There are many who grumble about the advances of social media in our lives, particularly those who enter reluctantly because otherwise their promotion or platform would become irrelevant for anyone under the age of 100.
We have already seen how Facebook has been used for grassroots activism. Actually as a non-profit who works with students, the San Francisco Hillel Jewish Student Center relies heavily on Facebook. While we still table on the campus, leaflet and send out weekly list serves, it is Facebook that keeps students connected to our events.
I have begun exploring Twitter as a new social platform for promoting my novels and am still trying to find my way. But I was delighted to discover this short YouTube video explaining how to leverage Twitter for social advocacy.
Alon Shalev is the author of The Accidental Activist (now available on Kindle) and A Gardener’s Tale. He is the Executive Director of the San Francisco Hillel Foundation, a non-profit that provides spiritual and social justice opportunities to Jewish students in the Bay Area. More on Alon Shalev at http://www.alonshalev.com/ and on Twitter (#alonshalevsf).