Starbucks work hard to be a huge successful business and maintain the ideological tenants that guided them in the early years. They heard their customers call for Free Trade coffee and answered the call.
Or did they? Others say they merely made a symbolic gesture to fool us that their coffee is Fair Trade.
Now independent coffee shop owners such as Joe Cesa, who owns Joe Coffee Bar in Philadelphia, is hardly going to be objective, given that his little cafe is probably surrounded by several Starbucks.
But I do wonder what the truth is? If you know any more, please let us know in the comments below.
Alon Shalev is the author of The Accidental Activist (now available on Kindle) and A Gardener’s Tale. He is the Executive Director of the San Francisco Hillel Foundation, a non-profit that provides spiritual and social justice opportunities to Jewish students in the Bay Area. More on Alon Shalev at www.alonshalev.com