A Look Back At Borders
There is a great article on CNN about the demise of Borders, great as in one of historical value and a look behind the ethos of the company. Although I wrote a tribute to Borders after my final author appearance there, I want to share this story. Employees talk of the pride and mission they felt working there, and the original owners vision.
A sad sight to any eyes
Truth is, I miss my Borders. There were two situated near my home and office respectively, both with convenient parking and I used to peruse when I wanted to buy books for my staff at Rosh Hashanah (Jewish New Year) and Passover. I created a tradition where I give a gift of a book to each of them that I hope will be meaningful or timely for them and I used to deliberating in a store. This year, I did my search online.
But it is my fault that they collapsed. I am the typical customer who rarely purchased a new book. I often picked up something from the bargain bins for myself or a friend, but that never paid salaries. And yes, I admit that I often used Borders to research books that I then bought used, often on Amazon.
Now I have my kindle (or I will when it gets fixed) and I am truly committed to the ebook revolution, primarily for environmental reasons. I believe the most expensive ebook that I have bought new in a while is $7.99. I bought a couple of YA books for my son (Rick Riordan and J.K. Rowlings) new and in tree book form (we are a one e-reader family), but this is not the pace that the remaining bookstores need.
Joe Gable, right, manage a 1st Borders. Robert Teicher, left, the chain's longtime fiction buyer.
Still, though I have no cause to complain, I miss the sensory experience of Borders: the clean store (and bathrooms), the color, choice, smell, armchairs, and conversations with their committed staff (read my son’s Eragon experience – he will remember that moment forever).
As I mentioned, I am firmly behind the ebook revolution, but I will miss the disappearance of the bookstore if this is their destiny. I understand that my children’s life will be more screen based, but I would like them to share this experience. And yes, I get a kick out of seeing my books on their bookshelves.
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Alon Shalev is the author of The Accidental Activist (now available on Kindle) and A Gardener’s Tale. He is the Executive Director of the San Francisco Hillel Foundation, a non-profit that provides spiritual and social justice opportunities to Jewish students in the Bay Area. More on Alon Shalev at http://www.alonshalev.com/and on Twitter (#alonshalevsf).
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