The Growing Power of the Ebook

My teenage son asked me to download the latest book from his favorite author. He was excited having seen an email that Amazon.com were kind enough to send him announcing the new book. My son is a voracious reader and I am extremely happy about that. He has a kindle and he is not afraid to use it.

I glanced and said no. “Why?“

My first objection was that the ebook was $10, a price that I consider ridiculous for an ebook. “I’ll pay half,” he responded. That always gets me that he is willing to invest his paltry wealth into a book. He also knows that gets me.

I change track and suggest he orders it from the public library. His eyes roll as I begin a favorite lecture which can be summed up by: I pay for that library (a brilliant institution, by the way) with my taxes, so we should use it. He reminds me that last time I told him to do that, he was wait-listed for three months before I gave in and downloaded the book for him. “Oh,” he adds. “How long did you wait for that new John Grisham you are listening to?“

I wince. I have complained for half a year as I waited for The Racketeer.

Finally, as I desperately stare at the Amazon.com advert, I realize this is a pre-launch announcement and the book isn’t due out for a few months. I sigh with relief. I have not won the battle, only deferred it. 

The argument rages on: Ebooks .v.Tree Books. I have a kindle as does my eldest, and my youngest can use my phone. Mrs. Blog has snapped a picture of the three of us taking a break from ‘screen time’ to read, and are each absorbed in whatever is on our kindle or phone.

In the past, I have talked about the environmental advantages of the ebook, but my children’s generation will add two factors to the argument that were probably not considerations when ebook technology was being designed:

1) It is instant, as are most things for these young people.

2) It is connected to the bigger information highway that is an integral part of their lives.

I have been reading and enjoying a how-to book – The Kindle Publishing Bible by an Internet entrepreneur, Tom Corson-Knowles. Tom (May I call you Tom? I feel I know you so well after reading this book) provides very clear instructions and methodology. He enhances this by providing links to examples and further information. Most impressive, he can update something that changes on a webpage and I can receive the most up-to-date data and developments.

I found this added aspect really exciting, but then I am only a year shy of fifty. My sons will take this service for granted…they probably already do.

But there is still that magic of holding a book, gazing at the cover, smelling the musty scent, and hearing the crackle of pages. While recently on vacation, I bought a few hardcovers from a used bookstore. I have read them all and my son was puzzled why I would buy them. They are great books and I want them to adorn my bookshelf and I want to be able to lend them to friends.

 

The advantages of ebooks are obvious, their market penetration destined. This is good for the planet, for the increasingly smaller spaces we live in and the need to be on the move and not be laden with heavy tomes, and probably good for the author. My epic fantasy series has been consistently selling more ebooks than tree books.  Moreover, it just fits so seamlessly into the lifestyle that will be prevalent for my children.

I can just imagine them one day, holding their own children’s little hands and staring at my bookcase. “Yes, Grandpa actually read those tree book things, even though he loved the trees. You know he used to make me read them, and often wait months to receive them, even when I could have simply downloaded a book with a click!

The other advantage for the reader is the far more affordable price of a book, often tempting us to try a new author for less than the price of a cappuccino. This might be a good time to share that to celebrate the release of my next Wycaan Master book, Ashbar, my publisher has decided to lower the ebook price of At The Walls Of Galbrieth to $0.99 (see my very different attitude here as the author!) for the month of August.

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Alon Shalev writes social justice-themed novels and YA epic fantasy. He swears there is a connection. His latest books include: Unwanted Heroes and the 2013 Eric Hoffer Book Award for YA – At The Walls Of Galbrieth. Alon tweets at @alonshalevsf and @elfwriter. For more about the author, check out his website.

Love Your Mum, Love Your Editor

I’ve become one of those people and I’m feeling ashamed of it. You know the type I’m talking about – the people who read your book and proactively looking for errors – grammatical, spelling, and especially plot. They get more excited discovering a mistake than at a plot twist. Okay, I have not fallen that far, but I am noticing mistakes and if there are too many, it becomes very off-putting.

