Reviewing Reviews and Reviewers
Assuming that most of us are now purchasing novels on the Internet, whether ebook or tree book, the significance of a review is crucial. We are no longer influenced by a staff member’s pick of the week or the paid for book display at the front of the store. I asked several friends (there is not pretense here to being empirical) whether they read reviews that people write on Amazon and other book purchasing websites.
The answers I received were really interesting. When you passionately follow an author, you buy his/her new release without hesitation. In fact, while many people have some form of notification to alert them when an author releases a new piece of work, they are often found and targeted by the creepy Internet spiders.
This happened to me when I recently saw a Facebook advert for the new Terry Pratchett novel. In the past, I had relied on a friend from Ireland (he attends Discworld conferences all over Europe) sending me a pigeon with a note attached.
When it comes to new authors, or rather authors that the reader has not read before, most of my friends told me that they absolutely read the reviews and these can have a big influence on whether they will try the book. This is not even a question of book price. Most of those I asked, were afraid to invest the small window of time that they have every day to sit and read, spent on something that was not good.
The other answer that I received was from people who only read books that their friends recommend. Word-of-mouth, even in the digital age, remains a powerful influencer. I find this strangely comforting.
No one told me that they bought a book because of a newspaper review or radio interview. I suspect that had this been non-fiction, this answer would have been more prevalent.
The issue I want to raise, however, is how ‘kosher’ are these reviews? I recently heard of a man who was making more than $20,000 a month generating reviews for authors. He was exposed for not having read the books, and accused of offering a five-star review for cash.
I have to admit, I have pondered on a lesser issue. When my next book comes out, I had thought to offer 10 or so ebooks to random people (via twitter) for free, with the understanding that they will leave an honest review and generate a solid collection of reviews on my Amazon page.
Would you be influenced by the fact that the author had given you the book? Certainly, I would expect my friends and family to feel the pressure. When a friend left a so-so review for A Gardener’s Tale, I was upset. Among multiple 4 and 5-star reviews, she alone had given me 3-stars. She takes herself very seriously and I don’t think for one minute that there was anything vindictive in her grading (what she wrote was fine).
Personally, I have never given a bad review. But I have, more than a few times, not left a review because I didn’t enjoy the book, or more likely put it down after a few chapters.
1) Do you read customer reviews before purchasing a book?
2) What is your main resource for reviews? (word-of-mouth, Amazon, b&n, Smashwords etc.).
3) If an author gives you a copy of his/her novel, will you write an objective review?
4) Do you use websites that specifically offer book reviews such as Goodreads?
5) Why are there so many letters in the word – abbreviation? Just wondering if you read this far).
I would love to hear from you. Have a great day,
Alon Shalev is the author of The Accidental Activist and A Gardener’s Tale. He is the Executive Director of the San Francisco Hillel Jewish Student Center, a non-profit that provides spiritual and social justice opportunities to Jewish students in the Bay Area. More on Alon Shalev at http://www.alonshalev.com and on Twitter (@alonshalevsf).