amazon.com search engine and browse down the list of books on their author’s name? I am, of course, way to cool to be checking every hour, myself. In order to be productive at work and give my sons the attention they deserve, I have set reminders for four times a day – I’m awake for eighteen, I figure that’s too compulsive! I have not yet held my review copy – it is on the way, I am promised, though this might have been a desperate ploy to shut me up (can’t blame them) – I remember each time it happened with almost the clarity of holding my newborn sons. The books, I have to admit, were not as slimy or noisy. I am currently 50,000 words into writing a fantasy novel for adults that I hope will be a series alongside the Wycaan Masters. I believe authors who keep two series running (Terry Brooks is my role model), then both series’ remain fresh. But I have promised to start the editing process for Book 4 (actually started with my writer’s group over the summer) before sending it off to Tourmaline’s wizards) so that they receive it by the end of 2013.

Where it all began: Writing Book 1 with sons in an ancient Redwood forest.

The process is ongoing. Each magical, landmark moment: finishing writing the last page, sending the book to the editor, seeing the cover for the first time, receiving the review copy… these are all just stages in a journey to build not only a world, but a dynasty – a multi-generational world with a history of its own.

But that never stops these special moments of holding a real copy of your book for the first time being magical – and it never should.

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Alon Shalev is the author of the 2013 Eric Hoffer YA Book Award winner, At The Walls of Galbrieth, Wycaan Master Book 1 and The First Decree, both released by Tourmaline Books. Ashbar – Book 3 – is due for release in October 2013. Shalev is also the author of three social justice-themed novels including Unwanted Heroes. He swears there is a connection. More at http://www.alonshalev.com and on Twitter (@elfwriter).

Insights from the London Book Fair

The London Book Fair has traditionally been a trade conference that  reflects the industry’s direction on a global level. This year, the publisher of a friend of mine sent out a report to his authors describing his experience. It is a personal impression rather than a factual description and we should remember that this was one man’s perspective. But I found it so interesting that I felt I had to share some of his thoughts.

As with many authors who are not A-list or mid-listers, I have seen a general rise in the percentage of book sales in e-book form compared to tree books. There are months where I sell more e-books and these are becoming increasingly common. This might be because The Accidental Activist appeals to a socially and environmentally aware crowd who are comfortable with their Kindles and iPads. It also might be a cheaper way to check out an author with whom you are not familiar. The Accidental Activist in trade paperback sells for $11.50 and the e-book for $3.99.

However, it is interesting that the prevailing feeling at the London Book Fair focused on the emergence of the e-book. Publishers, CEO’s, distributors and editors packed the seminars that related to digital publishing. This publisher actually suggested that these industry professionals were ‘obsessed’ with the topic.

Brian Murray, the President and CEO of HarperCollins, said in his address that for some of his company’s front list titles more than 50% of sales are for digital formats. Mr. Murray stated that this was “a watershed” moment for the book trade.

He continued by adding that US e-readers grew from 15 million to 40 million in the past year. This growth “was having a disproportionately large effect on the market because they had reached ‘core’ readers, defined as those buying more than 12 books a year. ‘Some of the heaviest book buyers no longer visit bookstores.’

It is a universal business rule that it is easier to sell more products to a loyal customer than the first sale to a new customer. Mr. Murray went on to say that if these people are not visiting bookstores but buying online, then this fundamental shift is only the tip of the iceberg for the publishing industry.

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Alon Shalev is the author of The Accidental Activist (now available on Kindle) and A Gardener’s Tale. He is the Executive Director of the San Francisco Hillel Foundation, a non-profit that provides spiritual and social justice opportunities to Jewish students in the Bay Area. More on Alon Shalev at http://www.alonshalev.com/and on Twitter (#alonshalevsf).

One Door Closes, Another Opens

Yesterday was a crazy day. It began with the news that Unwanted Heroes didn’t make the cut for the last fifty in the Amazon Breakthrough Novel Awards. Good luck to those who survived. I will file my acceptance speech away for another year.