Now let me make it perfectly clear: I have made all these mistakes…frequently. Thankfully my writer’s group or my awesome editor usually catches them. Here are a couple of examples:

In At The Walls Of Galbrieth – Seanchai and Ilana rode their horses into a closed desert enclave, met and fought some bad guys and walked out. Luckily, one of my writer’s group suggested they take their horses with them because they are in the wilderness!

I have had characters walk into a one-story building and climb stairs, and in Unwanted Heroes spent over a page talking about the pastry crumbs in Salvador’s beard – it was later cut to one line.

I have written and self-edited nine manuscripts, with six eventually published. It would not occur to me to publish a book without a professional eye scrutinizing every line. I am grateful for the people who email me when they find a mistake in one of my novels and I diligently write it down for a future revision. But I confess, it hurts when they find it. We want our novels to be perfect – if we didn’t, it would be a serious flaw in our motivation for publishing. 

I am close to finishing reviewing my editor’s work on Ashbar. As with the previous two epic fantasy novels, she has cut over 10% of the manuscript. Given that my own rounds of revisions did something similar, I am still always surprised. But the manuscript reads, without a doubt, tighter and more fluent for her work.

I came across an article by Dick Margulis entitled The Editor–Author Relationship: Five Reasons Why Self-Publishing Authors Need An Editor. I was more interested in the relationship side, but Margulis focused on the latter part – fair game considering he is an editor.

You can check out his article for yourself if you need convincing your work needs an editor. I am always surprised when people present at our writer’s group and preempt by telling us that their work is finished and sent to their publisher. I just know the group are going to find a dozen errors and will show no mercy pointing it out.

I think the relationship between author and editor is fascinating. I have never met Monica Buntin, my editor for the Wycaan Master series. But I feel we have a close, sensitive, professional relationship, and yet we could be sitting at adjacent tables in a coffee shop and never know (oh no, the woman next to me has caught me staring – she will never believe my reason!).

But we have created an understanding whereby she feels comfortable to be critical and I am willing to hear what she says (it helps that she is 95% right). I can email short questions and she send back a succinct answer while inviting me to ask if what she wrote is not clear. 

I have no idea if she enjoys my novels, but I have no doubt she is totally invested in my novels being as perfect as possible. I hear from so many friends, writers and editors, how this relationship is riddled with tension, how the writer feels the editor is rushing through, how the editor is too burned out to mention a flaw knowing the writer will just become defensive. 

I believe I have the perfect relationship with my editor and that can only mean a better, more fluid final manuscript. Perhaps it is better that we never meet and never invest anything personal in the relationship. It might be better if the woman at the next table was not my editor. Still…she has a dictionary on the table next to her latte.

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Alon Shalev writes social justice-themed novels and YA epic fantasy. He swears there is a connection. His latest books include: Unwanted Heroes and the 2013 Eric Hoffer Book Award for YA – At The Walls Of Galbrieth. Alon tweets at @alonshalevsf and @elfwriter.   For more about the author, check out his website.

The Changing Significance of Book Reviews

With three epic fantasy novels coming out over a period of 18 months (they were written over the previous three years before you ask), I have become very interested in the issue of reviews and wrote about it a couple of months ago.

I have come to believe that reviews left on a book’s Amazon page are crucial for sales. While you do see the cover on line, it is less visual than in your hand. There is no salesperson vaunting how great the book is, no positioning next to A-list authors, and no cardboard display in the window. On the other hand, when a potential reader looks at your book page on Amazon, there are virtually no distractions: not hundreds of other books surrounding it, or bumping into someone you might know etc.

So what so you have to look at to help you buy a book? The reviews. 

In response to last week’s post of the acquisition of Goodreads by Amazon.com, a friend suggested that I should be excited that Goodreads members would be putting their reviews up on Amazon, because they are true bookworms and leave considerably more thoughtful reviews.

A person recently gave me a 5-star review for At The Walls Of Galbrieth and I tweeted to see if I could find them to thank them. I was curious because it was short and not well constructed. I discovered (via the father) that it was a young teenager who had read the book and felt moved to write what was, in his mind, a strong recommendation. I was thrilled because so far I am only hearing from adults who have read my novels, despite seeing the Young Adult as my target audience. 

