Left Coast Voices

"I would hurl words into the darkness and wait for an echo. If an echo sounded, no matter how faintly, I would send other words to tell, to march, to fight." Richard Wright, American Hunger

A Series of Books, A Line of Products

In the past few months, the writing world has been keenly watching the process of J. A Konrath and Amanda Hocking, two authors who are making a lot of money selling their e-books and harnessing the power of social media.

Amanda Hocking

Joe Konrath often sells his e-books for $1.99, a price that has been met with considerable disdain by writers who sweat years over their masterpiece and can’t imagine selling it for the price of a cup of drip coffee (not even an espresso drink).

Konrath, however, sees this as a business and his books essentially as a line of products. After someone buys one book and enjoys it, they will go back to the Kindle store and buy several in one go. They know they enjoy Konrath’s style and stories, so for $15-$20 why not get the set and know you will always have something accessible to read for the next few months?

Joe Konrath

What is interesting here is the difficulty of authors to view their books as products. Both authors attribute their success, in part, to having several books to sell. After all, it is easier to sell a second and third book to someone who has read and enjoyed one of your books, than to sell them the first one. Moreover, it is the need to look at our writing as a business. Both Konrath and Hocking are very clear: they work very hard at not only writing, but building their online platforms.

There will always be A-list authors, some of whom become richer than the Queen (I still have a problem with that one – it somehow seems unpatriotic, Ms. Rowling), but the new generation of successful ‘everyone-else’ will consist of those who see this as a business.

Last month, I heard an author tell a group that she is a full-time author. She paid tribute to her partner who has a job that can allow her to stay home and she then admitted that most of that time is spent raising two young children and that she doesn’t have a writing routine.

I’m not sure I would include her in the category of full-time writer. Her position is similar to mine, struggling to carve out time between a full-time job, family, and everything else life throws at us. For writers like us, there is always going to be a struggle to be marketing one book (or ourselves), editing a manuscript, and writing the next book (the law of thirds).

And this is what will separate us from the likes of Konrath and Hockings. Good luck to us all, and may The Readers have mercy on our souls!
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Alon Shalev is the author of The Accidental Activist (now available on Kindle) and A Gardener’s Tale. He is the Executive Director of the San Francisco Hillel Foundation, a non-profit that provides spiritual and social justice opportunities to Jewish students in the Bay Area. More on Alon Shalev at http://www.alonshalev.com/and on Twitter (#alonshalevsf).

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2 thoughts on “A Series of Books, A Line of Products

  1. Good post today, Alon. I’ve been in marketing all my life. I recognized the need for writers who want to try for commercial success to understand marketing. This is why the Marketing Group within the Berkeley Branch was born. And I knew with you and Lloyd at the helm it would prove valuable and I know that it has. We are often told by industry professionals that when the book has worked its way through drafts, edits, crits, and production, then the easy part is done and the work begins. Artists starve because they love creation and hate selling. Successful artists not only are willing to market their product and do it well, but also enjoy the process.

    AL

    Ride with me and Lightnin’ on our Year on the Road at http://allevenson.wordpress.com/

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