The Power of the Internet – SignUp
I am intrigued with the potential of the Internet to mobilize grassroots activism. My novel, The Accidental Activist, is a fictitious account of the McDonald’s libel trial in England in the 1990’s. The role of McSpotlight.org, the first interactive advocacy website, was integral in enabling two young activists to negotiate the maze of the British libel laws and take on one of the most famous law companies in the UK.
Twitter and Facebook were central tools utilized in the Arab Spring and China is putting considerable resources into controlling the Internet, at least within its borders. Shi Tzu, a journalist, found this out and languishes in jail.
Today, I walked past a few young people standing at the main thoroughfare at San Francisco State University, canvassing people to sign a petition supporting an environmental initiative. It was cold and I felt sorry for them. Despite their enthusiasm. students passed them by. I am sure it was not the issues, rather the desire to escape the cold and make it on time to class.
I thought there must be a better way to do it. Guess what? Apparently there is. Allow me to introduce you to SignOn.org. This is a new initiative that came to my attention when I wrote about Whole Foods and one of their (previous) Muslim employees.
The goal is to allow busy people to create and promote a petition. Though sponsored by the (thought of) left-wing organization Move On, the service is for any citizen to create a petition.
I want to applaud MoveOn for this initiative. It is efficient, time-saving and reaching people where they have discretionary time – on-line rather than on the street. Of course, there is always the loss of the human interaction as with all social media, but in terms of practicality and effectiveness, it seems like a great service.
And the fact that SignUp can be used by those with political views that do not fall in line with the MoveOn folks is also commendable. It elevates the core values of democracy and freedom of speech that we all talk about and forget often .
Alon Shalev is the author of The Accidental Activist and A Gardener’s Tale. He is the Executive Director of the San Francisco Hillel Foundation, a non-profit that provides spiritual and social justice opportunities to Jewish students in the Bay Area. More on Alon Shalev at http://www.alonshalev.com/ and on Twitter (@alonshalevsf).