Vancouver-based publishing consultant, Thad McIlroy, summed it up in a Forbes article. When it comes to: “what do I read next, Amazon has become almost the only show in town:

“Despite that Amazon said it would keep Goodreads independent (like IMDB, Zappos and several other Amazon acquisitions), most in the industry will look at it as just Amazon now. Providing that service is a chief concern for booksellers who want to make it as easy as possible for readers to discover their next book purchase. Now, Amazon is the undisputed No. 1 when it comes to book recommendations. Ebook retail sites, like start-up Bookish, have long claimed that readers need a better way than Amazon for finding new books. Those claims now have little teeth; Amazon pretty much has it all right now when it comes to recommendation.”

What excited me most is that Goodreads will add credibility to a system rocked with controversy of false or paid for reviews. Leslie Kaufman wrote in The New York Times: “Amazon has been wrestling with review fraud in the past year. Because book reviews on Goodreads are identifiable (tied to a social profile), they are harder to manipulate. This may add a new and more credible review source to Amazon’s internal reviews.”

The price for this new credibility (for authors) is a more thorough critique of our books. Goodreads members leave lower average book review scores and deeper in-depth discussion.

While these reviews, undoubtedly more useful to readers, might feel threatening to the author, it reinforces what should be obvious from the start: that the keystone of success is to produce the best possible book in terms of every aspect of our craft. Are you up for the challenge?

Finally, if you have got this far into the post and have read any of my books – fantasy and other – please take a moment to leave a short review on the book you read: an honest critique worthy of Goodreads.  

Have a great weekend.

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Alon Shalev writes social justice-themed novels and YA epic fantasy. He swears there is a connection. His latest books include: Unwanted Heroes and At The Walls Of Galbrieth. Alon tweets at @alonshalevsf and @elfwriter.  

Amazon and Goodreads

The book world (whoever that is these days) was rocked last week when Amazon announced it had acquired Goodreads. Chances are, if you own a credit card, you know who the first is, but you need to be a book lover to know the second.

Goodreads is no small start-up. It boasts 16 million members who have added more than 530 million books to their ‘shelves’ and generated more than 23 million reviews. Basically, Goodreads has emerged as the world’s largest site for readers and book recommendations. There are more than 30,000 book clubs within Goodreads. Founded in 2007, Goodreads is also a place where more than 68,000 authors connect with readers. It is huge. Oh, and it was created and based in San Francisco – not relevant, but I feel a need to boast, though none of the credit is mine.

“Books – and the stories and ideas captured inside them – are part of our social fabric,” said Otis Chandler, Goodreads CEO and co-founder. “People love to talk about ideas and share their passion for the stories they read. I’m incredibly excited about the opportunity to partner with Amazon and Kindle. We’re now going to be able to move faster in bringing the Goodreads experience to millions of readers around the world. We’re looking forward to inspiring greater literary discussion and helping more readers find great books, whether they read in print or digitally.”

“Amazon and Goodreads share a passion for reinventing reading,” said Russ Grandinetti, Amazon Vice President, Kindle Content. “Goodreads has helped change how we discover and discuss books and, with Kindle, Amazon has helped expand reading around the world. In addition, both Amazon and Goodreads have helped thousands of authors reach a wider audience and make a better living at their craft. Together we intend to build many new ways to delight readers and authors alike.”

“I just found out my two favorite people are getting married,” said Hugh Howey, best-selling author of WOOL. “The best place to discuss books is joining up with the best place to buy books – To Be Read piles everywhere must be groaning in anticipation.”

I must admit to being conflicted. Having lived most of my life in two small countries, I believe competitive prices and customer service in the US is so good (generally) because there is healthy competition. If the customer has one bad experience, there are always other companies out there next time.

In fact, it is not hard to put your finger on areas where bad customer service and inflated prices are  prevalent. So I am not sure how, as a consumer, I feel about Amazon and Goodreads getting into bed together.

