Left Coast Voices

"I would hurl words into the darkness and wait for an echo. If an echo sounded, no matter how faintly, I would send other words to tell, to march, to fight." Richard Wright, American Hunger

Archive for the day “December 29, 2010”

Find Me An Author Making A Living From E-books!

So there I was at a party to celebrate the season of goodwill and I get cornered by Scrooge (it’s okay –  he doesn’t have time for blogs). He is a businessman in the City and when I told him about my books, promptly asked what my marketing strategy was. Without waiting for an answer, he launched into a rather unflattering (and unfortunately rather accurate) analysis of the book industry and its bleak future.

When he stopped to inhale, I waxed lyrically (a combination of enthusiasm for my blogs and a very good glass of Merlot) about the e-book revolution and my publisher’s strategy of focusing on blogging and selling mainly e-books.

Thoroughly bored with me after about three sentences, he waved his hand and challenged me. “Get back to me when you find a fiction writer who is not already a best selling author and is making a living from selling e-books.”

Then he walked away, and I was left counting the hours before I could leave the party, get the kids to bed and fire up my laptop.

Blessed be the Goddess Google. I found someone. Thank you to Galley Cat, four writers who claim to have the “first word on the publishing industry.” Whether true or not, I am in your debt for this interview with J. A. Konath.  Since I am only going to summarize the interview and gloat, click here for the full interview.

J.A. Konrath is the author of the Jack Daniels series, his main protagonist is a Chicago cop who “chases seriel killers and other loonies.”His books are fast paced, with plenty of action, dialogue, and humor.

And yes, he has successfully built a career, which means a living wage selling his e-books, including outselling such successful competition as James Patterson.

“Unfortunately, the print world is flawed. The business model–where books can be returned, and where a 50% sell-though is considered acceptable–is archaic and wasteful. Writers get small royalties, little say in how their books are marketed and sold, and simple things like cover and title approval are unheard of unless you’re a huge bestseller.”

He also doesn’t want to put the time needed into self-publishing as what he really enjoys is actually writing. I hear you, sir!

Now down to business:

Mr. Konrath is averaging about 180 sales a day through Kindle. He also brings in royalties via the Nook, iPad and through Smashwords (a ‘meat grinder’ that prepares e-books in most major publishing formats).

With the royalty rates at 70% from Amazon and Konrath’s e-books selling for $2.99, that means he makes $2.04 per sale. This adds up to $134,000 a year. I tip my hat to you sir!

When the royalty rate for Amazon switches to 70%, I’ll be earning $2.04 on a $2.99 e-book. That’s $134,000 a year. I also plan on uploading three more e-books this month, which I expect will sell well because fans are anticipating them.

Konrath suggests that offering books for the price of a cup of coffee makes them impulse purchases and therefore so attractive. As a Kindle owner on a tight budget, I can testify that I am willing to buy a book by an author I don’t know for $3-5.

The challenge is how to make your books stand out from the masses. Konrath has tried the conventional route of reading in bookstores and conferences and no longer believes this is the right way to develop a visible writers platform and fan base. He is also focusing on his blog and website, as well as staying active on social networks.

Thank you, Mr. Konrath I am now armed and ready for the next skeptic I meet at a party!

Alon Shalev is the author of The Accidental Activist (now available on Kindle) and A Gardener’s Tale. He is the Executive Director of the San Francisco Hillel Foundation, a non-profit that provides spiritual and social justice opportunities to Jewish students in the Bay Area. More on Alon Shalev at www.alonshalev.com

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