At the end of the day, I wrote the final words of the to Unwanted Heroes’ sequel. I began this book in February, spending about an hour a day writing and a few days of intensive typing. Almost three months and 91,500 words later, I pushed ‘save’ after typing those magical words: THE END.

Obviously, this is still a rough draft which is desperately awaiting the eager eyes of the Berkeley Writer’s Group, as well as a list of  ‘Things to Follow Up On’. But it is an exciting moment when you finish a first draft. It seems as though the story is real.

I’m trying to come up with a creation analogy. Conception happens at the beginning of Chapter One. Holding the real book in your hands is perhaps the actual birth. So I guess, seeing the fetus on the ultrasound and hearing a heartbeat, might serve here.

Best of all, I already have an idea for the next book. But I’m going to hold off in the meantime, in order to edit the two completed manuscripts that I have, and to restore some sanity in my relationship with my wife and children.

I’m sad about ABNA. I thought this might be my year, but I finished the day with a smile on my face, and another story to tell when I am one day a member of the A-list.

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Alon Shalev is the author of The Accidental Activist (now available on Kindle) and A Gardener’s Tale. He is the Executive Director of the San Francisco Hillel Foundation, a non-profit that provides spiritual and social justice opportunities to Jewish students in the Bay Area. More on Alon Shalev at http://www.alonshalev.com/and on Twitter (#alonshalevsf).

In Search of Golden Nuggets

Firstly, a big thank-you to the twelve people who offered feedback and helped me with my synopsis for Unwanted Heroes. I submitted my entry to the San Francisco Writers Conference Writing Contest and am particularly excited. This is the first time that I have shopped Unwanted Heroes and I am eager to see how it is received.

I also entered Oilspill dotcom for the Stanford University/William Saroyan International Writing Prize.

In helping prepare my synopsis, a number of friends asked why I am putting so much time into writing contests. In the 19th Century, people came to California in search of gold. In a riverbed of pebbles they sought the elusive golden nugget. The nugget in itself was of great value, but it also offered the hope that the discovery would lead to more nuggets nearby.

The world of literature has become crowded. The advent of the computer has shortened the discipline and time needed to create a book. As a medium of expression, it has become accessible to all and fills an important void to many. The expansion of publishing channels to include cheap and readily available models of publication has added to the amount of books being published. The e-book revolution is still in its nascent stages but will open more accessible platforms to publish a book. Weblit is another new idea catching on fast.

So how can a golden nugget shine among the pebbles? How can it find a way to catch the attention of the gold-digger (the reader) bending down over murky waters?

In a world of mass advertising, if you have the money to allow newspaper and billboard promotion, TV, web, and radio, there is a clear route. The only barrier is having a marketing budget the size of a house purchase. For the A-list authors, this remains the easy and obvious way. When Dan Brown’s new novel recently came out, we all knew about it, whether we follow his work or not. Someone spent big bucks getting our attention. My nurturing wife, ever sensitive to her family’s needs, planned the camping site during our summer vacation to be near a bookstore thus enabling my eldest son and I to purchase the final Harry Potter novel the day it came out – and we booked our trip about four months earlier.

But the mid-lister and emerging author both need to get creative. We need to find alternative ways to harness media attention, to plant our books into people’s consciousness and onto their bookshelves.

Book contests are one way of shining among the pebbles. The contest provides legitimacy to the level of the author’s writing, a stamp (or more likely a sticker) of authority and hopefully helps the media take note. When the consumer hears that a particular book is a prizewinner they are impressed. When approaching bookstores, speaker engagements and agents, it is a strong line on your resume.

Finally, it is imperative that the writer believes in his/her ability and this needs to be sustained and legitimized. Having your pebble remaining in the sieve when all others have been thrown back into the river of rejection, having a miner hold it up to the sun, bite it (did they really do that without dental coverage?) and whoop for joy knowing that this discovery might change their lives — what more can an author dream of?

Good Writing,
Alon
http://www.alonshalev.com/