The Power of Yelp
I was vaguely aware of Yelp for some time, but only joined last month when I had a strong (positive) experience with a car mechanic (any Saab drivers looking for a good mechanic?). A week ago, I had a similar experience at a Credit Union … and when I got home, I went straight to Yelp.
In this past month, I have gone to Yelp on several occasions before going to a particular store or service (or not going). In this age of Internet, Yelp empowers the consumer to make informed decisions through interaction with other people.
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Alon Shalev is the author of The Accidental Activist (now available on Kindle) and A Gardener’s Tale. He is the Executive Director of the San Francisco Hillel Foundation, a non-profit that provides spiritual and social justice opportunities to Jewish students in the Bay Area. More on Alon Shalev at http://www.alonshalev.com/and on Twitter (#alonshalevsf).