I was vaguely aware of Yelp for some time, but only joined last month when I had a strong (positive) experience with a car mechanic (any Saab drivers looking for a good mechanic?). A week ago, I had a similar experience at a Credit Union … and when I got home, I went straight to Yelp.
In this past month, I have gone to Yelp on several occasions before going to a particular store or service (or not going). In this age of Internet, Yelp empowers the consumer to make informed decisions through interaction with other people.
Alon Shalev is the author of The Accidental Activist (now available on Kindle) and A Gardener’s Tale. He is the Executive Director of the San Francisco Hillel Foundation, a non-profit that provides spiritual and social justice opportunities to Jewish students in the Bay Area. More on Alon Shalev at http://www.alonshalev.com/and on Twitter (#alonshalevsf).