As an author, though, I am having a problem finding a downside. I have a profile on Goodreads, but have not put any effort into it. But it does seem that participants on Goodreads are more thoughtful and less hype-driven in their recommendations. It is interesting that many authors complain about a lower star ranking offered from Goodreads reviewers. Having read my share of 5 star books that were clearly undeserving of such hype, I have to agree. I have two three-star reviews for At The Walls Of Galbrieth – both with honest and profound observations. I have no doubt they were genuine. In fact, one sought me out to share more feedback and I truly appreciate the care and concern this stranger has for my craft.

New York Times contributor, Leslie Kaufman, writes that Amazon has unearthed a few fraudulent review ‘businesses’, whereby people are making money from offering five-star reviews.  Kaufman notes that book reviewers on Goodreads are clearly identifiable through their Goodreads social profile.

If you are not comfortable with single industry sources this merger might not seem so exciting. But as Amazon and Goodreads combine their creative energy and synchronize their efforts (Goodreads were still directing you to buy books on Barnes & Nobles nook), I have little doubt the customer and author experience will become a richer experience. 

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Alon Shalev writes social justice-themed novels and YA epic fantasy. He swears there is a connection. His latest books include: Unwanted Heroes and At The Walls Of Galbrieth. Alon tweets at @alonshalevsf and @elfwriter.  

50 Shades of Discreet

About a month ago, I sat in a coffee shop writing early in the morning, when I glanced at the screen of the man sitting next to me. He had a website with very scantily dressed women on it. I was taken aback, not by the content, but the fact he was willing to do this in a cramped coffee shop.

Boundaries dude?

Now here is a confession. I am reading 50 Shades of Grey by E. L. James, the first in a trilogy that at the time of writing are #1, #2, and #3 on Amazon’s Bestseller List. I share this fact to point out that I am probably not the only one reading it. 

I have the novel on my kindle and, well, it has served as bedtime reading. Last week, I traveled to St. Louis, Missouri, home of the Arc, the Cardinals and Budweiser. It also has a terrific children’s museum with a shark pool that you can toss your child in with ease. 

My journey home was long and arduous, and I soon finished my magazines, exhausted my laptop battery and turned to my kindle. In the growing darkness, I curled up against the window and read 50 Shades of Grey.

On the second flight, I sat next to a young (female) lawyer who was reading litigation books and (I suspect) not happy to sit between two middle-aged guys, one of whom was trying to make conversation (the other guy, btw). On the third flight, I was placed next to two women who were discussing their church. I was self-conscious.

There is nowhere to hide your laptop screen but a kindle has only words. It occurred to me that with the advent of eReaders, people cannot discern what you are reading. There is no visible book cover. You are in your own world, anonymous and unaccountable.

That Spreadsheet Looks Good!

I share this because I have recently read about a growing and flourishing erotic book business, spurred by short stories sold at $0.99 for the eBook. I wonder whether this has been because people are searching for more channels to explore their sexuality or because there is now a medium to read anonymously.

What excites me (bear with me) about this is the possibility that people will read books that are more risky politically. Perhaps someone growing up in a Christian family will dare to read about evolution, a gay teenager can find material to guide him/her through a turbulent journey, or an addict read a self-help support book on the train. We have seen how Twitter has played its part to overthrow oppressive regimes, how about the eReader?

But while the Internet and eReader can help push the boundaries of personal and political exploration, looking at erotic photos at Starbucks remains off limits.

Have a great weekend.

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Alon Shalev is the author of The Accidental Activist and A Gardener’s Tale. He is the Executive Director of the San Francisco Hillel Foundation, a non-profit that provides spiritual and social justice opportunities to Jewish students in the Bay Area. More on Alon Shalev at http://www.alonshalev.com/ and on Twitter (@alonshalevsf).

 

Churning Out Books in the Digital Age

The world of publishing is changing rapidly and I think, for the most part, that is good. The industry was bloated, wasteful, expensive, and an environmental disaster. The move to eBooks, the competition from those who can now publish their own works or create their own boutique publishing company, means that even the best authors need to avoid complacency.

Ready to be pulped. A shame we can’t plant them and replace the trees.

But there are inevitable side effects to this new shift.  One such phenomenon was spotlighted by Julie Bosman, in an article entitled: “Writer’s Cramp: In the E-Reader Era, a Book a Year Is Slacking.” Ms. Bosman gathered any quotes from other sources mentioned in this post.

