My Target Audience – Who Are You?
I recently asked readers of my elfwriter blog to help me define a target audience, a cornerstone of any book marketing plan. It occurred to me, almost two years after The Accidental Activist was published and a few months before Unwanted Heroes is launched, I still fumble over what my genre is and to whom I am marketing. Transformational fiction is a good topic when I give talks, and social justice-themed novels is rather a mouthful, but the first reaction is, at best, an inquisitive frown.
Twitter has offered an interesting insight into this. When looking to grow your following, you check out people who your target audience is following. Given the content of both Left Coast Voices and my social justice orientated novels, I have looked into the Democratic Party, President Obama and Nancy Pelosi. I have also followed a number of publishing gurus hoping to attract other writers and authors.
I once wrote an elevator pitch about my writing: I write novels that highlight social injustices with everyday characters who discover they can help create a better world.
If you read this ‘genre’ of novels, please take a minute and answer the following questions in the comments below:
1. How old are you?
2. Are you male or female?
3. Where do you live?
4. Did you finish High School / Bachelors Degree / Masters Degree?
5. What is your profession?
6. Are you active on Facebook, Twitter, Google+, read and comment on blogs?
7. What do you look for in a novel?
8. Do you read books on an eReader or as a hardcover/paperback? (if both, please assign a ratio).
9. How many books do you read a month?
10. What examples have you read of social justice themed novels? Why do you remember them?
Thank you for taking the time to help me with this. Please pass it on to anyone that you think might be able to help. Have a great weekend,
Alon Shalev is the author of The Accidental Activist and A Gardener’s Tale. He is the Executive Director of the San Francisco Hillel Foundation, a non-profit that provides spiritual and social justice opportunities to Jewish students in the Bay Area. More on Alon Shalev at http://www.alonshalev.com/ and on Twitter (@alonshalevsf).