Left Coast Voices

"I would hurl words into the darkness and wait for an echo. If an echo sounded, no matter how faintly, I would send other words to tell, to march, to fight." Richard Wright, American Hunger

Business Mensch

On Monday, I wrote about taking the Mensch Pledge, a desire to see a new code of business ethics which, had they been in place, might have prevented the current, painful recession we are experiencing. The inspiration for this came from the founder of Noah’s Bagels – Noah Alper – and his book – Business Mensch.

What’s important is providing for your family, conducting yourself with integrity, and living a life of meaning. Noah Alper – Business Mensch.

I am somewhat skeptical when I read memoirs of successful businessmen sprouting ideals and values. Probably I feel a pang of jealousy. It’s easy to take a shot at people who have made it financially – they can afford to take the moral high ground.

I certainly have little time for Sam Walton (Wal-Mart) or Ray Kroc (McDonalds). Exploiting workers, abusing animals, destroying the world or creating unhealthy lifestyles just doesn’t cut it. Perhaps working in the non-profit world balances the lack of acquiring wealth with a healthy dose of narcissistic self-righteousness.

Noah Alper began and built up Noah’s Bagels from a single bagel shop in Berkeley. Having read his book, I think he is different. He instilled a code of values that begins with his own actions. Being an observant Jew, Alper anchors his moral business code in Judaism. This certainly excited me as a Jew. In a time when so many people’s lives were ruined by a greedy and unethical businessman who happened to be Jewish, it is important for a few Tzadikim (righteous men and women) to stand up in the business world.

Since coming to the US I have found my managerial style questioned on a number of occasions. Many times in this thin treatise, Business Mensch, I found myself nodding in agreement with his values and principles and remembering similar scenarios.

I found it strangely validating that Alper, an unapologetic entrepreneur, believes in living by such values in his daily practice. And values are only worth something if they are truly upheld on a daily basis.

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Alon Shalev is the author of The Accidental Activist (now available on Kindle) and A Gardener’s Tale. He is the Executive Director of the San Francisco Hillel Foundation, a non-profit that provides spiritual and social justice opportunities to Jewish students in the Bay Area. More on Alon Shalev at www.alonshalev.com.

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