YA Market and the E-book Revolution
I have entered my Young Adult epic fantasy novel into the Amazon Breakthrough Novel Award. My plan is if I do fall at some point to send submissions to about 20 agents and try to publish in the conventional way.
If this does not succeed, I assumed that I would then join the e-book revolution and hope to create enough splash to be picked up in the footsteps of Amanda Hocking and J.A. Konrath. I have read closely John Locke’s successful business model and would love to try it.
But today something hit me. Do young adults (10-18 year old) – my primary market for my epic fantasy series – read their books on e-Readers?
Laura Hazard Owen recently wrote: “The children’s and young adult e-book market faces special challenges not shared by the adult market, new research shows. And teens are slow to adopt e-books, in part because they do not see e-books as a social technology and they think there are too many restrictions on sharing digital titles.”
She reached her conclusion based on two online surveys commissioned by PubTrack Consumer towards the end of last year who surveyed 1,000 teenagers and 1,000 parents of pre-teens. The details of the survey can be found here – “Children’s Publishing Goes Digital.”
There are some interesting theories and statistics here. Firstly, youngsters are extremely social and want to share their books with friends and e-book technology is perceived as too restrictive. I thought that perhaps the teens did not have access to comfortable e-book readers. The majority has cell phones, but I am not including this. 60% of those surveyed receive technology from their parents as the latter upgrade.
Ms. Hazard Owen makes another excellent point It is not just young adults propelling YA books like the Hunger Games trilogy onto e-book bestseller lists:
– 30-44-year-olds constitute 28 % of YA print book sales and 32 % of YA e-book sales. -18-29-year-olds buy the most YA books, purchasing 31% of YA print sales and 35% of YA e-book sales.
Making a decision to invest in the YA fantasy e-book market doesn’t look as attractive as for genres aimed at adults, but this is going to change as more young people receive the necessary devices. Also, the realization that the YA market goes not from 12-18, but 12-44 year olds make for a more encouraging prospect.
A final interesting point is that this age group is more likely to buy a book because of a recommendation on a social network.
Now, please excuse me, this 47-year-old is going to read The Hunger Games, recommended to me by my 13-year-old son.
Alon Shalev is the author of The Accidental Activist and A Gardener’s Tale. He is the Executive Director of the San Francisco Hillel Foundation, a non-profit that provides spiritual and social justice opportunities to Jewish students in the Bay Area. More on Alon Shalev at http://www.alonshalev.com/ and on Twitter (@alonshalevsf).