The Changing Significance of Book Reviews
With three epic fantasy novels coming out over a period of 18 months (they were written over the previous three years before you ask), I have become very interested in the issue of reviews and wrote about it a couple of months ago.
I have come to believe that reviews left on a book’s Amazon page are crucial for sales. While you do see the cover on line, it is less visual than in your hand. There is no salesperson vaunting how great the book is, no positioning next to A-list authors, and no cardboard display in the window. On the other hand, when a potential reader looks at your book page on Amazon, there are virtually no distractions: not hundreds of other books surrounding it, or bumping into someone you might know etc.
So what so you have to look at to help you buy a book? The reviews.
In response to last week’s post of the acquisition of Goodreads by Amazon.com, a friend suggested that I should be excited that Goodreads members would be putting their reviews up on Amazon, because they are true bookworms and leave considerably more thoughtful reviews.
A person recently gave me a 5-star review for At The Walls Of Galbrieth and I tweeted to see if I could find them to thank them. I was curious because it was short and not well constructed. I discovered (via the father) that it was a young teenager who had read the book and felt moved to write what was, in his mind, a strong recommendation. I was thrilled because so far I am only hearing from adults who have read my novels, despite seeing the Young Adult as my target audience.
Vancouver-based publishing consultant, Thad McIlroy, summed it up in a Forbes article. When it comes to: “what do I read next, Amazon has become almost the only show in town:
“Despite that Amazon said it would keep Goodreads independent (like IMDB, Zappos and several other Amazon acquisitions), most in the industry will look at it as just Amazon now. Providing that service is a chief concern for booksellers who want to make it as easy as possible for readers to discover their next book purchase. Now, Amazon is the undisputed No. 1 when it comes to book recommendations. Ebook retail sites, like start-up Bookish, have long claimed that readers need a better way than Amazon for finding new books. Those claims now have little teeth; Amazon pretty much has it all right now when it comes to recommendation.”
What excited me most is that Goodreads will add credibility to a system rocked with controversy of false or paid for reviews. Leslie Kaufman wrote in The New York Times: “Amazon has been wrestling with review fraud in the past year. Because book reviews on Goodreads are identifiable (tied to a social profile), they are harder to manipulate. This may add a new and more credible review source to Amazon’s internal reviews.”
The price for this new credibility (for authors) is a more thorough critique of our books. Goodreads members leave lower average book review scores and deeper in-depth discussion.
While these reviews, undoubtedly more useful to readers, might feel threatening to the author, it reinforces what should be obvious from the start: that the keystone of success is to produce the best possible book in terms of every aspect of our craft. Are you up for the challenge?
Finally, if you have got this far into the post and have read any of my books – fantasy and other – please take a moment to leave a short review on the book you read: an honest critique worthy of Goodreads.
Have a great weekend.
Alon Shalev writes social justice-themed novels and YA epic fantasy. He swears there is a connection. His latest books include: Unwanted Heroes and At The Walls Of Galbrieth. Alon tweets at @alonshalevsf and @elfwriter.