The Future of Blogging
There have recently been a few articles suggesting that the blogosphere is in decline. Perhaps it is part of the five-minute attention span that seems to be evolving – been there, done that – a desire to master something, even if only superficially, and then move on.
An article in the New York Times by Verne G. Kopytoff (02/20/11) recently suggested as much citing statistics illustrating that the younger generation is moving on to Twitter and embracing the ever-expanding capability of Facebook.
At a recent meeting of bloggers, one experienced person explained how there are about 250-300 million blogs out there and how we need to strive to break into the top 0.5% of rankings. My first reactions was: Wow! I’m competing with 300 million others for your attention, never mind all the other media platforms that we turn to – websites, Twitter, e-groups, Facebook, etc.
Then I thought about it. Many blogs are set up and then discarded when the writer discovers that only his mother is really interested in what he ate yesterday, or that it is actually hard work to consistently provide content and implant all the links, tags etc. Then again, many blogs were the offshoots for future blogs. Left Coast Voices is my second blog. That means I am responsible for at least 1 of the 300 million blogs out there.
I don’t believe that blogging is the right medium for everyone. Furthermore, I don’t see it competing with Twitter or Facebook as they are so very different in content. Actually, most mediums leverage Facebook to get the word out about whatever else they are doing. There is an automatic thread from this blog that feeds onto my Facebook page.
Blogs are more active than most websites (I know there are exceptions), but I see my website as the place people go to research me and my books. My blog is a daily offering of news, organizations and people who I feel it is important to promote. Occasionally it is about my successes and failures, just so my mother knows what’s going on.
As such, I think blogs are here to stay. I think the shrinking statistics that Mr. Kopytoff offered in his NY Times article only offer so much information. Anyone can create a blog, but only a few will be disciplined/motivated/consistent enough to continue blogging.
And it is okay for someone to discover that Facebook or Twitter offers a better platform for whatever they are trying to achieve. It is legitimate for high-school students to experiment with blogging and then give it up . I salute them for trying.
I believe we are still in the early days of social network platforms. New ideas will emerge and millions will experiment with them. Only a small percentage will continue to exploit and develop them. As long as we don’t put too much credence in statistics, I am fine with this.
Alon Shalev is the author of The Accidental Activist (now available on Kindle) and A Gardener’s Tale. He is the Executive Director of the San Francisco Hillel Foundation, a non-profit that provides spiritual and social justice opportunities to Jewish students in the Bay Area. More on Alon Shalev at http://www.alonshalev.com/and on Twitter (#alonshalevsf).
Those who cite the decline or death of blogs completely miss reality. Abandonment by young people is hardly a symptom of a fatal diagnosis of anything.
I believe blogs are emerging as the most vigorous of the social media. True many blog are flashes in the pan but not nearly as much as Facebook and Twitter accounts. We can all dismiss the blogs that talk about the blogger’s breakfast. That sort of din belongs on Twitter where it is ignored.
Blogs that provide fresh content will emerge as a staple. I compare blogs to magazines and popular columnists. Once the character and quality of the blog is established, the readership is loyal.
By comparison websites are static: they provide technical and marketing information, and a site to order product. They have a solid place on the Net. But they lack the dynamism of a blog.
Twitter, Facebook and their imitators are more like sound bites, TV spots, and one-minute billboards. What they do best is repeat a name. If it happens often enough, it builds traffic for the website and the blog.
Ride with me and Lightnin’ on our Year on the Road at http://allevenson.wordpress.com/