What’s In A Name (an author’s name)?
As Daryl Sedore, he sold just 200 books over 5 months. As Jonas Saul he sold 350 books in the first six weeks.
Now I have to admit to being intrigued? I suspect that part of the increase in his sales are the beautiful book covers. “Never judge a book by it’s cover” should be ignored by anyone hoping to sell books (theirs or someone else’s). The title of the book is also critical, no argument here.
But the question lingers: Do we pick up a book because of the name of the author? What do you think?
Alon Shalev is the author of The Accidental Activist (now available on Kindle) and A Gardener’s Tale. He is the Executive Director of the San Francisco Hillel Foundation, a non-profit that provides spiritual and social justice opportunities to Jewish students in the Bay Area. More on Alon Shalev at http://www.alonshalev.com/and on Twitter (#alonshalevsf).