Yesterday, I began a series on Socially Responsible Investing. Whenever I encounter a new topic, I look for books to provide a basic level of information. This is, I realize very different from the millennials with whom I work. They worship at the keyboards of the Goddess Google and pick up an initial picture with amazing ease. If you are considering investing and want to consider companies that live up to a level of responsible business principles, here are a few suggestions.
I generally love the For Dummies books. They give you a clear foundation for whatever topic they chose. There is no need to read in chronological order and the information is very clear. Socially Responsible Investing for Dummies, more than anything else, gave me the confidence to take a first step and begin investing.
The second book I used is Green Investing. This book profiles about 100 companies with an environmental emphasis. I used this book to decide on 12 companies that I was going to focus on. I did my due diligence by checking websites with more recent news or commentary, but the book gave me somewhere to start.
If you do decide to try investing in socially conscious companies, these are solid books to begin with. There is so much information out there that it can be daunting. The volatility of the market as we have witnessed is scary and, as most investors write on their site, you should not be exposing money that you cannot afford to lose. However, if you decide to invest, this is investing in the future. For many of these companies, without serious investment, they will not be able to research and market their products and we will remain with products that are not sustainable. If we are to move the economy on, it will be done by the grassroots decisions of millions of people who care.
Alon Shalev is the author of The Accidental Activist (now available on Kindle) and A Gardener’s Tale. He is the Executive Director of the San Francisco Hillel Foundation, a non-profit that provides spiritual and social justice opportunities to Jewish students in the Bay Area. More on Alon Shalev at http://www.alonshalev.com/