In the previous model, writing a book a year was considered impressive and many A-list authors struggled to achieve this level of creative input. Now, however, with an audience thirsting for more, and having instant accessibility with eReaders and falling prices, publishers are demanding more from their authors, often in the form of short stories, articles, novellas, and often as not, another full length novel.

It is all about presence on the Internet and publishers are demanding that their authors are out there. It is not just books, but a social media presence. Authors are expected to be on twitter, blogging, Google+, Facebook, giving interviews and blog tours.

“It used to be that once a year was a big deal,” said Lisa Scottoline, a best-selling author of thrillers. “You could saturate the market. But today the culture is a great big hungry maw, and you have to feed it.”

Ms. Scottoline is now producing two books a year, doubling her writing output, and this is often fueled by a fear that readers won’t hang around waiting for the next book, but will move on to the next author.

Publishers are often demanding short stories to be published in between novels and prior to a launch, especially when a series is being produced over several years.  Lee Child, who writes the successful Jack Reacher thriller series, publishes these short stories in digital-only format.

“Everybody’s doing a little more,” said Mr. Child, who is published by Delacorte Press, part of Random House. “It seems like we’re all running faster to stay in the same place.”

Apparently publishers have discovered that a $0.99 short story will drum up support for a new eBook at $12-15 or $25+ for a hardcover. Given the impulsiveness in eBook purchases (if you like one book by an author, you will drop $20 to buy several of their older books) providing a welcome rise in sales of earlier books.  

That can translate into higher pre-order sales for the novel and even a lift in sales of older books by the author, which are easily accessible as e-book impulse purchases for consumers with eReaders.

But where is the balance between asking for more from authors and seeing a decline in the quality or level of creativity from authors? And are we going to see more burn-out from our top authors? And, I can’t help wondering, whether this is why we are seeing a rise in ghostwriting?

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Alon Shalev is the author of The Accidental Activist and A Gardener’s Tale. He is the Executive Director of the San Francisco Hillel Foundation, a non-profit that provides spiritual and social justice opportunities to Jewish students in the Bay Area. More on Alon Shalev at http://www.alonshalev.com/ and on Twitter (@alonshalevsf).

Writing to be Read, Speaking to be Heard

I am speaking tomorrow (Saturday, 05/26) at the California Writers Club in Fremont on the Devry College campus, 6600 Dumbarton Circle,(rm 223) . All are welcome. I think I’m talking about The Accidental Activist and why I see ‘Fiction as a Vehicle to Social Justice.’

Often, however, the talk turns at some point to craft and book promotion. Last Friday I offered a list of books that colleagues have highlighted as being instrumental in improving their craft as writers. One of the groups that I facilitate is the monthly California Writers Club – Berkeley Branch Marketing group. We come together each month prior to the general meeting and focus on a topic that one of the members has prepared.

At one of those meetings, a businesswoman suggested that we each decide on a marketing model that suits our books and our own personalities. I’ve read a number of books and they definitely change with the times. I would like to point out three which. apart from anything else, are very recent and most up-to-date with an industry that changes almost monthly.

Get Published Today! An Insider’s Guide to Publishing – Penny C. Sansevieri.

I have often shared my enthusiasm for reading from my kindle, but this time I must admit to feeling frustrated. I don’t seem able to flick forward or refer back with ease. This might be me, and if you are an e-reader expert, please share a few tips in the comments below.

Ms. Sanservieri comes from the industry but is astute enough to acknowledge the inevitable changes happening all around us. She does this with commendable objectivity, and also approaches Print on Demand in a similar way.

How I Sold 1 Million eBooks in 5 Months – John Locke

This book has inspired me. The guy comes with an attitude, but he has valid claim to having earned it. He writes very clearly and succinctly and shares his model in simple step-by-step methods. Be warned. Despite the title, I do not believe this is a get-rich-quick scheme, and have no doubt that Mr. Locke works hard and invested money to expedite the process. Still if I only sell a million books in five years, I will be very appreciative of Locke sharing his success.

