Left Coast Voices

"I would hurl words into the darkness and wait for an echo. If an echo sounded, no matter how faintly, I would send other words to tell, to march, to fight." Richard Wright, American Hunger


Okay, since we are on the subject of Starbucks,  I simply can’t resist this one.

A man walks into a (Berkeley) Starbucks (no, this is not a joke) and buys not one, but two espresso machines. They don’t work, or he doesn’t like them and takes them back. He finds none of the famous Starbucks customer-first philosophy and feels so humiliated that he launches a campaign against Starbucks, spending probably 10 times the money that the espresso machines cost.

Check out his website here which includes a time-line and explanation.

I have two things to say on the topic.

Mr. Dorosin – what really happened that made you so mad, so willing to invest so much time, money and negative energy? Surely it is not the first time you have been stonewalled by caveman customer relations?

Starbucks – ARE YOU KIDDING ME!!! Might I suggest you read the following two books, proudly written by YOUR leaders;

Pour Your Heart into It: How Starbucks Built A Company One Cup At A Time – Howard Schultz

It’s Not About The Coffee – Howard Behar


Alon Shalev is the author of The Accidental Activist (now available on Kindle) and A Gardener’s Tale. He is the Executive Director of the San Francisco Hillel Foundation, a non-profit that provides spiritual and social justice opportunities to Jewish students in the Bay Area. More on Alon Shalev at http://www.alonshalev.com/



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