Left Coast Voices

"I would hurl words into the darkness and wait for an echo. If an echo sounded, no matter how faintly, I would send other words to tell, to march, to fight." Richard Wright, American Hunger

Writing to be Read, Speaking to be Heard

I am speaking tomorrow (Saturday, 05/26) at the California Writers Club in Fremont on the Devry College campus, 6600 Dumbarton Circle,(rm 223) . All are welcome. I think I’m talking about The Accidental Activist and why I see ‘Fiction as a Vehicle to Social Justice.’

Often, however, the talk turns at some point to craft and book promotion. Last Friday I offered a list of books that colleagues have highlighted as being instrumental in improving their craft as writers. One of the groups that I facilitate is the monthly California Writers Club – Berkeley Branch Marketing group. We come together each month prior to the general meeting and focus on a topic that one of the members has prepared.

At one of those meetings, a businesswoman suggested that we each decide on a marketing model that suits our books and our own personalities. I’ve read a number of books and they definitely change with the times. I would like to point out three which. apart from anything else, are very recent and most up-to-date with an industry that changes almost monthly.

Get Published Today! An Insider’s Guide to Publishing Penny C. Sansevieri.

I have often shared my enthusiasm for reading from my kindle, but this time I must admit to feeling frustrated. I don’t seem able to flick forward or refer back with ease. This might be me, and if you are an e-reader expert, please share a few tips in the comments below.

Ms. Sanservieri comes from the industry but is astute enough to acknowledge the inevitable changes happening all around us. She does this with commendable objectivity, and also approaches Print on Demand in a similar way.

How I Sold 1 Million eBooks in 5 Months John Locke

This book has inspired me. The guy comes with an attitude, but he has valid claim to having earned it. He writes very clearly and succinctly and shares his model in simple step-by-step methods. Be warned. Despite the title, I do not believe this is a get-rich-quick scheme, and have no doubt that Mr. Locke works hard and invested money to expedite the process. Still if I only sell a million books in five years, I will be very appreciative of Locke sharing his success.

Secrets to Ebook Publishing Success (Smashwords Guides) – Mark Coker

If anyone understands eBook business it is Mark Coker, the founder of Smashwords, one of the few successful publishing stories of recent years not to include ‘Amazon’ in its title.

All three books have been published in the past 12 months,and can be purchased for less that $15 together (eBooks). Not a bad investment for a burgeoning business.  Now please excuse me. I have some books to read.

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Alon Shalev is the author of The Accidental Activist and A Gardener’s Tale. He is the Executive Director of the San Francisco Hillel Foundation, a non-profit that provides spiritual and social justice opportunities to Jewish students in the Bay Area. More on Alon Shalev at http://www.alonshalev.com/ and on Twitter (@alonshalevsf).

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