Secrets to Ebook Publishing Success (Smashwords Guides) – Mark Coker

If anyone understands eBook business it is Mark Coker, the founder of Smashwords, one of the few successful publishing stories of recent years not to include ‘Amazon’ in its title.

All three books have been published in the past 12 months,and can be purchased for less that $15 together (eBooks). Not a bad investment for a burgeoning business.  Now please excuse me. I have some books to read.

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Alon Shalev is the author of The Accidental Activist and A Gardener’s Tale. He is the Executive Director of the San Francisco Hillel Foundation, a non-profit that provides spiritual and social justice opportunities to Jewish students in the Bay Area. More on Alon Shalev at http://www.alonshalev.com/ and on Twitter (@alonshalevsf).

8 Lessons For Authors From The Hunger Games

SPOILER ALERT: If you haven’t read the book or seen the movie but plan to, you might want to skip today’s blog post.

There have been a number of articles gleaning lessons from the Hunger Games for their preferred audience. Apparently, everyone is getting protective about having the original idea and the others not giving credit to them. So let’s get that behind us: I had the idea for this post after reading David Berkowitz‘s article for a fundraising magazine.  Thank you, David.

For those of you from another planet, “The Hunger Games,” is an amazing high-concept story about a post-apocalyptic society that annually sacrifices twenty-three teenagers as a way of reminding everyone who is in power.

1) Define Your Goals: Set A Few Simple Tasks: It took Katniss (the heroine) a while to decide what she needed to do in order to win (kill the others). Her mentor gave her clear first steps – get away from the Cornucopia, find water and shelter – which in turn gave her confidence and momentum. 

2) Know What You Are Writing: Heroine Katniss is the archer. Her cohort Peeta could pin Hulk Hogan. Figure out what your strengths are and play to them.

3) Know Your Target Audience And Find Them:  Cinna, is a one of the most enjoyable characters in both book and movie. He is Katniss’ and Peeta’s stylist, responsible for ensuring that the crowd sit up and notice them. Together with Haymitch, their district’s adviser, they come up with a strategy to earn not only the support of the people, but also the all-important sponsors (media outlet or publishers for authors). What is important is that they stick to the strategy and maintain a consistent message.

4) Find Your Own Platform, And Get Comfortable With It: Katniss soon learned that the forest was her friend, using the stealth methods she had honed hunting. Likewise, she was both good and familiar with the bow as her weapon.

As authors, we often join every social media and adopt every tactic, essentially not doing much in any category. Choose a platform – blog, Facebook, etc. and consistently work through it. If you decide to go via bookstores, be consistent and follow up with every bookstore before, during and after an event.

5) Be Generous – There Is Something To Karma: Katniss had endured a tough childhood and carried the obvious scars. She was stubborn, a rebel, and uncooperative with her advisor and most everyone else. But she cared about others and this eventually paid off. Three other tributes saved her life because of this.

We are not competing with other authors. People aren’t choosing between their books and ours. Help others, share your experience, be generous with your time. People remember who stood by them and supported them. They will be there for you.

6) The Rules Change: The organizers freely change the rules in the Huger Games to suit their own goals. There is nothing fair or just, they simply want to achieve their own goals. Be ready to change tactics. If you are only selling books out the back of your car (still works for me!), and not on the Internet, you haven’t been paying attention.

7) Choose and Trust a Mentor: Haymitch, the advisor to Katniss and Peeta, was the only other citizen from their district to survive and win the Hunger Games. As a rude, obnoxious recluse who is also an alcoholic, he doesn’t really inspire.  But he made it and knows his stuff. Find a mentor and stick with them.

8) The Odds Are Never In Your Favor: so get over it. There is no guarantees for success.  It is not quite as bad as the Hunger Games where there are no second or third chances. Read a lot. Learn from others’ mistakes, learn from yours, and okay: may the odds be ever in your favor.

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Alon Shalev is the author of The Accidental Activist and A Gardener’s Tale. He is the Executive Director of the San Francisco Hillel Foundation, a non-profit that provides spiritual and social justice opportunities to Jewish students in the Bay Area. More on Alon Shalev at http://www.alonshalev.com/ and on Twitter (@alonshalevsf).

