The Human Touch
I have just returned from our annual family camping trip: the opportunity to rest, fish, hike with the family, and write 12,000 words of a novel I should never have started… the usual. Being 90 days away from the release of From Ashes They Rose – Wycaan Master Book 5, also meant it was time to honor a now six-year tradition and read the rough first draft of book 6 to my sons in the forest and around the campfire.
Every morning I would drive down the mountain slope where we had pitched our tents and, at the junction, make a choice: turn right to get ice from a machine or left to buy it from a store. Each time, I turned left. On the final day of our trip, my eldest joined me and asked why I chose the longer drive each day.
“I prefer to buy the ice from a human being,” I replied. He made a joke about any consumer options purchasing from an elf – I have him well-trained.
What struck me is that I had not made a conscious choice, but I preferred the brief conversation with the cashier than the dull whirl of the ice machine. There is a certain irony here. I am reading an excellent book about online marketing – Authorpreneur in Pajamas by Geraldine Solon – and marveling at how social we can be on social media.
And yet I choose to turn left appreciating the human touch in the interaction. The Internet is amazing. Truly. But a chilled beer around the grill or campfire with family and good friends is not something that can ever be totally tweeted/snapchatted/instagrammed/etc.
The aforementioned author, Geraldine Solon, while she sung the praises of social media, made it very clear that she loves public signings and meeting her fans in person. I have met Ms. Solon on a number of occasions around the Northern California authors’ circuit. She is so vibrant and eloquent. Each time she has gone out of her way to introduce me to people I don’t know and always a deserved crowd hovers around her author’s table, from where I hear laughter and frivolity. Ms. Solon might be an expert on the topic of social media, but she also loves being with people. I am sure her considerable success is due as much to one as the other.
If Ms. Solon was buying ice while camping, I am sure she would turn left and purchase from a human being. She would probably buy herself an ice cream too ’cause she’s on vacation. And why not?
While I have your attention, From Ashes They Rose, the fifth in the Wycaan Master series, will be released in September 2015. To celebrate, Tourmaline Books have lowered the price of the award-winning, At The Walls of Galbrieth, to a mere 99 cents for the ebook. I’m not sure for how long this will remain so.
Alon Shalev is the author of the 2013 Eric Hoffer YA Book Award winner, At The Walls of Galbrieth, and three more novels in the Wycaan Master Series: The First Decree, and Ashbar – Wycaan Master Book 3, and Sacrificial Flame – all released by Tourmaline Books. From Ashes They Rose, the fifth in the series, will be released in September 2015. The story continues.
Shalev is also the author of three social justice-themed novels including Unwanted Heroes. He swears there is a connection. More at http://www.alonshalev.com and on Twitter (@elfwriter). Hang out with Alon on Google+
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