 

Wanted: A New Publishing Model

The world is changing, and the publishing world perhaps faster than most other businesses. No one seems to be questioning the emergence of the ebook revolution (unlike global warming). It is now accepted that ebooks are providing an appealing purchasing option (and environmental sustainability) that is proving hugely attractive, both to young people (on techno-life support) and older people (who can either change the size of the font or listen to the book read to them).

The ease with which one can now ePublish a book, often without any financial investment whatsoever, has meant that anyone can throw up a book without honing their craft, or having their book suitably edited. Buoyed by the success of a few leading individuals, people are throwing together series’ that will hopefully build a following and declaring themselves authors.

 The problem with this ePublishing is that it is difficult to distinguish between those who have worked hard to create a good novel learning and respecting all the legitimate components and those who have not. Many books are riddled with spelling and grammar errors, plot issues, or flaws in character development. In fact, according to Penny C. Sansevieri (Get Published Now), only 1% of independent books published reach the industry editorial standards.

This model serves no one: not the reader, the serious author, or the fly-by-nighters. The reader, even when paying only $0.99 or $2.99, can feel that their money and time have been wasted. The genuine craftsman/craftswoman can’t get him/herself noticed among the mass of ebooks, and the fly-by-nighters get frustrated because they fail to build a following and rake in the royalties.

It is a lose:lose model when it should be exactly the opposite.

Most of those writers involved are not interested (or not good enough) to be picked up by agents and conventional publishers. The time span (often 18 months in production), the lack of marketing help, and the inevitable withdrawal of books that don’t reach performance level in a few short months, doesn’t make the conventional model any the more appealing. John Locke, in his must-read book, lays it out succinctly.

John Locke

We, the authors, need to set our own boundaries and standards, to ensure that readers retain faith in the model and are willing to invest their time and money in a new author.

 One way that this can be achieved is through author coops. Authors can join together within genres, edit each other’s work, and market within their niche as a group. Each coop establishes it’s level of craft and marketing. Perhaps the group tithes a percentage of their earnings towards marketing as a group.

If there is a holy trinity of website, blog and twitter as Locke advocates, how much more effective would this be if five authors were expanding this platform in a coordinated fashion?

It would be a tragedy if the ebook revolution faltered because of lack of quality. The technology is good for all readers (except those who read in the bathtub), for the planet, and may well force the conventional publishing world to change their own way of doing business.

Anyone out there writing political fiction and interested?

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Alon Shalev is the author of The Accidental Activist and A Gardener’s Tale. He is the Executive Director of the San Francisco Hillel Foundation, a non-profit that provides spiritual and social justice opportunities to Jewish students in the Bay Area. More on Alon Shalev at http://www.alonshalev.com/ and on Twitter (@alonshalevsf).

Amanda Hocking Joins Elite Group

Amazon.com have just announced that Amanda Hocking has joined the Kindle Million Club. She joins Stieg Larsson, James Patterson, Nora Roberts, Charlaine Harris, Lee Child, Suzanne Collins, Michael Connelly, John Locke, Kathryn Stockett, Janet Evanovich, George R.R. Martin, David Baldacci, and Stephenie Meyer.

Amanda Hocking

Amanda, together with John Locke, sold most of her books herself through self-publishing, then working incessantly to promote them online. Hocking, still in her 20’s, is now the best-selling author of 10 books, including the My Blood Approves series and the Trylle Trilogy. The latter has been optioned for movies.

When asked, Hocking paid tribute to her readers, thanking them for their support. She also praised Amazon for creating the Kindle platform. This is humble and welcoming, but I have been following Ms. Hocking’s blog, and she reached this landmark by tenacious belief and hard work.

Beautiful Covers - We share the same cover designer.

Congratulations, Amanda Hocking.

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Alon Shalev is the author of The Accidental Activist and A Gardener’s Tale. He is the Executive Director of the San Francisco Hillel Foundation, a non-profit that provides spiritual and social justice opportunities to Jewish students in the Bay Area. More on Alon Shalev at http://www.alonshalev.com/ and on Twitter (#alonshalevsf).